Pre op call
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This document provides updates from the Revenue Management and MARCOMM teams on pre-opening activities for an upcoming fortnightly call. The Revenue Management section outlines revisions to GDS campaigns, forecasts segmented by period, and expenses for electronic marketing. The MARCOMM section notes the status of property collaterals, public relations planning, marketing plans, the website draft, and a Facebook contest. Both teams are working on key pre-opening tasks in preparation for the upcoming call.
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Pre op call
The document provides minutes from a pre-opening fortnightly call in May 2012. It summarizes updates on the project including the opening date and design changes. It also outlines the discussions on revenue management including GDS campaigns, forecasting, and expenses. Marketing collateral, PR plans, website development, and social media contests are mentioned. Details on sales blitzes, training, territories, and staffing are provided. The document concludes by thanking participants.
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Pre op call
- 1. PRE OPENING FORTNIGHTLY CALL UPDATE PRERE PENING FORTNIGHTLY CALL | | MMAY 2012 P O OPENING FORTNIGHTLY CALL 8 8 AY 2012
- 2. REVENUE MANAGEMENT The contract for GDS campaigns to be revised starting September - Galileo - GDS campaign and Featured property slot - Sabre – GDS campaign Segment wise breakdown of the high-level forecast - 18 month rolling forecast Collate initial information for the Delphi Set up - High periods ,Low periods - Group Limit (Weekday – Weekend) - MAR values Plug in the forecasted expenses for Electronic Marketing - PPC + SEO - GDS PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
- 3. MARCOMM Collaterals - GMs - completed - Extended Factsheet - being created - Compendium - first content review completed -- Layout ready for insertion PR - Media List – underway - Key Messages – underway - PR plan - underway Marketing Plan - Pre Opening Plan - under review - Launch Plan - to be internally approved - Positioning Statement submitted Website - Website first draft - under review Social Media - Facebook contest - underway PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
- 4. THANK YOU PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012