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PRE OPENING FORTNIGHTLY CALL




PRERE PENING FORTNIGHTLY CALL | | MMAY 2012
 P O OPENING FORTNIGHTLY CALL 8 8 AY 2012
PROJECT UPDATE

   Opening date and product update by Mr. Gillet

   The Manor revised design

   Trademark issue with The Manor and The Sutra




PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
REVENUE MANAGEMENT

   The contract for GDS campaigns to be revised starting September
     -   Galileo - GDS campaign and Featured property slot
     -   Sabre – GDS campaign
   Segment wise breakdown of the high-level forecast
     -   18 month rolling forecast

   Collate initial information for the Delphi Set up
     -   High periods ,Low periods
     -   Group Limit (Weekday – Weekend)
     -   MAR values

   Plug in the forecasted expenses for Electronic Marketing
     -   PPC + SEO
     -   GDS




PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
MARCOM
   Collaterals
     -    GMs - completed
     -    Extended Factsheet - being created
     -    Compendium - first content review completed -- Layout ready for insertion
   PR
     - Media List – underway
     -   Key Messages – underway
     -   PR plan - underway
   Marketing Plan
     -    Pre Opening Plan - under review
     -    Launch Plan - to be internally approved
     -    Positioning Statement submitted
   Website
     - Website first draft - under review
   Social Media
     - Facebook contest - underway


PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
SALES

   Sales Blitzes
     -   On-going till 25th May
   Delphi Training
     - 28th May onwards
   Sales Territories
     -   Divided geographically (will be finalised post blitzing, in case there are any changes)
   Manning
     - Complete (last resource joining on 21st May)
   S & M Kick off Meeting
     - Post 21st May




PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
THANK YOU




PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012

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Pre op call

  • 1. PRE OPENING FORTNIGHTLY CALL PRERE PENING FORTNIGHTLY CALL | | MMAY 2012 P O OPENING FORTNIGHTLY CALL 8 8 AY 2012
  • 2. PROJECT UPDATE  Opening date and product update by Mr. Gillet  The Manor revised design  Trademark issue with The Manor and The Sutra PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
  • 3. REVENUE MANAGEMENT  The contract for GDS campaigns to be revised starting September - Galileo - GDS campaign and Featured property slot - Sabre – GDS campaign  Segment wise breakdown of the high-level forecast - 18 month rolling forecast  Collate initial information for the Delphi Set up - High periods ,Low periods - Group Limit (Weekday – Weekend) - MAR values  Plug in the forecasted expenses for Electronic Marketing - PPC + SEO - GDS PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
  • 4. MARCOM  Collaterals - GMs - completed - Extended Factsheet - being created - Compendium - first content review completed -- Layout ready for insertion  PR - Media List – underway - Key Messages – underway - PR plan - underway  Marketing Plan - Pre Opening Plan - under review - Launch Plan - to be internally approved - Positioning Statement submitted  Website - Website first draft - under review  Social Media - Facebook contest - underway PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
  • 5. SALES  Sales Blitzes - On-going till 25th May  Delphi Training - 28th May onwards  Sales Territories - Divided geographically (will be finalised post blitzing, in case there are any changes)  Manning - Complete (last resource joining on 21st May)  S & M Kick off Meeting - Post 21st May PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012
  • 6. THANK YOU PRE OPENING FORTNIGHTLY CALL | 8 MAY 2012