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Pre con briefing bio 2013
- 1. Wisconsin Delegation Pre- Conference Briefing BIO International Convention McCormick Place, Chicago, IL April 22-25, 2013
- 2. Agenda
- 3. Objective of 2013 Pavilion at BIO To provide connecting opportunities to the Wisconsin companies & to create awareness of assets using the marketing assets of the “In Wisconsin” brand
- 4. Exhibition Hours Monday, April 22 12:00 PM – 5:00 PM Tuesday, April 23 10:00 AM – 6:30 PM 5:00 PM- 6:30 PM Exhibition hospitality receptions Wednesday, April 24 10:00 AM – 5:00 PM 3:45 PM – 5:00 PM BIO Exhibition Power Hour 5:30 PM - 6:30 PM Business Forum Wine & Cheese Reception Thursday, April 25 10:00 AM – 12:00 PM 10:00 AM – 11:00 AM BIO Exhibition Power Hour 11:00 AM - 12:00 PM BIO Partnering Town Hall
- 5. Exhibitor Booth Partnering Hours Monday, April 22 12:00 PM – 5:00 PM (last meeting starts at 4:30 PM) Tuesday, April 23 10:00 AM – 5:00 PM (last meeting starts at 4:30 PM) Wednesday, April 24 10:00 AM – 5:00 PM (last meeting starts at 4:30 PM) Thursday, April 25 10:00 AM – 12:00 PM (last meeting starts at 11:30 PM)
- 8. Booth in Brief Internet access at each kiosk Free wifi throughout convention center Laptops and iPads Video screens Interactive Media Table Lead retrieval Standing meeting areas Semi private meeting area with seats
- 17. Electronic Resources Booth web page www.inwisconsin.com/bioinwisconsin • Set as home page on each device • Contains links to BioForward Wisconsin Bioscience Directory UW Wisconsin Discovery Portal Connect ED PDF Document library Video reels – standard and reception • http://business.inwisconsin.com/
- 18. Partnering in the Pavilion Check in desk
- 19. Partnering in the Pavilion 7 physical spots ( EX-2011A through H) “8” total meeting points in the online system Printout or email schedules each day for use at check in desk Record impromptu meetings afterwards (on schedule in at check in desk) Scan badges to easily gather contact information
- 21. Sponsors • Aurora • Axcesor • Centergy • City of Fitchburg • DDN • Flugen • Hall Render • Intense Engineering • Lucigen • Marshfield Chamber • Marshfield Clinic • MGE • Prevention Genetics • Promega • Quintessence • SciLog • Thrive • URP • UW • WEDC • WIST
- 22. Scholarship Companies • AviMed Pharmaceuticals • BB Pharma • BloodCenter • C56 Technologies • Cellara • Centrose • dnastar • GeneTel Laboratories • Intuitive Biosciences • Invivosciences • ioGenetics • Microscopy Innovations • Neurosolis • Peptimed • PhysioGenix • Primorigen Biosciences • Scarab • StableBody Technologies • US Foods & Pharm / Anavox
- 23. Pavilion Volunteers Rachel Bolger Agilent Tom Foti Aldevron Cami Anderson BioForward Katie Bolger BioForward Kathy Collins BioForward Brian Moeller BioForward Bryan Renk BioForward David Mann Cellular Dynamics Peggy Sullivan Centergy Joyce Frey City of Fitchburg Mike Zimmerman City of Fitchburg Pat Pieters Edstrom Bob Hougard Findorff Paul Radspinner Flugen Kerri Phillips Forte Jodi Hoeser Intense Engineering Dave McCabe Intense Engineering John Printen Life Tech Bobbie Bradley Marshfield Chamber Karen Olson Marshfield Chamber Marsha Barwick Marshfield Clinic Simon Lin Marshfield Clinic Kristin Martinez Marshfield Clinic Roy Radcliff Marshfield Clinic Bryan Weichelt Marshfield Clinic Pam Christenson MGE Jim Mohrbacher MGE Dave Cooper Nanomedix Deven McGlenn Neoclone Michael Infanger Verana Sarah Bownds WEDC Aaron Hagar WEDC Lisa Johnson WEDC Gail MacAskill WEDC Mark Rhoda-Reis WEDC Paul Fowler WIST
- 24. Staffing the Pavilion First rule of staffing an exhibit, you gotta want to be there! • Rested • Alert (not distracted) • Engaging • Clean • Staff in “staggered” shifts with appropriate break times. • Dress alike, be identifiable, custom name badges or pin. • Wear comfortable shoes! It matters.
- 25. Staffing the Pavilion • Be approachable with a ready greeting. • Open-ended conversation starters or questions • Body language (face the aisle, don’t cross arms, don’t lean or sit) • Don’t talk amongst yourselves or clump in groups • No eating or drinking in the booth. • No cellphone or email in the booth. • Don’t abandon your post (even when it’s slow) • Don’t “socialize” with friends or customers (when it’s busy).
- 26. Short and Sweet Give the basic info on the show floor. If you tell your prospects the whole story there is no reason to hear more at a latter date. • elevator statement • value proposition “Rule of threes” • Three “Features” • Three “Benefits” • Three “Slogans”
- 27. Top Ten Epic Fails at a Tradeshow: 10 Not following-up with your leads in a timely manner 9 Not tracking leads 8 Not communicating with the booth staff (relay your key messages) 7 Booth staff that isn’t engaging with attendees 6 Spending too much time with the wrong prospects (not qualifying) 5 Trying to say TOO much on the tradeshow floor (save selling for the follow-up) 4 Not saying enough (Every prospect should understand your elevator statement) 3 Eating, drinking, sitting, yawning in the booth 2 Giving away gifts or info without scanning or engaging the prospect. 1 Not “showing up” in the first place. (empty booth with pipe and drape + sign)
- 28. Official BIO Convention Resource Page http://convention.bio.org/resources MyBIO Mobile http://itunes.apple.com/us/app/mybio-2012/id525570133?ls=1&mt=8
- 29. Convention Center Guide PDF http://www.advantageboston.com/bcec/bcec-planning- guide.aspx Convention Center Guide Mobile App http://itunes.apple.com/us/app/mybcec-for-boston- convention/id347104218?mt=8
- 30. Post- Convention Follow Up Lead Follow Up Post-convention survey • Actions taken on last year’s results: More cohesive design More business engagement Briefing info on participating companies Post-convention WI delegation meeting