The document proposes adding an Instagram feed feature to Madison Reed's ecommerce site. The goals are to reduce customer apprehension about trying Madison Reed products, increase new customer acquisition, and boost subscription rates. The feed would showcase real customer photos and testimonials to reassure potential buyers. It would also allow customers to see what looks are achievable and be inspired to try something new. Key objectives include reducing concerns about harsh chemicals and hair damage, and proving the Madison Reed experience is easy and effective. The feature would integrate social aspects to help tell customer stories and build the beauty brand.
One of Madison Reed’s biggest pain point is the initial trial of the products, and convincing new customers to try the products for the first time. The main goal of the Feed is to reduce customers’ apprehension, thereby increasing customer acquisition. The Instagram Feed will both add engaging content to Madison-Reed’s ecommerce site as well as incorporate the social aspect into the site.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
One of Madison Reed’s biggest pain point is the initial trial of the products, and convincing new customers to try the products for the first time. The main goal of the Feed is to reduce customers’ apprehension, thereby increasing customer acquisition. The Instagram Feed will both add engaging content to Madison-Reed’s ecommerce site as well as incorporate the social aspect into the site.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
How To Get 100K Real Followers on InstagramAadil Latief
Instagram has gained huge popularity among masses for its inventive approach towards socialising and not only it has proven beneficial if viewed from personal perspective, but it has helped businesses in reaching audiences in much better and improved manner.
What most of the new businesses using Instagram fail to realise is that it takes time to gain audiences as compared to already established brands as they already have huge following. A business can slowly gain followers on Instagram with certain factors that are in favour, some of them being brand name, quality, etc. But by adhering to an effective strategy you can gain up to 100K or more Followers on Instagram in considerably less amount of time.
Case Study: How We Consistently Gain 75 Followers a Week On InstagramKaitlyn Study
In our Instagram case study, you'll see we are dedicated to helping our clients improve their social media presence. We think one of the first things you need to do is grow your following.
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
This is my project one for UF's Social Media Management course with Lisa Buyer. My project is a social media audit of Patticakes, a small business in Gainesville, Florida.
Persuading customers you cant afford to lose slideshareGordianBusiness
In many markets, fewer customers are generating more revenue. Losing one of your top customers who generates most of your revenue would be painful and in some cases fatal. Yet, even though they are your top customers you need to persuade them to do things they don't want to do. For example, accept a price rise.
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.
This is a walkthrough of Instagram Guides. Here, we showcase how this feature can be used by brands to create long-lasting informative content on Instagram
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
2.
2. Reinforce MadisonReed’s selling points that the products do not consist of harsh
chemicals and result in damaged hair.
3. Reduce apprehension in new customers who are considering using MR’s products for
the first time.
4. Increase subscription rates.
Messaging
The Instagram Feed is a great way to show off your amazing hair, and your pictures and
experience may just show up on MadisonReed’s website.
Success Metrics
● New customer acquisition increase goal of 10%
● Increase subscription rates increase goal of 20%
● NPS score improves or remains unchanged
Customer Scenarios
Customers Who Already Color Their Hair At Home: Laurie is a blonde who colors her hair at
home once a month using a kit she usually purchases from a nearby drugstore. She really
values having hair color that suits her. But, she does not like the actual process of coloring her
hair because of the strong chemical smells, the mess that it makes in her bathroom, and
because she frequently has hair damage due to coloring. Plus, it’s inconvenient to have to go to
the store sometimes when she is ready to color her hair. Laurie heard about MadisonReed,
and she came to the site and was reassured by the social posts she saw in the social media
feed where customers had boasted that there was no chemical smell, and their hair felt healthy
and fantastic after it was colored. The results also looked great. Laurie also liked the fact that it
would be more convenient to have the color kit delivered to her house, and she really liked the
fact that she could sign up to have it delivered once a month if she liked the way it turned out.
The subscription comes with a discount, so that’s a bonus.
Customers Who Go To Salons: Jill is a redhead who always gets complimented on her hair.
goes to a salon to have her hair professionally colored once every two months. It costs her
$130 per session, and she really values having a quality coloring job. This is always a stretch
for her financially, and she has to make up the money by cutting costs elsewhere. Jill feels as
though it’s a treat to go to the salon, but she wishes she could get the quality without having to
pay so much. Jill heard about MadisonReed and she went to the site to learn more. She took
the color quiz and was taken to a product page that matched her desired color pretty well. On
the product page, she saw several Instagram posts, and one post in particular showed a woman
who had red hair and was taking a selfie in her bathroom and had hair that looked AMAZING. It
looked just like Jill’s hair right after one of her salon visits. If this woman can do it, so can Jill, so