1. Aaron Davis, 29 April 2010
aaron@lingotek.com

2. • Outsourcing
– Traditional
• Contracting to a third-party
– Crowdsourcing
• The act of outsourcing tasks traditionally performed by
an employee or contractor to a large group of people or
community (a crowd) via an open call
www.lingotek.com 2

3. Traditional Outsourcing Crowdsourcing
• Administrative Costs • Crowd Management Costs
• Fixed Deadlines • No Guaranteed Deadlines
• Top-down Assignment • Self-Organization
• Monetary Incentives • Varied Incentives
– Money
– Reputation
– Conviction
www.lingotek.com 3

4. • Open vs Closed
• Funded vs Volunteer
• Reputation Ranking
• Tiered Access Roles
www.lingotek.com 4

5. • Amazon Mechanical Turk
– Finding Steve Fossett
– Captcha Breaking
• Crowdflower
– Haiti Emergency Assistance Text Translation
• Google Image Labeler
• KIVA
• uTest
• Family Search Indexing
www.lingotek.com 5

6. ’
+
Collaborative
Motivated
Translation
Communities
Platform
www.lingotek.com 6