This document outlines the theoretical framework, conceptual framework, and methodology for a phenomenological study on online sabong or cockfighting gamblers in the Philippines. The study will examine how temptation with online gambling can potentially lead to addiction using social learning theory and genetics as a lens, with excessive participation linked to negative health outcomes. Qualitative data will be collected through interviews with purposively sampled online gamblers in Tabon-Tabon, Philippines to understand their experiences.