PR Online - Presentation Florin Grozea

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This document discusses public relations and marketing strategies for online engagement. It mentions blogs, social networks, and several books related to topics like the long tail effect, online conversations, and how Google approaches business. The overall message is that authentic participation and communication online has become more important for public relations compared to traditional spin and propaganda.

Business Technology News & Politics

Blogs, Facebook, Twitter, Netlog, MySpace. Hi5.

* The New Rules of Marketing and PR – David Meerman Scott * Long Tail – Chris Anderson * Naked Conversations – Robert Scoble, Shel Israel * Meatball Sundae – Seth Godin * What would Google do – Jeff Jarvis * Focus – Al Rise * Join the conversation – Joseph Jaffe

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