Pr on a low budget laura 2

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The document outlines eight golden rules for public relations on a low budget: 1) Decide what level of coverage is needed; 2) Find an angle and stick to it; 3) Find buried treasure stories within your organization; 4) Stand in your audience's shoes; 5) Keep journalists close; 6) Piggyback on other stories for coverage; 7) Make stories human-centered; 8) Cut strategies that don't work. The presentation provides tips for nonprofit organizations and small businesses to maximize media coverage while working with limited PR budgets.

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PR on a Low Budget
LauraTownshend, Shelter
16 May 2013

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Chair’s introduction
Andy Barr, 10Yetis
PR on a Low Budget

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#CIPRFRESH#CIPRFRESH
Why do PR on a budget?
16/05/13

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#CIPRFRESH#CIPRFRESH
Golden rules of PR on a shoestring
16/05/13

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#CIPRFRESH#CIPRFRESH
1. Decide what coverage you need
16/05/13

Click to edit Master title style
#CIPRFRESH#CIPRFRESH
2. Find your angle and stick to it
16/05/13

Click to edit Master title style
#CIPRFRESH#CIPRFRESH
3. Find your buried treasure
16/05/13

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#CIPRFRESH#CIPRFRESH
4. Stand in your audience’s shoes
16/05/13

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#CIPRFRESH#CIPRFRESH
• V
4. Stand in your audience’s shoes
16/05/13

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#CIPRFRESH#CIPRFRESH
5. Keep your friends close, but
journalists closer
16/05/13

Click to edit Master title style
#CIPRFRESH#CIPRFRESH
Keep your friends close, but
journalists closer
16/05/13

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#CIPRFRESH#CIPRFRESH
6. Play piggyback
16/05/13

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#CIPRFRESH#CIPRFRESH
7. Make your story human
16/05/13

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#CIPRFRESH#CIPRFRESH
8. Cut what doesn’t work
16/05/13

Click to edit Master title style
#CIPRFRESH#CIPRFRESH
1.Work out what kind of coverage you need
2. Get an angle and stick to it
3. Find your buried treasure
4. Stand in your audience’s shoes
5. Keep your friends close, but journalists closer
6. Play piggyback
7. Make your story human
8. Cut what doesn’t work
To summarise
16/05/13

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#CIPRFRESH#CIPRFRESH
laura_townshend@shelter.org.uk
@lauratownshend
Thank you
16/05/13

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#CIPRFRESH#CIPRFRESH
Questions?
16/05/13

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#CIPRFRESH#CIPRFRESH
Client Handling – 11 June
With Laura Coleman fromThreepipe PR
Book at
http://www.cipr.co.uk/content/events-
awards/fresh
Next Fresh Session
16/05/13

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#CIPRFRESH#CIPRFRESH
Thank you for attending, please complete
the online evaluation form.
Find out more at cipr.co.uk/fresh

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Pr on a low budget laura 2

1. Click to edit Master title style #CIPRFRESH#CIPRFRESH PR on a Low Budget LauraTownshend, Shelter 16 May 2013

2. Click to edit Master title style #CIPRFRESH#CIPRFRESH Chair’s introduction Andy Barr, 10Yetis PR on a Low Budget

3. Click to edit Master title style #CIPRFRESH#CIPRFRESH PR on a Low Budget LauraTownshend, Shelter 16 May 2013

4. Click to edit Master title style #CIPRFRESH#CIPRFRESH Why do PR on a budget? 16/05/13

5. Click to edit Master title style #CIPRFRESH#CIPRFRESH Golden rules of PR on a shoestring 16/05/13

6. Click to edit Master title style #CIPRFRESH#CIPRFRESH 1. Decide what coverage you need 16/05/13

7. Click to edit Master title style #CIPRFRESH#CIPRFRESH 2. Find your angle and stick to it 16/05/13

8. Click to edit Master title style #CIPRFRESH#CIPRFRESH 2. Find your angle and stick to it 16/05/13

9. Click to edit Master title style #CIPRFRESH#CIPRFRESH 2. Find your angle and stick to it 16/05/13

10. Click to edit Master title style #CIPRFRESH#CIPRFRESH 2. Find your angle and stick to it 16/05/13

11. Click to edit Master title style #CIPRFRESH#CIPRFRESH 3. Find your buried treasure 16/05/13

12. Click to edit Master title style #CIPRFRESH#CIPRFRESH 3. Find your buried treasure 16/05/13

13. Click to edit Master title style #CIPRFRESH#CIPRFRESH 3. Find your buried treasure 16/05/13

14. Click to edit Master title style #CIPRFRESH#CIPRFRESH 4. Stand in your audience’s shoes 16/05/13

15. Click to edit Master title style #CIPRFRESH#CIPRFRESH • V 4. Stand in your audience’s shoes 16/05/13

16. Click to edit Master title style #CIPRFRESH#CIPRFRESH 5. Keep your friends close, but journalists closer 16/05/13

17. Click to edit Master title style #CIPRFRESH#CIPRFRESH Keep your friends close, but journalists closer 16/05/13

18. Click to edit Master title style #CIPRFRESH#CIPRFRESH 6. Play piggyback 16/05/13

19. Click to edit Master title style #CIPRFRESH#CIPRFRESH 7. Make your story human 16/05/13

20. Click to edit Master title style #CIPRFRESH#CIPRFRESH 7. Make your story human 16/05/13

21. Click to edit Master title style #CIPRFRESH#CIPRFRESH 8. Cut what doesn’t work 16/05/13

22. Click to edit Master title style #CIPRFRESH#CIPRFRESH 1.Work out what kind of coverage you need 2. Get an angle and stick to it 3. Find your buried treasure 4. Stand in your audience’s shoes 5. Keep your friends close, but journalists closer 6. Play piggyback 7. Make your story human 8. Cut what doesn’t work To summarise 16/05/13

23. Click to edit Master title style #CIPRFRESH#CIPRFRESH laura_townshend@shelter.org.uk @lauratownshend Thank you 16/05/13

24. Click to edit Master title style #CIPRFRESH#CIPRFRESH Questions? 16/05/13

25. Click to edit Master title style #CIPRFRESH#CIPRFRESH Client Handling – 11 June With Laura Coleman fromThreepipe PR Book at http://www.cipr.co.uk/content/events- awards/fresh Next Fresh Session 16/05/13

26. Click to edit Master title style #CIPRFRESH#CIPRFRESH Thank you for attending, please complete the online evaluation form. Find out more at cipr.co.uk/fresh

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