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‫التصميم‬
‫الجرافيكي‬
‫المحاضرة‬
‫االولى‬
‫مصمم‬
‫الجرافيك‬
‫يهدف‬
‫لحل‬
‫مشكلة‬
‫توصيل‬
‫المعلومة‬
‫بطريقة‬
‫هذه‬ ‫الى‬ ‫يصل‬ ‫لكي‬ ‫و‬ ‫ابداعية‬
‫النتجة‬
‫هناك‬
‫عدة‬
‫خطوات‬
‫ينبغي‬
‫اتباعها‬:
‫التفكير‬
‫والبحث‬
‫عن‬
‫صورة‬
‫ملهمة‬
‫هناك‬
‫طريقتين‬
‫للتفكير‬
‫وهي‬
‫التفكير‬
‫المنطقي‬
‫والتفك‬
‫ير‬
‫الجانبي‬. ‫التفكير‬
‫المنطقي‬
‫التقليدي‬
‫او‬
‫كما‬
‫يسمى‬
‫الت‬
‫فكير‬
‫العامودي‬
‫هو‬
‫التفكير‬
‫بطريقة‬
‫عادية‬
‫حسب‬
‫الخطوات‬
‫الصحيحة‬. ‫التفكير‬
‫الجانبي‬
‫وهو‬
‫التفكير‬
‫االبداعي‬
‫هو‬
‫اسلوب‬
‫لحل‬
‫المسائل‬
‫يقتضي‬
‫الخروج‬
‫عن‬
‫المناهج‬
‫المنطقية‬
‫المألوفة‬
‫والتفكير‬
‫بطريقة‬
‫اوسع‬
‫من‬
‫المعتاد‬
‫بمعنى‬
‫اخر‬
‫استخدام‬
‫المعطيات‬
‫المتاحة‬
‫واعدة‬
‫بنائها‬
‫وتوظيفها‬
‫للوصول‬
‫الى‬
‫االبداع‬
‫وهناك‬
‫عدة‬
‫مهارات‬
‫للتفكير‬
‫الجانبي‬
‫وهي‬ : ‫توليد‬
‫ادراكات‬
‫جديدة‬
،
‫توليد‬
‫مفاهيم‬
‫جديدة‬
،
‫توليد‬
‫افكار‬
‫جديدة‬
،
‫توليد‬
‫بدائل‬
‫جديدة‬ .
‫مثال‬
‫تصميم‬
‫شعار‬
‫متحف‬
‫فلكلور‬ : ‫الفلكلور‬
‫هو‬
‫مجموعة‬
‫القصص‬
‫واالساطير‬
‫القديمة‬
‫المختصة‬
‫بمكان‬
‫وزمان‬
‫محدد‬
‫يجب‬
‫على‬
‫المصمم‬
‫اختيار‬
‫اي‬
‫نوع‬
‫من‬
‫التفكير‬
‫سيتبع‬
‫لتوليد‬
‫فكرة‬
‫التص‬
‫ميم‬
‫باالضافة‬
‫لذلك‬
‫يستخدم‬
‫مصمم‬
‫الجرافيك‬ ‫صور‬
‫وتصاميم‬
‫كمصدر‬
‫الهام‬
‫له‬
‫حتى‬
‫يستوحي‬
‫منها‬
‫ولوحة‬
‫االلهام‬
Inspiration board or Mode
board ‫هي‬
‫عبارة‬
‫عن‬
‫لوحة‬
‫تتضمن‬
‫صور‬
‫مختلفة‬
‫ذات‬
‫عالقة‬
‫سواء‬
‫عالقة‬
‫في‬
‫اللون‬
‫او‬
‫المعنى‬ .
‫تحويل‬
‫الفكرة‬
‫لتصميم‬
‫مرئي‬
‫في‬
‫هذه‬
‫المرحلة‬
‫يقوم‬
‫المصمم‬
‫بوضع‬
‫جميع‬
‫افكاره‬
‫على‬
‫الورق‬ . ‫على‬
‫الرغم‬
‫من‬
‫التسهيالت‬
‫التي‬
‫وفرتها‬
‫التقنيات‬
‫الحديثة‬
‫في‬
‫مجال‬
‫الرسم‬
‫اال‬
‫ان‬
‫الرسم‬
‫التجريبي‬
‫اليدوي‬
‫يساعد‬
‫المصمم‬
‫في‬
‫رؤية‬
‫موضوع‬
‫ما‬
‫كشكل‬
‫مرئي‬
‫متكامل‬
‫واستعياب‬
‫ابعاده‬
‫و‬
‫ظالله‬ . ‫كما‬
‫يتيح‬
‫للمصمم‬
‫المقارنة‬
‫واالختيار‬
‫من‬
‫بين‬
‫عدة‬
‫تصميمات‬.
‫التصميم‬
‫االولي‬
‫في‬
‫هذه‬
‫المرحلة‬
‫يقوم‬
‫المصمم‬
‫بالتفيذ‬
‫الفعلي‬
‫للتصميم‬
‫بالوسائط‬
‫المطلوبة‬
‫سواء‬
‫مطبوعة‬
‫او‬
‫متحركة‬
‫ويكون‬
‫التصميم‬
‫هنا‬
‫اوليا‬
‫اي‬
‫قد‬
‫يقترح‬
‫المصمم‬
‫عدة‬
‫تصميمات‬
‫متشابهة‬
‫لكن‬
‫مختلفة‬
‫في‬
‫اللون‬
‫او‬
‫في‬
‫ترتيب‬
‫العناصر‬
‫التصميم‬
‫النهائي‬
‫في‬
‫هذه‬
‫المرحلة‬
‫يقوم‬
‫المصمم‬
‫باالخراج‬
‫النهائي‬
‫للتصميم‬
‫بناء‬
‫على‬
‫التغذية‬
‫الرجعية‬
‫التي‬
‫حصل‬
‫عليها‬
‫من‬
‫العميل‬
‫في‬
‫التصميم‬
‫االولي‬
‫تنفيذ‬
‫التصميم‬
‫يتم‬
‫تنفيذ‬
‫وتصدير‬
‫التصميم‬
‫كما‬
‫تم‬
‫اال‬
‫تفاق‬
‫عليه‬
‫في‬
‫التصميم‬
‫النهائي‬
‫ويكون‬
‫اما‬
‫مطبوع‬
‫كالملصق‬
‫او‬
‫المطويات‬
‫او‬
‫لوح‬
‫االرشادات‬
‫او‬
‫مخصصا‬
‫للعرض‬
‫على‬
‫الشاشة‬
‫كالتلفاز‬
‫او‬
‫االجهزة‬
‫الذكية‬
‫طرق‬
‫العمل‬
‫في‬
‫مجال‬
‫التصميم‬
‫الجرافيكي‬
‫صاحب‬
‫العمل‬
‫المستقل‬
‫يتولى‬
‫صاحب‬
‫العمل‬
‫المستقل‬
‫اعمالهم‬
‫بأنفسهم‬
‫بدال‬
‫من‬
‫تأدية‬
‫اعمال‬
‫خاصة‬
‫لمصلحة‬
‫شركة‬
‫تصميم‬
‫اخرى‬
‫ولهذا‬
‫الغرض‬
‫يستأجرون‬
‫مكتبا‬
‫خاصة‬
‫لشركاتهم‬.
‫الشركات‬
‫تضم‬
‫فريق‬
‫متكامل‬
‫من‬
‫المصممين‬
‫بحيث‬
‫يحدد‬
‫عمل‬
‫ومهمة‬
‫لكل‬
‫عضو‬
‫للقيام‬
‫به‬
‫النجاز‬
‫نفس‬
‫المشروع‬
‫وهذا‬
‫النوع‬
‫من‬
‫العمل‬
‫يتطلب‬
‫مستويات‬
‫عالية‬
‫من‬
‫الثقة‬
‫والتفاهم‬
‫بين‬
‫اعضاء‬
‫الفريق‬ .
‫موجز‬
‫متطلبات‬
‫العمل‬
BRIEF
‫هو‬
‫موجز‬
‫متطلبات‬
‫العمل‬
‫وارشاداته‬
‫التي‬
‫يسعى‬
‫العميل‬
‫الى‬
‫الحصول‬
‫عليها‬
‫بشراء‬
‫خدمة‬
‫التصميم‬ . ‫يمكن‬
‫للمصمم‬
‫ان‬
‫يستجيب‬
‫لمتطلبات‬
‫العميل‬
‫ويوجد‬
‫حلوال‬
‫ابداعية‬
‫كونه‬
‫يملك‬
‫ادوات‬
‫التفكي‬
‫ر‬
‫االبداعي‬
‫و‬
‫مؤثرات‬
‫االلهام‬
‫الشخصية‬
‫ومختلف‬
‫المصادر‬
‫محفظة‬
‫االعمال‬
PORTFOLIO
‫هي‬
‫مجموعة‬
‫من‬
‫افضل‬
‫اعمال‬
‫المصمم‬
‫وتستعمل‬
‫الظهار‬
‫قدراته‬
‫وموهبته‬
‫المميزة‬
‫للعمالء‬
‫المحترمين‬
‫وتعتمد‬
‫فعالية‬
‫البورتفوليو‬
‫على‬
‫كيفية‬
‫الع‬
‫رض‬
‫واالختيار‬
‫الدقيق‬
‫للعمل‬ .

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_التصميم الجرافيكي__المحاضرة_الاولى.pptx