This document outlines guidelines and tactics for the Respect in Reporting campaign by Press Pass TV, a nonprofit that engages youth in journalism. The campaign aims to raise awareness of the need for sensitive, respectful coverage of communities by mainstream media outlets. Press Pass TV will create online tools, hold workshops on storytelling, and produce media content to convince outlets to take a pledge supporting the campaign's values. Outreach will target both communities and media to spread the campaign's message.

1. Respect in Reporting

2. Press Pass TV is a non profit organization that engages youth in
journalism to tell the stories of communities working for change

4. Respect in Reporting Campaign- Guidelines for Media
Selling Marijuana
Drug dealer
Witness to a crime
Known to the police
Community grieves for their loss
Mattapan Massacre

5. Goals of Campaign
Raise Awareness
Convincing Media Outlets to Take Provide outlets and tools for Raise the influence of Press
the Pledge affected families to share their Pass TV and their values in
stories mainstream media

6. Tactics and Tangibles
Website
Wordpress Page
Collaborators: Cara+Team
Online Tools + Widgets
e content for Website
Pledge tool, existing social media, Newsjack
Collaborators: Cara+Team+ Press Pass Youth
Outreach to Community Outreach to Media
RIP coverage on Mainstream Media,
Provid
Getting Media and allied partners to Sign On
Collaborators: Cara+ Team
edia
Storytelling Workshops
am M
and Other Events
Pledge, existing social media, Newsjack
tre
Collaborators: Team + Press Pass Community
ins
r Ma
fo
nt
te
on
Media Production vide
c
Videos and other content for Website and Pro
Mass Media
Collaborators: Team + Press Pass Community

7. Tentative Timeline
Meeting with Cara about website
Reaching out to partners
Meeting about Workshop 1: Creating Tools
Workshop 1: Creating Online Tools with PPtv Youth
Meeting with Cara about Press Kit
Media Outreach
Workshop 2: Storytelling/ Events
Media Creation