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Cortana Intelligence Suite
The Internet of Things (IoT), alternative
energy sources, and big data have all come
together to generate enormous prospects in
the utility and energy sectors. At the same
time, the utility and energy sectors have
seen consumption level out as customers
seek improved ways to regulate their energy
use.
INTRODUCTION
3
History of energy production, energy consumption | IN VIETNAM
- Prior to 1954, the French explored hydropower projects in order to harness
hydropower - irrigation for the goal of colonial exploitation.
Ankroet - Hydropower Plant Project
4
- The Thac Ba hydroelectric project began construction on August 19, 1964.
With Soviet Union assistance, the first large-scale hydroelectric plant with an
initial capacity of 108MW was launched.
Thac Ba hydropower plant - August 19th, 1964
Dak H'Linh Hydropower Vinh Son Hydropower
Son La Hydropower Lai Chau Hydropower Huoi Quang Hydropower
7
Current energy sources in Vietnam | IN VIETNAM
• Hydropower now accounts for the greatest proportion of all renewable energy
sources, followed by wind and biomass. Solar energy, biogas, and waste-to-energy
technologies are all progressing slowly, while geothermal and tidal power are still in
their infancy.
• The government intends to expand renewable energy generation from 58 billion kWh
in 2015 to 101 billion kWh in 2020 and 186 billion kWh in 2030.
https://www.vietnam-briefing.com/news/vietnams-push-for-renewable-energy.html/
History of energy production, energy consumption | In the world
Over the last several centuries, the availability of energy has altered the path of human
history. Not only are we unlocking new energy sources - initially fossil fuels, then nuclear,
hydroelectricity, and now various renewable technologies - but we are also increasing our
capacity for production and consumption.
10
Energy sources in today
12
Solar
• Japan, the United States, and a few
Western European nations were early
adopters of solar energy (since the 1950s
in the last century). As of 2002, Japan has
produced around 520,000 kW of power
using solar cells at an average cost of
800,000 yen/kW, which was ten times
lower than it was a decade earlier.
13
Energy from the ocean
• This is a very abundant source of energy,
particularly in a nation with a vast marine
area. Waves and tides are utilised to
create power by spinning turbines. The
produced power can be utilised directly
for marine equipment such as lighthouses,
buoys, wharfs, navigation systems, and so
on.
14
Wind
• Wind energy is regarded as a highly
plentiful, abundant, and pervasive green
energy source. Wind power may be used
to turn turbines and create energy. For
example, in the Netherlands, the United
Kingdom, or the United States.
15
Geothermal
• This is a source of energy found deep
beneath the islands and volcanoes. This
energy source is generated by pulling hot
water from hundreds of metres down and
using it to power electric turbines.
16
Global energy demand
• In 2021, Vietnam has given a short and long-term perspective on the development
scenarios of Vietnam's energy industry to 2050. Vietnam's future economic and
population development requirements, as well as its energy requirements, are
predicted to rise.
• In the basic scenario, it is estimated that imported fuel will account for 70% of total
energy supply by 2050, at a cost of $53 billion USD. In the context of today's high
and difficult-to-control global fuel costs, limiting fuel imports implies lowering
II.Renewable energy
technologies
Renewable energy technologies | Pros and Cons
i
• Renewable energy is still costly and difficult to
get.
• Some green energy projects occupy large areas
of land that might be used to raise crops.
BUT
• To minimise exhaustion, biomass and geothermal
energy require efficient management.
• If renewable energy becomes more popular, the
electrical transmission and distribution systems must
be modified and handled more actively
• The use of household power generators (for
example, rooftop solar panels) relieves load
on electricity distribution networks.
• Renewables will never run out since nature
replenishes them quicker than we consume them
• Green power is becoming more available to
the common customer.
• Renewables are typically not harmful to the
environment.
Renewable energy technologies | Environmental Effects
III. Electrical and energy
system in the building
36
37
Electrical and energy system in the building | Energy Services
Demand Forecast Solution | Business Case Justification
• Upfront costs are minimal and based on
actual usage
• Multiple services can be integrated with
a single cost structure
• Services and storage can be added as
they are needed
• Solutions can be deployed in a relatively
short time frame so business value can
be quickly realized and leveraged upon
be quickly realized and leveraged upon
• Solutions can be deployed in a relatively
• Multiple services can be integrated with
actual usage
• Upfront costs are minimal and based on
a single cost structure
they are needed
• Services and storage can be added as
Cortana
Intelligence Suite
Cortana Intelligence Suite | Overview
Action
People
Automated
Systems
Apps
Web
Mobile
Bots
Intelligence
Dashboards &
Visualizations
Cortana
Bot
Framework
Cognitive
Services
Power BI
Information
Management
Event Hubs
Data Catalog
Data Factory
Data
Sources
Sensors
and
devices
Data Intelligence
Machine Learning
and Analytics
HDInsight
Stream Analytics
Data Lake
Analytics
Machine
Learning
Big Data Stores
SQL Data
Warehouse
Data Lake Store
Cortana Intelligence Suite | Advantages
COST
There are no upfront costs or
COGS (Cost of Goods Sold)
component costs associated.
Meaning there is no need to
invest in hardware, software,
and/or IT maintenance. This
translates into a substantial
reduction in business risk.
SCALABILITY
Servers for computing and/or
storage can be deployed and
scaled on an as-needed basis
and can be done quickly and
easily. This effects the cost
efficiency advantage of a
cloud-based solution with a
pay-for-what-is-used policy.
GROWTH
Features, components, and
capabilities are consistently
being introduced and evolved
in Cortana Intelligence Suite.
As such, they can easily and
quickly be implemented in a
cloud-based solution.
Appendix
Energy Sector | Industry Use Case
Learn more on our customer story
Business need
 eSmart wanted to deploy a cloud-based solution that enables
predicting the propensity of an overload situation on any
given substation of the grid.
 In particular, eSmart wanted to identify substations that are
likely to overload within the next hour, so an immediate
action could be taken to avoid or resolve that situation.
Solution
 To achieve the business need, an accurate and fast performing
prediction is needed which requires implementation of three
predictive models.
 Long term model that enables forecasting of power consumption on each
substation during the next few weeks or months
 Short term model that enables prediction of overload situation on a given
substation during the next hour
 Temperature model that provides forecasting of future temperature over
multiple scenarios
44

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pptnew.ppt

  • 2. The Internet of Things (IoT), alternative energy sources, and big data have all come together to generate enormous prospects in the utility and energy sectors. At the same time, the utility and energy sectors have seen consumption level out as customers seek improved ways to regulate their energy use. INTRODUCTION
  • 3. 3 History of energy production, energy consumption | IN VIETNAM - Prior to 1954, the French explored hydropower projects in order to harness hydropower - irrigation for the goal of colonial exploitation. Ankroet - Hydropower Plant Project
  • 4. 4 - The Thac Ba hydroelectric project began construction on August 19, 1964. With Soviet Union assistance, the first large-scale hydroelectric plant with an initial capacity of 108MW was launched. Thac Ba hydropower plant - August 19th, 1964
  • 5. Dak H'Linh Hydropower Vinh Son Hydropower
  • 6. Son La Hydropower Lai Chau Hydropower Huoi Quang Hydropower
  • 7. 7 Current energy sources in Vietnam | IN VIETNAM • Hydropower now accounts for the greatest proportion of all renewable energy sources, followed by wind and biomass. Solar energy, biogas, and waste-to-energy technologies are all progressing slowly, while geothermal and tidal power are still in their infancy. • The government intends to expand renewable energy generation from 58 billion kWh in 2015 to 101 billion kWh in 2020 and 186 billion kWh in 2030. https://www.vietnam-briefing.com/news/vietnams-push-for-renewable-energy.html/
  • 8. History of energy production, energy consumption | In the world Over the last several centuries, the availability of energy has altered the path of human history. Not only are we unlocking new energy sources - initially fossil fuels, then nuclear, hydroelectricity, and now various renewable technologies - but we are also increasing our capacity for production and consumption.
  • 9.
  • 10. 10
  • 12. 12 Solar • Japan, the United States, and a few Western European nations were early adopters of solar energy (since the 1950s in the last century). As of 2002, Japan has produced around 520,000 kW of power using solar cells at an average cost of 800,000 yen/kW, which was ten times lower than it was a decade earlier.
  • 13. 13 Energy from the ocean • This is a very abundant source of energy, particularly in a nation with a vast marine area. Waves and tides are utilised to create power by spinning turbines. The produced power can be utilised directly for marine equipment such as lighthouses, buoys, wharfs, navigation systems, and so on.
  • 14. 14 Wind • Wind energy is regarded as a highly plentiful, abundant, and pervasive green energy source. Wind power may be used to turn turbines and create energy. For example, in the Netherlands, the United Kingdom, or the United States.
  • 15. 15 Geothermal • This is a source of energy found deep beneath the islands and volcanoes. This energy source is generated by pulling hot water from hundreds of metres down and using it to power electric turbines.
  • 16. 16 Global energy demand • In 2021, Vietnam has given a short and long-term perspective on the development scenarios of Vietnam's energy industry to 2050. Vietnam's future economic and population development requirements, as well as its energy requirements, are predicted to rise. • In the basic scenario, it is estimated that imported fuel will account for 70% of total energy supply by 2050, at a cost of $53 billion USD. In the context of today's high and difficult-to-control global fuel costs, limiting fuel imports implies lowering
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  • 33. Renewable energy technologies | Pros and Cons i • Renewable energy is still costly and difficult to get. • Some green energy projects occupy large areas of land that might be used to raise crops. BUT • To minimise exhaustion, biomass and geothermal energy require efficient management. • If renewable energy becomes more popular, the electrical transmission and distribution systems must be modified and handled more actively • The use of household power generators (for example, rooftop solar panels) relieves load on electricity distribution networks. • Renewables will never run out since nature replenishes them quicker than we consume them • Green power is becoming more available to the common customer. • Renewables are typically not harmful to the environment.
  • 34. Renewable energy technologies | Environmental Effects
  • 35. III. Electrical and energy system in the building
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  • 38. Electrical and energy system in the building | Energy Services
  • 39. Demand Forecast Solution | Business Case Justification • Upfront costs are minimal and based on actual usage • Multiple services can be integrated with a single cost structure • Services and storage can be added as they are needed • Solutions can be deployed in a relatively short time frame so business value can be quickly realized and leveraged upon be quickly realized and leveraged upon • Solutions can be deployed in a relatively • Multiple services can be integrated with actual usage • Upfront costs are minimal and based on a single cost structure they are needed • Services and storage can be added as
  • 41. Cortana Intelligence Suite | Overview Action People Automated Systems Apps Web Mobile Bots Intelligence Dashboards & Visualizations Cortana Bot Framework Cognitive Services Power BI Information Management Event Hubs Data Catalog Data Factory Data Sources Sensors and devices Data Intelligence Machine Learning and Analytics HDInsight Stream Analytics Data Lake Analytics Machine Learning Big Data Stores SQL Data Warehouse Data Lake Store
  • 42. Cortana Intelligence Suite | Advantages COST There are no upfront costs or COGS (Cost of Goods Sold) component costs associated. Meaning there is no need to invest in hardware, software, and/or IT maintenance. This translates into a substantial reduction in business risk. SCALABILITY Servers for computing and/or storage can be deployed and scaled on an as-needed basis and can be done quickly and easily. This effects the cost efficiency advantage of a cloud-based solution with a pay-for-what-is-used policy. GROWTH Features, components, and capabilities are consistently being introduced and evolved in Cortana Intelligence Suite. As such, they can easily and quickly be implemented in a cloud-based solution.
  • 44. Energy Sector | Industry Use Case Learn more on our customer story Business need  eSmart wanted to deploy a cloud-based solution that enables predicting the propensity of an overload situation on any given substation of the grid.  In particular, eSmart wanted to identify substations that are likely to overload within the next hour, so an immediate action could be taken to avoid or resolve that situation. Solution  To achieve the business need, an accurate and fast performing prediction is needed which requires implementation of three predictive models.  Long term model that enables forecasting of power consumption on each substation during the next few weeks or months  Short term model that enables prediction of overload situation on a given substation during the next hour  Temperature model that provides forecasting of future temperature over multiple scenarios 44

Editor's Notes

  1. Source: https://www.eia.gov/energyexplained/index.cfm?page=solar_home
  2. Source: https://www.eia.gov/energyexplained/index.cfm?page=solar_home
  3. Source: https://energy.gov/eere/wind/animation-how-wind-turbine-works Photo: https://metaefficient.com/news/the-tallest-wind-turbines-in-the-us-installed-in-texas.html (1.5MW turbine in Texas)
  4. Yaw –a twisting or oscillation of a moving ship or aircraft around a vertical axis. Pitch - a swaying or oscillation around a horizontal axis perpendicular to the direction of motion Source: https://www.gerenewableenergy.com/content/dam/gepower-renewables/global/en_US/images/body-images/onshore-wind/GE-turbine.gif
  5. https://www.conserve-energy-future.com/pros-and-cons-of-wind-energy.php Mars Hill Wind Farm Photo Source: https://www.nrel.gov/news/features/images/20091120_states_15332_large.jpg
  6. The world's first large-scale tidal power plant was the Rance Tidal Power Station in France, which became operational in 1966 Tidal Stream Generator -  Some tidal generators can be built into the structures of existing bridges or are entirely submersed, thus avoiding concerns over impact on the natural landscape. Tidal Barrage - When using tidal barrages to generate power, the potential energy from a tide is seized through strategic placement of specialized dams. When the sea level rises and the tide begins to come in, the temporary increase in tidal power is channeled into a large basin behind the dam, holding a large amount of potential energy. With the receding tide, this energy is then converted into mechanical energy as the water is released through large turbines that create electrical power through the use of generators. There are other types tried as well… https://en.wikipedia.org/wiki/Tidal_power Photo: tidayenergytoday.com,
  7. Disadvantages -  Inhibiting the flow of water in and out of the bay, there may also be less flushing of the bay or estuary, causing additional turbidity (suspended solids) and less saltwater, which may result in the death of fish that act as a vital food source to birds and mammals. Migrating fish may also be unable to access breeding streams, and may attempt to pass through the turbines. The same acoustic concerns apply to tidal barrages https://en.wikipedia.org/wiki/Tidal_power
  8. https://www.boem.gov/Ocean-Wave-Energy/ Several types are shown…. Photos: Ocean Power Technology's (OPT) Powerbuoy wave generation system (left) A point absorber is a floating structure with components that move relative to each other due to wave action (e.g., a floating buoy inside a fixed cylinder). Point absorbers often look like floating oceanographic buoys. They utilize the rise and fall of the wave height at a single point for energy conversion. The relative up and down bobbing motion caused by passing waves is used to drive electromechanical or hydraulic energy converters to generate power. Right - The Agucadoura Wave Farm offshore Portugal was the world's first. It was tested and operated in 2008. 3 miles offshore, using the Pelamus Wave Energy Conversion Device. Attenuators are long multisegment floating structures oriented parallel to the direction of the waves. They ride the waves like a ship, extracting energy by using restraints at the bow of the device and along its length. The differing heights of waves along the length of the device causes flexing where the segments connect. The segments are connected to hydraulic pumps or other converters to generate power as the waves move across.
  9. https://www.conserve-energy-future.com/advantages_disadvantages_waveenergy.php Image: cliparting.com
  10. Beneath the surface (or crust) of the Earth, there are a number of heat-producing layers of rock, minerals, and magma, including the mantle, the outer core, and the inner core. The deeper you dig towards the center of the Earth, the hotter it gets. In fact, the core (about 4,000 miles beneath the surface), can reach temperatures of 7,600 degrees Fahrenheit. This heat – which can be harnessed for energy — is caused by residual heat from the formation of the Earth, as well as decay of radioactive isotopes. Photo: https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwietIHxparXAhWFNxQKHWyEAZcQjB0IBg&url=http%3A%2F%2Fwww.alternativeenergyprimer.com%2FGeothermal-Energy.html&psig=AOvVaw2aib3RNqXcNckTvqZ8XhkH&ust=1510069534519825 Source: https://www.justenergy.com/blog/beneath-our-feet-an-introduction-to-geothermal-energy/
  11. Beneath the surface (or crust) of the Earth, there are a number of heat-producing layers of rock, minerals, and magma, including the mantle, the outer core, and the inner core. The deeper you dig towards the center of the Earth, the hotter it gets. In fact, the core (about 4,000 miles beneath the surface), can reach temperatures of 7,600 degrees Fahrenheit. This heat – which can be harnessed for energy — is caused by residual heat from the formation of the Earth, as well as decay of radioactive isotopes. Photo: https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwietIHxparXAhWFNxQKHWyEAZcQjB0IBg&url=http%3A%2F%2Fwww.alternativeenergyprimer.com%2FGeothermal-Energy.html&psig=AOvVaw2aib3RNqXcNckTvqZ8XhkH&ust=1510069534519825 Source: https://www.justenergy.com/blog/beneath-our-feet-an-introduction-to-geothermal-energy/
  12. 1 – hot water extracted from the earth, 2 - hot water exposed to lower pressure creates steam, 3 – steam goes through a turbine generator converting thermal energy to mechanical / electrical energy, 4 – in the cooling tower steam is cooled and the condensed water is returned to the earth in 5 - . Photo https://cdn.vox-cdn.com/uploads/chorus_asset/file/7807505/feature_geothermal_2017_inline1.jpg Source: https://www.justenergy.com/blog/beneath-our-feet-an-introduction-to-geothermal-energy/
  13. The two most common types of biofuels are ethanol and biodiesel. Ethanol is an alcohol, the same found in beer and wine. It is made by fermenting any biomass high in carbohydrates (starches, sugars, or celluloses) through a process similar to brewing beer. Ethanol is mostly used as a fuel additive to cut down a vehicle's carbon monoxide and other smog-causing emissions. But flexible-fuel vehicles, which run on mixtures of gasoline and up to 85% ethanol, are now available. http://www.renewableenergyworld.com/bioenergy/tech/biofuels.html Anaerobic Digestions (biogas) - Anaerobic digestion is a biological process that produces a gas principally composed of methane (CH4) and carbon dioxide (CO2) otherwise known as biogas. These gases are produced from organic wastes such as livestock manure, food processing waste, etc and these gases can be used for process heating or electrical generation. Source: http://www.energy.ca.gov/biomass/anaerobic.html Photo: https://sites.psu.edu/siowfa16/files/2016/11/cropped-danger-of-ethanol-fuel-2fpvumy.jpg, http://www.duqlawblogs.org/energy/wp-content/uploads/2015/04/biodiesel_logo.jpg
  14. http://www.renewableenergyworld.com/bioenergy/tech/biofuels.html
  15. Advantages of Biofuels Cost Benefit: As of now, biofuels cost the same in the market as gasoline does. However, the overall cost benefit of using them is much higher. Easy To Source: Biofuels are made from many different sources such as manure, waste from crops and plants grown specifically for the fuel. 3. Renewable: Since most of the sources like manure, corn, switchgrass, soyabeans, waste from crops and plants are renewable and are not likely to run out any time soon, making the use of biofuels efficient in nature. These crops can be replanted again and again. 4. Reduce Greenhouse Gases: Fossil fuels, when burnt, produce large amount of greenhouse gases i.e. carbon dioxide in the atmosphere. These greenhouse gases trap sunlight and cause planet to warm. The burning of coal and oil increases the temperature and causes global warming. To reduce the impact of greenhouse gases, people around the world are using biofuels. Studies suggests that biofuels reduces greenhouse gases up to 65 percent. 5. Economic Security: If more people start shifting towards biofuels, a country can reduce its dependance on fossil fuels. More jobs will be created with a growing biofuel industry, which will keep our economy secure. 6. Reduce Dependence on Foreign Oil: As prices of crude oil is touching sky high, we need some more alternative energy solutions to reduce our dependance on fossil fuels. 7. Lower Levels of Pollution: They release lower levels of carbon dioxide and other emissions when burnt. Although the production of biofuels creates carbon dioxide as a byproduct, it is frequently used to grow the plants that will be converted into the fuel. This allows it to become something close to a self sustaining system. Disadvantages of Biofuels High Cost of Production: Even with all the benefits associated with biofuels, they are quite expensive to produce in the current market. Monoculture: Monoculture refers to practice of producing same crops year after year, rather than producing various crops through a farmer’s fields over time.. 3. Use of Fertilizers: Biofuels are produced from crops and these crops need fertilizers to grow better. The downside of using fertilizers is that they can have harmful effects on surrounding environment and may cause water pollution. Fertilizers contain nitrogen and phosphorus. They can be washed away from soil to nearby lake, river or pond. 4. Shortage of Food: Biofuels are extracted from plants and crops that have high levels of sugar in them. However, most of these crops are also used as food crops. Even though waste material from plants can be used as raw material, the requirement for such food crops will still exist. It will take up agricultural space from other crops, which can create a number of problems. Even if it does not cause an acute shortage of food, it will definitely put pressure on the current growth of crops. One major worry being faced by people is that the growing use of biofuels may just mean a rise in food prices as well. 5. Industrial Pollution: The carbon footprint of biofuels is less than the traditional forms of fuel when burnt. However, the process with which they are produced makes up for that. Production is largely dependent on lots of water and oil 6. Water Use: Large quantities of water are required to irrigate the biofuel crops and it may impose strain on local and regional water resources, if not managed wisely. 7. Future Rise in Price: Current technology being employed for the production of biofuels is not as efficient as it should be. Scientists are engaged in developing better means by which we can extract this fuel. https://www.conserve-energy-future.com/advantages-and-disadvantages-of-biofuels.php Photo: https://fthmb.tqn.com/WTp44xEkgdQJs0QEDk1V50y-5OQ=/768x0/filters:no_upscale()/177680720-56a2ad2a3df78cf77278b56e.jpg
  16. Data Collection: Data can be sourced directly from smart meters, or be already aggregated on an on premise database This ongoing flow of data must be orchestrated, scheduled & stored using Azure Data Factory Modelling: Azure ML Studio utilizes the most advanced ML algorithms & perform data preparation, feature extraction, & model evaluation Output of this phase is a working model that is fully evaluated & ready for deployment Deployment: Model is converted into a web service exposing a restful API Azure ML provides a simple way of deploying a model directly from the Azure ML Studio with a single click Consumption: This phase make use of the forecasting model to produce predictions The consumption can be driven from a user app or directly from operational system such as demand/ supply balancing system
  17. Cortana Intelligence Suite delivers an end-to-end platform with integrated and comprehensive set of tools and services to help you build intelligent applications that let you easily take advantage of Advanced Intelligence. First Cortana Intelligence Suite provides services to bring data in, so that you can analyze it.  It provides information management capabilities like Azure Data Factory so that you can pull data from any source (relational DB like SQL or non-relational ones like your Hadoop cluster) in an automated and scheduled way, while performing the necessary data transforms (like setting certain data columns as dates vs. currency etc.).  Think ETL (Extract, Transform, Load) in the cloud. Event hub does the same for IoT type ingestion of data that streams in from lots of end points. The data brought in then can be persisted in flexible big data storage services like Data Lake and Azure SQL DW. You can then use a wide range of analytics services from Azure ML to Azure HDInsight to Azure Stream Analytics to analyze the data that are stored in the big data storage.  This means you can create analytics services and models specific to your business need (say real time demand forecasting). The resultant analytics services and models created by taking these steps can then be surfaced as interactive dashboards and visualizations via Power BI These same analytics services and models created can also be integrated into various different UI (web apps or mobile apps or rich client apps) as well as via integrations with Cortana, so end users can naturally interact with them via speech etc., and so that end users can get proactively be notified by Cortana if the analytics model finds a new anomaly (unusual growth in certain product purchases- in the case of real time demand forecasting example given above) or whatever deserves the attention of the business users.
  18. Cortana Intelligence Suite delivers an end-to-end platform with integrated and comprehensive set of tools and services to help you build intelligent applications that let you easily take advantage of Advanced Intelligence. First Cortana Intelligence Suite provides services to bring data in, so that you can analyze it.  It provides information management capabilities like Azure Data Factory so that you can pull data from any source (relational DB like SQL or non-relational ones like your Hadoop cluster) in an automated and scheduled way, while performing the necessary data transforms (like setting certain data columns as dates vs. currency etc.).  Think ETL (Extract, Transform, Load) in the cloud. Event hub does the same for IoT type ingestion of data that streams in from lots of end points. The data brought in then can be persisted in flexible big data storage services like Data Lake and Azure SQL DW. You can then use a wide range of analytics services from Azure ML to Azure HDInsight to Azure Stream Analytics to analyze the data that are stored in the big data storage.  This means you can create analytics services and models specific to your business need (say real time demand forecasting). The resultant analytics services and models created by taking these steps can then be surfaced as interactive dashboards and visualizations via Power BI These same analytics services and models created can also be integrated into various different UI (web apps or mobile apps or rich client apps) as well as via integrations with Cortana, so end users can naturally interact with them via speech etc., and so that end users can get proactively be notified by Cortana if the analytics model finds a new anomaly (unusual growth in certain product purchases- in the case of real time demand forecasting example given above) or whatever deserves the attention of the business users.