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Ppt5 ad
1.
因为2010最常出现的新字就是.. 云端 所以..就让们尝试拥抱新科技吧..
2.
目录 1.电影方案III
(年度挑选十部佳片进行大力度宣传)最终选出名单 2.关於LBS (Location Based Services)如何引进用在新的行销案 线上简报除了是份报告, 也尝试运用云端对未来的工作能否起到帮助
3.
新影联精挑20部具有商业价值的新片,经过北京、上海、华南各地业部领导细选出的最终名单,扣除六月上档的电影,七月有两部,九月一部,其余都集中在年底,总数8部,好莱坞和国产片各占一半
4.
问题: 部份电影,可能会有缺乏操作题材的问题 例如:让子弹飞...
也有可能陷入框架的问题 例如:哈利波特系列or娜妮亚传奇 解决: 下周,将邀请各部门企划开动脑会 找出这几部电影可供使用的发想 相关资料也已经备齐
5.
6.
不限定刷卡买票
7.
北、上、深都有合作影院
8.
9.
LBS (Location Based
Service 地理位置服务) 代表:Foursquare:一种移动式的社会化点评服务 如果说微博是一个过去的热点的话, foursquare这个网站和它代表的LBS就应该是一个现下的热点了 在美国..平均一秒有时十个人check in 没有宣传,上线一年用户已经破百万.. 在中国,已经有半打以上的山寨产品
10.
把 Twitter(你现在干嘛) Foursquare(在哪里)
Facebook(和谁?) 看作新一代互联网的三个图层,“时间、地点、与谁一起”。 这三个图层的叠加,就是未来 互联网最完整的画面
11.
和我们有同质性的媒体已经开始这样作.. VH1
大人版的MTV..用他来增加黏性 提供阅听者最热的大众流行文化贴士 MTV 用他来跟节目介绍的地方作连结 并提供奖励 Bravo TV 最夯的有线电视台, 节目当中所有的店家全都有专区
12.
13.
手机品牌(smart phone是最佳使用媒介.联想、魅族都要出了)
14.
连锁店(透过LBS机制踩点提供身历其境的互动)
15.
打垮区域媒体(彰显全国覆盖的优势)
16.
17.
如果您也感兴趣.. 是否我们可以讨论看看可行性..? 那麽,在下周和企划的电影案会议
我想,利用一点时间介绍LBS在未来和广告结合的可能性?
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