2. INTRODUCTION
• WhatsApp is an instant messaging app for smartphones that
operates under a subscription business model. The proprietary,
cross-platform app uses the Internet to send text messages,
images, video, user location and audio media messages.
• In January 2015, WhatsApp was the most globally
popular messaging app with more than 600 million active
users. In April 2015, WhatsApp reached 800 million active users
7. Useful Links
The Sunday Times - Facebook V Google
Forbes - Numerical reasons for the purchase
Techcrunch - Market Development
The Independent
First Post - All about growth