Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
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ppt on air cargo growth and issues .bb...
1. Air Cargo: Growth and Issues
Thomas R Leinbach
Department of Geography
University of Kentucky
2. World Air Travel Growth
īŽ Two Effects Determine Air
Travel Growth
īŽ 1. Most significant is :
Economic Growth
īŽ 2. But also Value is
created as airlines reduce
prices and increases their
services in contributing to
international trade
īŽ Intra-North American
share will decline as
result of maturity from
24% to 20%
īŽ Intra-Asia Pacific share
will increase from 15% to
18%
4. World Air Cargo Trends
īŽ Dramatic, 5.8%, drop of world air cargo in
2001-Why?
īŽ Simultaneous slowing of worldâs largest
economic groupings
īŽ Collapse of the âtechnology bubbleâ
īŽ Terrorist attacks
īŽ Despite SARS outbreaks annual growth jumped
nearly 4% in 2003
īŽ Further 10.7% increase in traffic for first 5
months of 2004 compared to 2003
īŽ Long-term air cargo growth is expected to
average 6.2% per year
5. Recent Air Cargo Trends
http://www.boeing.com/commercial/cargo/01_01.html
6. Air Freight Growth by Major Market
īŽ Growth in markets linked to Asia will continue to lead the
rest of the industry at rates exceeding the world average
īŽ The Intra-Asian freight market will grow fastest among all
world markets and is expected to display growth of
nearly 7% per year- Domestic China 9.4%
īŽ Asian markets will account for more than 50% of the
world market by 2019
7. Air Cargo Freighter Fleets
īŽ The world fleet is expected to more than
double by 2023, with total fleet size
growing to 34,764 airplanes.
īŽ Over the 20-year forecast period, 6,397
airplanes will be retired from active
commercial service and will be replaced. An
additional 18,596 airplanes will be needed
to fill capacity demand
īŽ Wide bodies dominate future fleet
10. Yield Declines
īŽ Yield: A standard unit of airline prices, defined
as average revenue per revenue passenger mile
or revenue ton mile
īŽ The profit squeeze within the passenger industry
has focused attention on the cargo market lower
hold revenue opportunities.
īŽ Industry yield for both cargo and passenger
services have steadily declined since 1970.
īŽ Such declines reflect airline productivity gains,
technical improvements, and intensifying
competition.
īŽ Scheduled freight yields firmed slightly in the late
1990s and now have begun to increase
somewhat.
12. Wet Lease Airlines
īŽ The competitive nature of the air cargo industry
requires innovation and flexibility.
īŽ The freighter "wet-lease "airline, or ACMI
(aircraft, crew, maintenance, and insurance)
provider, has provided traditional airlines a new
competitive option.
īŽ Wet-lease carriers can offer airlines the
flexibility to contract for air transportation
services on a trial basis if demand is uncertain,
augment existing markets, or provide service in
markets that are highly seasonal without the
investment in dedicated equipment.
14. Rise of the Integrators
īŽ Integrator is a firm that both flies the
cargo between airports and handles ground
pick up from and delivery to customers
īŽ Tremendous growth of integrators over past
five years because of time sensitivity of
goods movement
īŽ Major competitors for an increasingly
lucrative market are: Federal Express,
United Parcel Service, TNT, Airborne
15. International Air Express
īŽ The definitions of express versus
nonexpress air cargo are blurred
īŽ Traditional airlines, particularly in Europe,
expand their offerings of time-definite
services.
īŽ Also, government postal authorities have
become full-fledged "logistics providers,
"largely through the acquisition of
established firms.
īŽ But regardless of the entity that provides
the express service, the air cargo customer
will benefit from increased service and
lower prices as competing products enter
the market.
17. Air Cargo Services and
Internationalization of
Manufacturing Firms
in Southeast Asia
18. Air Cargo in Southeast Asia
īŽ Why have air cargo services grown so
rapidly in Southeast Asia?
īŽ How have the quality, diversity, and
sophistication of air cargo services
changed?
īŽ How do different electronics manufacturers
use air cargo services to link their globally
dispersed operations?
īŽ What are some explanations for the
intensity of air cargo usage by electronics
manufacturers?
19. Reasons for Growth of Air Cargo
īŽ Until financial crisis, strong growth in the
economies: Malaysia $4530 PCI,
Philippines $1,200, Singapore $32,810
īŽ 1980-98: Rate GDP 7%, 2.3%, 7.7%
īŽ Commonalities: export-oriented
economies, impact of electronics, recent
economic crisis
īŽ Adoption of just-in-time (JIT) practices
by manufacturers and integrated
logistics
īŽ Lower air freight rates due to superior
aircraft
20.
21. Specific Research Questions
īŽ Is air cargo use behavior among
firms diverse or homogeneous?
īŽ How to measure the intensity of air
cargo use? And does this vary by
local economy and its level of
development?
īŽ How do differences in user firmsâ
size, ownership, structure, level of
internationalization, and local
context affect the use of air cargo
services?
22. Phase I Data Gathering-User Firms
īŽ Random sampling of electronics firms in
Singapore (n=38), Penang (n=41),
Kuala Lumpur (n=23), Manila (n=24)
īŽ On average one hour interviews were
carried out with management (logistics)
personnel
īŽ Information gathered on firm type,
size,ownership,products and
destinations, raw materials and origins,
sourcing, product cycle time
23. Firm Ownership by Place
0%
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Japanese
European
Local
24. Product Class by Place
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Semiconductors
Computers &
Peripherals
Consumer
Electronics
Wires & Cables
Precision Equipment
25. Average Distance in Firm Production
Linkages
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Singapore Penang Kuala
Lumpur
Manila
Miles
26. Air Cargo Intensity Index
īŽ 1. Degree to which a firm used air cargo services in
general. : regular basis (3) or to meet peak season
demand only (0.5)
īŽ 2. Move the most important raw material/component
and the second most important raw
material/component: 1 point for each of the two
inputs moved mainly by airfreight.
īŽ 3. Used air cargo to move its principal product to its
most important and second destination market : 5
points if airfreight was the main mode used to ship
goods to both destinations.
īŽ 4. Degree to which a firm uses express air cargo
services: no express (0), only in emergencies
(.5),meet peak season demand only (1), regular
basis for some products (2.5), regular basis for most
or all products (5)
27. Mean Air Cargo Intensity Index
0
1
2
3
4
5
6
7
Singapore Penang Kuala
Lumpur
Manila
Air
Cargo
Intensity
28. Average Cargo Intensity and Cycle Time
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Average
Air
Intensity
Index
0
5
10
15
20
25
30
35
40
45
50
Cycle
Time
(Days)
Air Cargo
Intensity
Cycle Time
(Days)
32. Hypotheses
īą The intensity of air cargo use is
positively related to the degree to which
a firmâs production linkages are
internationalized-(total distance). YES
īą The intensity of air cargo use varies
directly with a firmâs local employment
size. NO
īą The intensity of air cargo usage is
higher among firms with a primarily
knowledge-intensive workforce versus
those with a primarily labor-intensive
workforce. NO
īą The intensity of air cargo usage is
inversely related to the average cycle
time of a firmâs operation YES
33. Preliminary Findings
īŽ Air cargo usage among electronics
firms is quite diverse
īŽ Intensity of air cargo use is strongly
related to a firmâs internationalization
of production and distribution linkages
34. Preliminary Findings
īŽ Product type is also clearly a useful
predictor of air cargo use: e.g.
semiconductors versus consumer
electronics
īŽ Perhaps most critical are factors
such as product obsolescence, firm
competitive policy, customer
preferences, and supply chain
management strategies of
individual firms
35. Subic Bay:
Air Cargo Services, Development and Policy
Subic Bay
īˇ Largest US military base in Asia during Cold
War -- deepwater port and 8,000 foot runway.
īˇ 1991 Eruption of Mt Pinatubo buries base
under 12-18 inches of ash.
īˇ Philippine Senate rejects 10 year bases
treaty to continue American control beyond
1991. Last American forces leave in 1992
īˇ Former base and adjacent areas governed by
semi-autonomous Subic Bay Metropolitan
Authority.
37. Subic Bay:
Air Cargo Services, Development and Policy
Federal Express established âAsia Oneâ hub at
converted airbase in 1995. Principal reasons for
hub selection:
īˇ underutilized airport infrastructure
īˇ liberal Philippine aviation policy
īˇ geographic centrality within Pacific Asia
īˇ trained, English-speaking workforce
īˇ free trade zone incentives/flexibility
39. Subic Bay:
Air Cargo Services, Development and Policy
FedEx âAsia Oneâ Network
īˇ linked to 18 Asian markets by daily flights,
mainly by 85-tonne capacity McDonnell Douglas
MD-11, allowing overnight intra-Asia shipments
īˇ subcontracted ground transport for links to Metro
Manila via 110 km poorly maintained highway
īˇ hub employs 650 directly; 2000 indirectly
40. Subic Bay:
Air Cargo Services, Development and Policy
Acer
īˇ site selection based in part on availability of
air cargo services to Taiwan, USA and other
markets
īˇ intended as mass production complement to
more advanced facilities in Taiwan
īˇ Subic Bay operations include
īˇ personal computer motherboards since
1995
īˇ notebook computers since 1998 (25-30%
of all Acer notebook production)
īˇ 2,700 employees
41. Subic Bay:
Air Cargo Services, Development and
Policy
Acer Logistical Operations
īˇ low value components (e.g. capacitors)
shipped by sea to Philippines
īˇ high value Taiwanese components (e.g.
processor chips) shipped by air to Subic
Bay daily
īˇ some components (IBM TFTs, Hitachi
CD-ROMs) shipped from manufacturing
zones elsewhere in Philippines
īˇ breakdown of export markets:
[1/3 Asia; 1/3 Europe; 1/3 America]
42. Subic Bay:
Air Cargo Services, Development and Policy
State policies favoring Subic Bay development:
īˇ free trade zone
īˇ liberal aviation policy
īˇ Philippine domestic deregulation
īˇ liberal policy towards US flag carrier
(FedEx) hub
īˇ highway infrastructure development
īˇ linking Subic to Manila
īˇ linking Subic to Clark airfield (planned)
43. Subic Bay:
Air Cargo Services, Development and Policy
Philippine-Taiwan Air Services Conflict
īˇ Philippine Airlines owner Lucio Tan pressures
Philippine government to rollback
liberalization
īˇ Escalating conflict over carriage of Philippine-
USA traffic via Taipei on Taiwanese carriers
īˇ October 1999 Philippines suspends direct
services to/from Taiwan by respective
national carriers
īˇ Cessation of direct Philippine-Taiwan services
forces traffic through alternate hubs (e.g.
HKG)
44. Subic Bay:
Air Cargo Services, Development and Policy
Philippine-Taiwan Air Services Conflict
īˇ Acer forced to reroute Taiwanese traffic via
alternate hubs (e.g. HKG)
īˇ Notebook computer output at Subic facility:
īˇ 84,000 sets per month before crisis
īˇ 30,000 sets per month currently
īˇ Employment cut in response
īˇ Acer evaluating shift of operations to
mainland China -- cites âfearâ of Philippine
government decision-making