Nike's Nike+ Running app and online platform allows users to track running stats, connect with other runners in an online community, and share achievements on social media. The app and website use motivational messaging and competitions to encourage improvement. Nike promotes the #MAKEITCOUNT hashtag campaign across social media to encourage runners to make outstanding achievements in 2015. While popular for sharing runs, some user reviews note issues with GPS accuracy and lack of features like sharing to WeChat. The platform applies participatory culture to Nike's branding by encouraging user engagement and sharing.