Harley Davidson celebrates 115 years of prioritizing loyalty from its customers. It develops loyalty through reward programs for milestones reached with their motorcycles and gatherings that enhance bonds between riders. The company also formed a large owners group, Harley Owners Group, with over 1 million members in 1,400 chapters worldwide to further promote community and loyalty to the brand through shared interests and events.

1. GET REWARDED
FOR YOUR
LOYALTY

2. Celebrating it’s 115th anniversary this year, Harley
Davidson Motorcycles has come a long way with
1400+ dealers in more than 100 countries, all for
it’s one core brand value LOYALTY.

3. WHAT IS
LOYALTY
TO
HARLEY
DAVIDSO
N ?

8. HARLEY
DAVIDSO
N
LOYALTY
REWARD
S

9. LOYALTY REWARDS
Harley Davidson organises regular functions to
Reward the customers who complete milestones
with their Harley Davidson Motorcycles.

10. LOYALTY REWARDS
Bringing together the riders from across the
state/country enhances the bond and loyalty they
have for the brand.

11. LOYALTY REWARDS
These awards also enhances the brands image in
the people which helps generate new customers by
positive words of mouth from existing ones.

12. HARLEY
DAVIDSO
N
OWNERS
GROUP
(H.O.G.)

13. Harley Davidson developed a strong brand
community in the form of an inclusive owners club
called Harley owners group (H.O.G.).

14. The group helps the people with similar interests in
the world of motorcycles to regroup and thus the
bond increases their loyalty for the brand.

15. Members conduct regular rallies, events and trips
which enhances the company’s loyalty relationships
in the consumer market.

16. More than 1 Million members in some 1,400
chapters of H.O.G. make it the biggest bikers group
in the world.

17. ENLARGI
NG
CONSUM
ER BASE

21. DISCLAIMER
Created by Raghav Jalan, IIT Kharagpur during marketing internship with
Prof. Sameer Mathur, IIM Lucknow