Enhancing the teaching and learning experience with TV and radio programmes -...Jisc
The days of standing in front of a class / lecture reading from a textbook or research paper are long gone. How do you improve your engagement with today’s students? How can you ensure you are meeting the needs of different learners?
The BUFVC’s Box of Broadcasts provides over 1 million TV and radio programmes for use by further and higher education institutions within teaching and learning. All staff and students in a subscribing institution can access the content, anywhere in the UK, to view, record, create clips, embed into VLEs and share. Plus, following a recent upgrade, users can now also view the content on the device they have in their pocket, search rolling transcripts, record missed programmes from a 30 day ‘buffer’, create clip compilations and use a one-click citation to reference programmes in their work.
This presentation explore the experiences of two subscribers from both an FE and HE perspective. See how a lecturer uses formerly broadcast TV and radio programmes to add variety to their classes and to engage their students in new ways. And how a further education college made savings by completely changing the way they deliver online access to AV resources since they started using BoB.
Winner of the Impact Award of the CILIP PPRG Marketing Excellence Awards. Presentation given by Ben Sanderson from The British Library at the PPRG seminar in Birmingham on 8 November 2013.
Andrew Greg on "Crowd-sourcing and public engagement around the UK's painting...Maria Economou
Andrew Greg (University of Glasgow and Director of the National Inventory Research Project) on the Your Paintings Tagger initiative and Art Detective and the successful collaboration with the BBC. Talk give at Workshop 2 on "Crowdsourcing, Co-curation, Co-creation in the Cultural Heritage Sector" of the Scottish Network on Digital Cultural Resources Evaluation, Glasgow, The Lighthouse, 1 December 2015
Enhancing the teaching and learning experience with TV and radio programmes -...Jisc
The days of standing in front of a class / lecture reading from a textbook or research paper are long gone. How do you improve your engagement with today’s students? How can you ensure you are meeting the needs of different learners?
The BUFVC’s Box of Broadcasts provides over 1 million TV and radio programmes for use by further and higher education institutions within teaching and learning. All staff and students in a subscribing institution can access the content, anywhere in the UK, to view, record, create clips, embed into VLEs and share. Plus, following a recent upgrade, users can now also view the content on the device they have in their pocket, search rolling transcripts, record missed programmes from a 30 day ‘buffer’, create clip compilations and use a one-click citation to reference programmes in their work.
This presentation explore the experiences of two subscribers from both an FE and HE perspective. See how a lecturer uses formerly broadcast TV and radio programmes to add variety to their classes and to engage their students in new ways. And how a further education college made savings by completely changing the way they deliver online access to AV resources since they started using BoB.
Winner of the Impact Award of the CILIP PPRG Marketing Excellence Awards. Presentation given by Ben Sanderson from The British Library at the PPRG seminar in Birmingham on 8 November 2013.
Andrew Greg on "Crowd-sourcing and public engagement around the UK's painting...Maria Economou
Andrew Greg (University of Glasgow and Director of the National Inventory Research Project) on the Your Paintings Tagger initiative and Art Detective and the successful collaboration with the BBC. Talk give at Workshop 2 on "Crowdsourcing, Co-curation, Co-creation in the Cultural Heritage Sector" of the Scottish Network on Digital Cultural Resources Evaluation, Glasgow, The Lighthouse, 1 December 2015
Open, Smart and Connected access to Audiovisual CollectionsJohan Oomen
Talk given at COPEAM 2018.
“Heritage and Media – Preserving the future through our past: an opportunity for growth and democracy?”
Calviá - Mallorca, 10-12 May 2018
Hotel Meliá Calviá Beach
Calle Violeta, 1 Calviá Beach - 07181 Mallorca, Spain
Cultural heritage embraces resources inherited from the past and offers a great variety of opportunities to the present: monuments, sites and traditions, but also visual arts, cinema, TV and radio archives.
In this framework, the Media of the Euro-Mediterranean region – both traditional and new ones – have to play their role, particularly given the challenges that such issue implies in terms of content production, audiovisual documents preservation and impact of the digital transition as a tool for the safeguard and enhancement of our common heritage.
Digital Engagement at the Royal Pavilion and Museumsfauxtoegrafik
Overview of digital engagement initiatives at the Royal Pavilion and Museums, Brighton & Hove.
Delivered at MuseON Forum, St Petersburg, Russia, 3 March 2014.
Presentation by Sharon Scaniglia which was part of the Cultural Commissioning National Seminar in London on the 6th June 2014.
Find out more about Cultural Commissioning Programme. http://www.ncvo.org.uk/practical-support/public-services/cultural-commissioning-programme
Dan Philips - Imperial War Museum - Can You Dig Itsounddelivery
An Overview of digitisation outputs at the Imperial War Museum, and creative ways to use and respond to museum objects in the virtual world. From source material for site visits, to blogs and online exhibitions, this workshop will shine a light on digitisation and its possible outcomes.
Open, Smart and Connected access to Audiovisual CollectionsJohan Oomen
Talk given at COPEAM 2018.
“Heritage and Media – Preserving the future through our past: an opportunity for growth and democracy?”
Calviá - Mallorca, 10-12 May 2018
Hotel Meliá Calviá Beach
Calle Violeta, 1 Calviá Beach - 07181 Mallorca, Spain
Cultural heritage embraces resources inherited from the past and offers a great variety of opportunities to the present: monuments, sites and traditions, but also visual arts, cinema, TV and radio archives.
In this framework, the Media of the Euro-Mediterranean region – both traditional and new ones – have to play their role, particularly given the challenges that such issue implies in terms of content production, audiovisual documents preservation and impact of the digital transition as a tool for the safeguard and enhancement of our common heritage.
Digital Engagement at the Royal Pavilion and Museumsfauxtoegrafik
Overview of digital engagement initiatives at the Royal Pavilion and Museums, Brighton & Hove.
Delivered at MuseON Forum, St Petersburg, Russia, 3 March 2014.
Presentation by Sharon Scaniglia which was part of the Cultural Commissioning National Seminar in London on the 6th June 2014.
Find out more about Cultural Commissioning Programme. http://www.ncvo.org.uk/practical-support/public-services/cultural-commissioning-programme
Dan Philips - Imperial War Museum - Can You Dig Itsounddelivery
An Overview of digitisation outputs at the Imperial War Museum, and creative ways to use and respond to museum objects in the virtual world. From source material for site visits, to blogs and online exhibitions, this workshop will shine a light on digitisation and its possible outcomes.
Social Media in Public Libraries: The good, the bad an the ugly!CILIP PPRG
A CILIP PPRG discussion paper, presented by Jo Hoyer, Children and Families Programme Co-ordinator, Northamptonshire Libraries at the 2014 CILIP PPRG Conference - Sharing your value, making an impact.
Social Media an Information Literacy ApproachCILIP PPRG
A CILIP PPRG discussion paper, presented by Davina Omar, Information Specialist, Library and Learning Services, Kingston University at the 2014 CILIP PPRG Conference - Sharing your value, making an impact.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Manchester Central Library - Manchester Central Library Reborn
1. Winner of a Bronze award
Manchester Central Library
Reborn
2. Manchester Central Library - Reborn
A communications campaign following a four year transformation project
aimed at showing the broad range of facilities on offer to a wide range of
audiences
A small budget was allocation for a large campaign that aimed for maximum
exposure
The campaign became Reborn with additional straplines used such as
Your world in one place to convey the breadth and range of services now
offered from archives to performance space.
Wide range of channels used including
Outdoor
Use of existing networks
Digital channels
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13. Results – first three months
300,000 visits
50,000 books borrowed
40,000 wifi sessions
10,000 new members
£4,800 made from branded merchandise
£28,000 cups of tea/coffee served
10,000 films views in film pods
14. Press coverage
• Two tweets recognised by Great UkGov as most
engaging
• Social media outreach – audience of 149,498
• Mcrcentral Library trended on Jan 22nd
• 50% increase in twitter engagement
15. Recent News
Chaos to Order at Manchester Central Library - this
week an artistic residency starts, curated by
Manchester band Everything Everything.
This is the first event of its kind for a library in Europe.
It'll be a week of curated events and experiments
spanning music, theatre, literature, dance, comedy, and
the indefinable, to challenge perceptions and test the
limits of what a 21st century library can be.
Congratulations Manchester Central Library