This document discusses pay per click advertising through Google Adwords and Adsense. It outlines the campaign structure including campaigns, ad groups, and ads. It also covers how to target keywords, locations through geo-targeting down to the county and region level, languages, and demographics. Finally, it discusses creating ads, going live with campaigns, linking to analytics for tracking, and measuring cost per conversion metrics.

1. PAY PER CLICK
ADVERTISING
By Niall McKeown
twitter@niallmckeown

2. Adsense

3. Adwords

4. Campaigns

5. Campaigns >>Ad Groups

6. Campaigns >> Ad Groups >> Ads

7. KEYWORD &
GEO-TARGETING
Create a Campaign

8. GeoTargeting

9. Targeting by County

10. Targeting by Region

11. Locations and Language

12. Search and Display

16. Demographic Adsense Only

17. CreatingText Ad

18. CreatingText Ad

19. Now we are live

20. Linking with Analytics

21. Tracking Adwords Conversions

22. Cost per Conversions etc