Of Monsters and Men is a five-member Icelandic indie folk/pop band formed in 2010. They released their debut album My Head Is An Animal in 2011 which reached #1 in several countries and had international hit single "Little Talks." They have since released two more albums and promote themselves through their website, social media accounts, and performances at major festivals worldwide.

1. By Bethany Ayers

2. The Members of the Band
Left to Right: árni guðjónsson, nanna
bryndís hilmarsdóttir, Brynjar Leifsson,
ragnar þórhallsson, Kristján Páll
Kristjánsson, Arnar Rósenkranz Hilmarsson

3. Albums
Beneath The Skin (2015)
Live from Vatnagarðar (2013)
Into The Woods (2011)
My Head Is An Animal (2011)

4. Wikipedia
● Of monsters and men is a five member, English-Lanuage indie folk/indie
pop band from Keflavik Iceland, formed in 2010.
● In 2011, Of monsters and men released an 2011 debut album My Head Is
An Animal, reached the no.1 position in Australia, Iceland, Ireland and
the U.S Rock and Alternative Charts, while peaking at No.6 on the UK,
and Top 20 of most European charts and Canada.
● Its lead single “Little Talks” was an international success, reaching the
Top 10 inmost music charts in Europe, including No.1 in Ireland and
Iceland, and No.1 on U.S Alternative Songs.

5. Website
● http://www.ofmonstersandmen.com/
● Showed the video, linked to convergence and then goes
onto the rest of the YouTube videos which consists of
both the music videos.
● Lyrics are shown up on the page, and the symbols of the
music video.
● A new album that is being released which is part of both
the broadcasting and print advertisement.
●

6. Twitter
● Convergence: http://ofmonstersandmen/
● Links to the album again, this is promoting the album to be iconic
of the monsters and men and wants to get their band labelled.
● Hometown: Iceland
● Everything that relates to the band, including tour dates and new
music videos are posted on the twitter and other social media.
● Joined May 2011, they are fairly new to the media, however they
are still quite popular for a small band from Iceland.
● They have 365 photos and videos together all based around events
the band has participated in.

7. Facebook
● Convergence: http://ofmonstersandmen/
● Hometown: Iceland
● Apps: Tour/ Music/Email
Typography of the Facebook page apps interlink with the album cover and website.
● Photographs: Random Activties/ Meet Ups/ Everyday Things/ Concert
● Posts: Posts about everything relating to the band/ Comments about the band,
including fan posts.
● Cover Photo and Profile Picture: Promoting the new album, by making the cover of
the album an icon.
● Colour Scheme: Monochrome, interlinks with most of the Music Videos and Website.

8. Instagram
● 136K followers
● 490 posts
● Get Beneath The Skin album cover is promoted
bit.ly/OMAMTourPics
● Selfies and events from what the band has been up
to has been presented on the social media, including
synergy; game of thrones, locations, etc.

9. Newspaper and Print
● 303 Magazine ''captivated crowd with light and
dark tunes'' – 19th
Oct 2015
● San Francisco Examiner ''carry on folk
traditions'' – 16th
Oct 2015
● Reverb (Blog) ''Iceland's of monsters and men
at the Greek theatre'' – 14th
Oct 2014

10. E-Media
● On E-media, monsters and men have a specific
colour scheme which has become it's iconography
● It's text style is also very recognizable, if you
have seen it on print adverts such as the front
cover of its new released album cover
●

11. ● Of Monsters and Men first had the world talking in 2011 with
their inescapable and infectious quadruple-platinum smash
“Little Talks.” An engaging mix of indie, folk, and alternative,
the Icelandic quintet’s critically acclaimed full-length debut My
Head Is An Animal [Republic Records] climbed to the top of
the Billboard Top 200 chart and has sold over 2 million albums
worldwide.

12. ● Since then the group have delivered revered
performances at festivals such as
Lollapalooza, Bonnaroo, Coachella, Newport
Folk Festival, Osheaga, Glastonbury, Reading
and Leeds, Pukkelpop, and Splendour in the
Grass as well as at countless sold out
headline shows around the world.