I made this on Powerpoint 2007 many years ago but this can be useful to anyone looking to sharpen their Powerpoint skills even on recent versions. Feel free to use and share.
Parallax Lab ActivityFirst, gather your materials· Tape measu.docxsmile790243
Parallax Lab Activity
First, gather your materials:
· Tape measure (or meter stick).
· Astrolabe template astrolabe.pdf
· Provided data sheet. Parallax Lab Data Sheet.docx or Parallax Lab Data Sheet.pdf
· Glue. (A glue stick works best)
· Manila folder (or cardboard, or very stiff paper)
· String
· Small weight (a small roll of tape or hex nut would work).
· Masking tape
· Calculator
· Scotch tape to tape straw to astrolabe template (optional).
Fig1: Lab Materials
Lab ProcedurePart One: Demonstrating Parallax
Hold your thumb close to your nose. Look at an object on the far side of the room, first with your right eye closed, then with your left eye closed. (Select a particular object such as map or picture, not a blank wall.)
What happened to your thumb? It should have appeared to move from one side of the distant object to the other. This effect is called parallax. Now, hold your thumb at arm’s length. How far did the thumb move compared to what happened when you held your thumb nearer to your face?
The farther you hold your thumb from your eye, the less it jumps from side to side. The amount of this shift indicates how far away the object is. This is how your eyes judge distances. When objects are too far away, however, they do not "move" at all. This demonstrates the limitations in the use of parallax for determining distance.
Astronomers use parallax to judge the distances to stars. To get two different perspectives of the star, they compare two pictures taken from distant viewpoints (nearly186 million miles apart!). The amount the star seems to jump indicates its distance. Parallax can only be used to judge the distance to nearby stars. For stars extremely far away, having two viewpoints separated by 186 million miles is still not enough to make a star appear to change location.
Part Two: Making the Astrolabe
Important: Download and print: astrolabe.pdf
1. Now, you'll need your astrolabe template, a half of a manila folder (or cardboard or other very stiff paper), a straw, a 20-cm piece of string, and a small weight. You will also need glue, tape, and scissors.
2. Cut out the template and glue it to the folder to make it firm, then cut out your astrolabe.
3. Tape a straw along the diagonal edge of the astrolabe.
4. Poke a hole in the circle marked on the astrolabe. Place a string through the hole so that the string hangs down in front of the astrolabe. Tape the other end securely to the back of astrolabe.
5. Tie a weight to the bottom of the string. You can now use your astrolabe to measure angles.
Fig. 2: Completed astrolabe
Part Three: Measuring the Angle and Baseline
You'll now need the data sheet provided in this module. You will determine the height of a doorway using the astrolabe, and then compare this to the "known" value of the doorway. For the "known" height, you can directly measure the height of the doorway using a tape measure (or meter stick).
1. In parallax there is always a “baseline” distance that we know. Astrono.
Parallax Lab ActivityFirst, gather your materials· Tape measu.docxsmile790243
Parallax Lab Activity
First, gather your materials:
· Tape measure (or meter stick).
· Astrolabe template astrolabe.pdf
· Provided data sheet. Parallax Lab Data Sheet.docx or Parallax Lab Data Sheet.pdf
· Glue. (A glue stick works best)
· Manila folder (or cardboard, or very stiff paper)
· String
· Small weight (a small roll of tape or hex nut would work).
· Masking tape
· Calculator
· Scotch tape to tape straw to astrolabe template (optional).
Fig1: Lab Materials
Lab ProcedurePart One: Demonstrating Parallax
Hold your thumb close to your nose. Look at an object on the far side of the room, first with your right eye closed, then with your left eye closed. (Select a particular object such as map or picture, not a blank wall.)
What happened to your thumb? It should have appeared to move from one side of the distant object to the other. This effect is called parallax. Now, hold your thumb at arm’s length. How far did the thumb move compared to what happened when you held your thumb nearer to your face?
The farther you hold your thumb from your eye, the less it jumps from side to side. The amount of this shift indicates how far away the object is. This is how your eyes judge distances. When objects are too far away, however, they do not "move" at all. This demonstrates the limitations in the use of parallax for determining distance.
Astronomers use parallax to judge the distances to stars. To get two different perspectives of the star, they compare two pictures taken from distant viewpoints (nearly186 million miles apart!). The amount the star seems to jump indicates its distance. Parallax can only be used to judge the distance to nearby stars. For stars extremely far away, having two viewpoints separated by 186 million miles is still not enough to make a star appear to change location.
Part Two: Making the Astrolabe
Important: Download and print: astrolabe.pdf
1. Now, you'll need your astrolabe template, a half of a manila folder (or cardboard or other very stiff paper), a straw, a 20-cm piece of string, and a small weight. You will also need glue, tape, and scissors.
2. Cut out the template and glue it to the folder to make it firm, then cut out your astrolabe.
3. Tape a straw along the diagonal edge of the astrolabe.
4. Poke a hole in the circle marked on the astrolabe. Place a string through the hole so that the string hangs down in front of the astrolabe. Tape the other end securely to the back of astrolabe.
5. Tie a weight to the bottom of the string. You can now use your astrolabe to measure angles.
Fig. 2: Completed astrolabe
Part Three: Measuring the Angle and Baseline
You'll now need the data sheet provided in this module. You will determine the height of a doorway using the astrolabe, and then compare this to the "known" value of the doorway. For the "known" height, you can directly measure the height of the doorway using a tape measure (or meter stick).
1. In parallax there is always a “baseline” distance that we know. Astrono.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Using Gridlines (1/3)
• Important: Before you begin the presentation, turn on gridlines (Alt + F9 or Alt + Fn
+ F9 in some systems)
Benefits of
Procrastination None
4. Using Gridlines (3/3)
• Gridlines can be used to set the margins of the slide
• Ideally, margins should not be too narrow
– For printing purposes, margins should be kept wider
• Gridlines will help you in consistent placement of elements and they will not “jump”
during slide show
• You can have multiple horizontal and vertical gridlines
• To copy gridlines: Ctrl + Click on gridline & drag to new position
• When you click on a gridline it displays a number which indicates the position of the
gridline relative to the centre/ middle of the slide
• You can use this property to symmetrically align your elements on a slide
5. Formatting Text Boxes (1/5)
• Always ensure that your text
boxes have sufficient internal
margins
– In case there is a paucity of
space, you may reduce
margins to accommodate
more content
• Always select the ‘Do not
Autofit’ option to reduce
formatting work
• Shortcuts:
– CTRL + E to center a paragraph
– CTRL + L to left align a
paragraph
– CTRL + R to right align a
paragraph
6. Formatting Text Boxes (2/5)
• As a best practice, keep text aligned to top if the box layout is vertical and middle-
aligned if box layout is horizontal
A guy is sitting at home when he
hears a knock at the door. He
opens the door and sees a snail
on the porch. He picks up the
snail and throws it as far as he
can. Three years later there’s a
knock on the door. He opens it
and sees the same snail. The
snail says: ‘What the hell was
that all about?’
India has a population of a
billion people. One billion. That
means even if you’re a one in a
million kind of guy, there are still
a thousand others exactly like
you.
Fact 1 Fact 2
7. Formatting Text Boxes (3/5)
A guy is sitting at home when he
hears a knock at the door. He
opens the door and sees a snail
on the porch. He picks up the
snail and throws it as far as he
can. Three years later there’s a
knock on the door. He opens it
and sees the same snail. The
snail says: ‘What the hell was
that all about?’
India has a population of a
billion people. One billion. That
means even if you’re a one in a
million kind of guy, there are still
a thousand others exactly like
you.
Fact 1 Fact 2
• As a best practice, keep text aligned to top if the box layout is vertical and middle-
aligned if box layout is horizontal
8. Formatting Text Boxes (4/5)
• As a best practice, keep text aligned to top if the box layout is vertical and middle-
aligned if box layout is horizontal
A guy is sitting at home when he hears a knock at the door. He opens the door and
sees a snail on the porch. He picks up the snail and throws it as far as he can.
Three years later there’s a knock on the door. He opens it and sees the same snail.
The snail says: ‘What the hell was that all about?’
India has a population of a billion people. One billion. That means even if you’re a
one in a million kind of guy, there are still a thousand others exactly like you.
Fact 1
Fact 2
9. Formatting Text Boxes (5/5)
A guy is sitting at home when he hears a knock at the door. He opens the door and
sees a snail on the porch. He picks up the snail and throws it as far as he can.
Three years later there’s a knock on the door. He opens it and sees the same snail.
The snail says: ‘What the hell was that all about?’
India has a population of a billion people. One billion. That means even if you’re a
one in a million kind of guy, there are still a thousand others exactly like you.
Fact 1
Fact 2
• As a best practice, keep text aligned to top if the box layout is vertical and middle-
aligned if box layout is horizontal
10. Alignment (1/6)
• To reduce time spent aligning elements, you can use hot
keys
• Click on the ‘Customize Quick Access Toolbar’ – This
button is beside the redo button on the PowerPoint
ribbon (top left of page)
• Click on ‘More Commands’
• Select ‘All Commands’ from the dropdown
• Select ‘Align’ and add it to the Quick Access Toolbar
• Now you can use shortcut, Alt + 4 (or 5, 6 if you have
added other commands to your Quick Access Toolbar)
• To align elements, you can use intuitive shortcuts now:
– Centre Align - Alt + 4 + c
– Middle Align – Alt + 4 + m
– Top Align – Alt + 4 + t
– Horizontal Distribution – Alt + 4 + h
– Vertical Distribution – Alt + 4 + m
• Remember, Alt + 4 + <First alphabet of alignment
/distribution type>
11. Alignment (2/6)
• Always ensure that elements on a page are aligned with respect to each other and to the slide
13. Alignment (4/6)
• To align these boxes with respect to the slide, group them together (Ctrl + g)
• Then align them to the centre of the slide, using shortcut (Alt + 4 + c)
These four boxes have been
centre-aligned wrt to the slide
14. Alignment (5/6)
• Use (Alt + 4 + h) for horizontal distribution
• Use (Alt + 4 + v) for vertical distribution
15. Alignment (6/6)
• Use (Alt + 4 + h) for horizontal distribution
• Use (Alt + 4 + v) for vertical distribution
16. Using Space Efficiently (1/3)
1. A guy shows up late for work. The boss yells, ‘You should’ve been here at 8.30!’ He replies.
‘Why? What happened at 8.30?’
2. India has a population of a billion people. One billion. That means even if you’re a one in a
million kind of guy, there are still a thousand others exactly like you.
3. A guy is sitting at home when he hears a knock at the door. He opens the door and sees a
snail on the porch. He picks up the snail and throws it as far as he can. Three years later
there’s a knock on the door. He opens it and sees the same snail. The snail says: ‘What the
hell was that all about?’
4. Three guys stranded on a desert island find a magic lantern containing a genie, who grants
them each one wish. The first guy wishes he was off the island and back home. The second
guy wishes the same. The third guy says: ‘I’m lonely. I wish my friends were back here.’
5. Two campers are walking through the woods when a huge brown bear suddenly appears in
the clearing about 50 feet in front of them. The bear sees the campers and begins to head
toward them. The first guy drops his backpack, digs out a pair of sneakers, and frantically
begins to put them on. The second guy says, ‘What are you doing? Sneakers won’t help you
outrun that bear.’ ‘I don’t need to outrun the bear,’ the first guy says. ‘I just need to outrun
you.’
6. A guy meets a girl in a bar. She says, ‘This is your lucky night. I’ve got a special game for you.
I’ll do absolutely anything you want for £300 as long as you can say it in three words.’ The
guy replies, ‘Hey, why not?’ He pulls his wallet out of his pocket and lays £300 on the bar,
and says slowly. ‘Paint…my….house.’
17. Using Space Efficiently (2/3)
Use the ruler
at the top to
increase/
decrease text
indentation
Increase/ Decrease paragraph
spacing to accommodate content
18. Using Space Efficiently (3/3)
1. A guy shows up late for work. The boss yells, ‘You should’ve been here at 8.30!’ He replies. ‘Why?
What happened at 8.30?’
2. India has a population of a billion people. One billion. That means even if you’re a one in a million
kind of guy, there are still a thousand others exactly like you.
3. A guy is sitting at home when he hears a knock at the door. He opens the door and sees a snail on
the porch. He picks up the snail and throws it as far as he can. Three years later there’s a knock
on the door. He opens it and sees the same snail. The snail says: ‘What the hell was that all
about?’
4. Three guys stranded on a desert island find a magic lantern containing a genie, who grants them
each one wish. The first guy wishes he was off the island and back home. The second guy wishes
the same. The third guy says: ‘I’m lonely. I wish my friends were back here.’
5. Two campers are walking through the woods when a huge brown bear suddenly appears in the
clearing about 50 feet in front of them. The bear sees the campers and begins to head toward
them. The first guy drops his backpack, digs out a pair of sneakers, and frantically begins to put
them on. The second guy says, ‘What are you doing? Sneakers won’t help you outrun that
bear.’ ‘I don’t need to outrun the bear,’ the first guy says. ‘I just need to outrun you.’
6. A guy meets a girl in a bar. She says, ‘This is your lucky night. I’ve got a special game for you. I’ll
do absolutely anything you want for £300 as long as you can say it in three words.’ The guy
replies, ‘Hey, why not?’ He pulls his wallet out of his pocket and lays £300 on the bar, and says
slowly. ‘Paint…my….house.’
21. Formatting Images (3/3)
• Right-click on image to access
Format Picture
• Click on Size
• Ensure that the options below
are checked:
– Lock Aspect Ratio
– Relative to original picture size
• A best practice would be to
always resize an image by
dragging from a corner
– Alternatively, hold down the
shift key to retain the aspect
ratio
• Cropping of image should be
preferred to changing its aspect
ratio for fitting it within a slide
22. Removing Extra Spaces
Two campers are walking through the woods when a huge brown bear suddenly
appears in the clearing about 50 feet in front of them. The bear sees the campers and
begins to head toward them. The first guy drops his backpack, digs out a pair of
sneakers, and frantically begins to put them on. The second guy says, ‘What are you
doing? Sneakers won’t help you outrun that bear.’ ‘I don’t need to outrun the bear,’ the
first guy says. ‘I just need to outrun you.’
• Press Ctrl + h
• In Find What: press space two
times
• In Replace with: press space
once
• Select Replace All to remove
all double spaces
23. Removing Stray Fonts
• On home page ribbon, click on ‘Replace’ < ‘Replace Fonts’
• In the ‘Replace dropdown’, you can enter a common font like Arial / Calibri or any
other font that you may have encountered and replace it with the default font to
remove all instances of the stray font
24. Some Useful Shortcuts
• Hold down the SHIFT key when:
– drawing a line to get a perfectly straight line
– drawing an oval to get a perfectly round circle
– drawing a rectangle to get a square
– pressing Enter to get a blank line without a bullet
– resizing a graphic (image/ charts) to retain the same proportions in the resized graphic
– pressing F3 to change the case of letters
• Press CTRL +
– T to change the formatting of characters between sentence, lowercase, and uppercase
– Equal Sign to apply subscript formatting
– Plus Sign to apply superscript formatting
– Space Bar to remove subscript and superscript