powerful product launch CV
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This document outlines a product launch plan involving media, clients, and consumers over the course of 3 months. The media launch portion includes airing information about 4 products on 181 radio and TV outlets reaching 5 million viewers, as well as web placements, multimedia releases, and video syndication generating 52 million internet views. A media tour is also planned involving influencer outreach and interviews at a consumer electronics show. For clients, the launch involves thought leadership content, social media engagement, emails, and presentations. The consumer activation aspect consists of a 31 day challenge at a consumer electronics show, paid search, and a sweepstakes promotion across webpages and social media.
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powerful product launch CV
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