The document discusses the curriculum for year 2 students and engaging industry partners. It outlines the level learning outcomes and indicators for analyzing hospitality environments, building stakeholder relationships, understanding stakeholder input, and anticipating guest needs. Potential professional products are suggested for each outcome, such as design challenges, risk dashboards, networking activities, and stakeholder maps. The document proposes procedural approaches for engaging industry partners in the short and long term, including through a flyer and the school's Industry Relations Office. Finally, potential initial partners are identified as the Tourism Collective of Friesland and Westcord Hotels.

1. New curriculum year 2 and
the industry
Gerrit Vriesema

2. Agenda
- Year 2 Level Learning Outcomes (LLO) and accompanying
indicators and (potential) professional products
- Procedural approach industry partners
- Potential partners for feb. ‘20

3. Year 2
Level2
Level Learning Outcome
1.2 Analyses methodically a hospitality
environment and designs well founded specific
interventions that can improve the guests’ and
stakeholders’ perception of value creation, safety
and sustainability
2.2 Builds and maintains professional relationships
with relevant stakeholders in order to achieve
organizational goals
3.2 Understands and evaluates input from
individuals and stakeholders and makes well
founded decisions based on this input at a tactical
level
4.2 Analyses methodically the needs and interests
of guests and stakeholders to be able to anticipate
to these effectively in a hospitality context

4. LLO 1.2
Indicators
- Well-chosen calculation methods
- Make use of Guest Nurturing/Bonding/Loyalty; Customer engagement
- Intelligent intercultural communication
- Appropriate risk-analyses
- Feasibility study
- Design challenge new “product”
- Design challenge “customer loyalty program”
- Risk-performance “dashboard”
(potential) professional products

5. LLO 2.2
Indicators
(potential) professional products
- Proper communication/appropriate use of language
- Networking
- Proof of cultural diplomacy
- Active participation in interest-groups (LinkedIn)
- Organization of seminar/convention
- Contribution to neighbourhood activities

6. LLO 3.2
Indicators
(potential) professional products
- Well-chosen calculation methods
- Proof of corporate governance
- Uses applicable analysis methods
- Feasibility study
- Hots (simulation)
- Design challenge “new concept” focus on feasibility
- Decision tree / decision matrix

7. LLO 4.2
Indicators
(potential) professional products
- Applicable market research method(s)
- Stakeholder engagement
- Effective use of (social) media/channels
- Stakeholder map
- Social media campaign

8. Procedural approach industry partners
Short term
Long(er) term
- Flyer for warm and cold acquisition
- Own network(s)
- Industry Relations Office (IRO) from 1-9-’21

9. Potential partners feb. ‘20
- Via Toerisme Collectief Friesland (TCF)
- Westcord Hotels

10. Questions?
And if no questions, I have one for you……:
“What kind of professional products would you think of?”