Do you want increase your business audience, not just within the USA, UK, Saudi Arabia, Ireland, China, Mexico, Australia and New Zealand? Do you want to be seen as a ‘thought leader’ alongside the movers and shakers in your field? If so, welcome to the world of Podcasting! Tom O\'Neil is an author and professional speaker and inspires audiences looking to improve their business and personal performance through his COMPASS Goal Achievement Programme. As well as this, he has appeared on TVNZ, TV3 and SKY TV as a specialist in personal achievement and career management. Tom is an avid podcaster in relation to goal setting and achievement, and reaches thousands of his subscribers every month throughout Europe, USA, Middle East, Australia and Asia. In this session, Tom will take you through how to get you own Podcast out to an international audience … for no cost… and right now!”

1. The Power
of Podcasting
Tom O’Neil

2. How can you be seen as an expert
and authority in your market?
The Power
of Podcasting

3. The Power
of Podcasting
How can you be seen as an expert
and authority in your market
both in NZ and overseas?

4. The Power
of Podcasting
How can you be seen as an expert
and authority in your market
both in NZ and overseas?

5. Who is this?

6. Who is this?

7. Who is this?

8. Who is this?

9. Who is this?

10. The Power
of Podcasting
Would you like to be ranked alongside
global leaders such as
Steve Jobs, Stephen Covey,
Norman Vincent Peale or Zig Ziglar?

11. The Power
of Podcasting
Would you like to turn
your knowledge and old
articles into quick and
easy online products for
audiences in:
USA UK
Ireland Australia
Saudi Arabia Malaysia
Canada Mexico
New Zealand

12. Welcome to the world
of Podcasting!
Unlocking a new way to
get your message to an
international audience!

13. What is Podcasting?
A podcast (or non-streamed
webcast) is a series of digital media
files (either audio or video) that are
released episodically and often
downloaded through web
syndication.
Wikipedia

14. What is Podcasting?
iTunes
- Introduced by Apple on January 9, 2001
- Version 4.9 of iTunes, released on June 28,
2005, added built-in support for podcasts
- Up to 200M users (Wired Magazine)

15. Who are the audience?
Podcasts communicate to
people who are:
- Driving
- Flying
- Exercising
- Washing dishes
-Mowing their lawns
-Do you listen?

16. Format?
Start – Credibility Build
Middle – Quote and Points
Or
Story and Points
End – Call to attention

17. Typical Podcast
Innovative motivational speaker
and goals coach
tomoneil.com

18. What Exposure Does
Podcasting Bring?

24. How Do I Start?

25. How Do I Start?
What do I need to start?
- iTunes
- Account with a 3rd
Party
(E.g. Podbean.com)
- Speakers
- Real Player Convertor
- Microphone (Headset preferable)
- Audacity audio editing software

26. Podcasting Ideas:
- Old articles
- New ideas
- Ongoing themes
- How regular?
How Do I Start?

27. Photo of my article in MS Word
How Do I Start?

28. Photo of my article in MS Word
With Yellow Highlighting
How Do I Start?

29. Audacity

30. RealPlayer Converter

37. Tom O’Neil
tomoneil.com
How Do I Start?

39. - Message that keeps on
going
- Includes your voice
(personal touch)
- Need a strong call to
action
Further thoughts...

40. What is it you want to get out of
Podcasting?
Set some goals!
- Number of subscribers?
- Countries?
-How often published?
Your Business

41. Thank you
TomONeil.com