The document discusses various uses of business blogging, including crisis management when Southwest's CEO announced continuing their open seating policy after 700 comments; brand imagery when GM's blog responded to a NY Times ban; upcoming plans when Sun's CEO blogged in 10 languages about strategy; awareness and advocacy when renewable energy and green business blogs promoted clean technology and environmental practices; knowledge sharing on a smart energy blog; and new idea generation from a developer contest on Cisco's innovation blog.