Common reasons given as to why policy-makers don’t use dataOther reasons?Examples?Anyone ever asked Minister or Senior people if they use the data/reports and how?
Don’t know the info exists, or what action to takeDon’t understand the information, what it means, why it is importantDon’t care – see the information as irrelevant, not beneficialDon’t agree with the information or think it is misguided or falseIf we want to effectively communicate with policy-makers, we need to STOP and think about these...Question to group – what are the main reasons why? All four?Reasons why people don’t use information are important: don’t know it exists, need to communicate and disseminate betterDon’t agree or care – more difficult...
Perfect world....I want to buy an apple – green apples are cheaper and more nutritious than red, so I buy a green apple
If you want to influence health policy – start with the Ministry of HealthBUTDecisions based on preferences of donors, activities of national boardsWho holds the power in the Ministry?What does this mean? Need to identify supporters, entry points, policy hooks, opportunities
Time to consider question – report back
Exercise just did – example of influence mapping, power mapping, arena of influenceCompare with group resultsIdentified individuals and groups with the power to effect key decisionsPosition and motive of each player and the best channels to communicate with them
Use an annual report and try to find informationWhat was difficult, easy, etc30 minutes for work, 15 for discussion
Communication Workshop: Issues and challenges in decision-making
Issues and challenges in the decision-making process Communication Workshop
Why don’t policy-makers use our data?• Health data is often inaccessible, indigestible and obscure• Unresponsive to the immediate needs of policy- makers• By the time health data is published it is out of date• Information is "lost in translation" because it is not directed to policy-makers in formats they can understand and use• Don’t want to use data/evidence due to political considerations
Understanding the ‘know-do’ gapPeople with the ability and authority to useinformation either:1. Don’t know2. Don’t understand3. Don’t care4. Don’t agree Knowledge Translation Toolkit
What we would like decision-making to look like... Decision madeProblem is Evidence is based onidentified gathered evidence
The realitySource: Knowledge Translation Toolkit
Discussion 5 minutes Who influences your Ministry of Health?Are their messages likely to support or oppose yours?
Influence mapping Primary Secondary Tertiary Govt. departments Associations and lobbies AdvisorsDecision- and General opinion public maker leaders Beliefs Media
The policy pie Good ideas The media Electoral cycle Cultural beliefsAcademic research Policy briefs Other countries Experience Lobbyists Resources Habits and tradition Values
Group work 45 minutes• Information needed to make a decision – Imagine you are the Minister of Health • You are about to attend your next budget meeting and need information about the main health issues/challenges • Use the Report provided to help prepare your meeting notes – Imagine you are an external consultant • Review the quality of the Report provided to help prepare recommendations for improvement