This postmodern brand regurgitates sources from 20th century popular culture for its clothes, advertisements, and shop interiors. It is an Italian brand that presents itself as American with a mix of European pop culture. It uses techniques like irony, intertextuality, and reflexivity while also appealing to consumers through attractive models and promises of sophistication and sex appeal.

1. Postmodern Advert
• This is a postmodern brand
because it regurgitates sources for
its clothes, advertisements and
shop interiors scavenged from
twentieth century popular culture.
It is an Italian brand masquerading
as an American brand, mixed with
a healthy dose of Europop.
• Uses irony
• Reflexivity
• Uses good looking models so like
all fashion brands, Diesel carries
the promise of sophistication and
sex appeal.

2. Postmodern Advert
• Intertextuality
• Reflexivity - gorilla
http://www.youtube.com/watch? surrounded by cadbury‘s
v=SP8E6ouSiC0 traditional colour of
Gorilla Advert For Cadburys light purple, and with
the words "a glass and a
half full” it refers to
itself
• Irony

3. Postmodern TV Programme
• Blurs the lines
between reality and
fiction
• Intertextuality
• Use of multiple
narratives

4. Postmodern TV Programme
• Intertextuality
• Use of multiple
narratives
• Use of irony

5. Postmodern Music
• Intertextuality – song is in
honour of women such as
Josephine Baker, Dorothy
http://www.youtube.com/watch? Dandridge, the Andrews
v=HtXOVKNazYU Sisters, Diana Ross, Donna
Keri Hilson – Pretty Girl Rock Summer, Janet Jackson, and
the girl band TLC. In the
music video, she dresses like
these women too.

6. Postmodern Music
• Irony
• Intertextuality
http://www.youtube.com/watch?
v=9dcVOmEQzKA • Reflexivity
Eminem – Just Lose It

7. Postmodern Film
• Hyper reality (a world
better than the real one)
• Has a very open ended
ending
• Movie explores idea of
stories within stories
• Film experiments with
time bending

8. Postmodern Film
• Hyper reality
• Intertextuality
• Use of multiple
narrative

9. Postmodern Building
• Building is indicative
of Dutch Gothic
architecture of canal
houses that were
once common in the
Netherlands.
Bank of America Centre

10. Postmodern Building
• Building has many references, eg
from the top of the site a keyhole
shaped opening leads to a little-
seen Scala Regia (flight of steps in
Vatican City) with a ramped floor,
gold-leafed terminus and ancient
Egyptian aura which takes visitors
into the heart of the building. The
turret at the top is sometimes
likened to a submarine conning
tower while the glazed two sided
clock is in concept and detail a
direct quotation from the Fascist
era main post office in Naples.
Number 1 poultry