The document discusses the importance of using careful language when addressing sensitive topics. It provides examples of how language can unintentionally create stigma. The Rolling Stone article on a campus rape created unnecessary stigma against the university by failing to fact check. Reingold works to combat stigma through language, such as encouraging help-seeking for veterans' mental health issues by using phrases like "facing challenges" rather than "suffering from PTSD". They also work to reduce stigma around suicide and child neglect through framing available resources positively rather than as admissions of failure. The author emphasizes that language matters and Reingold helps combat stigma through strategic communications.