Branding is defined as creating an emotional connection between a product and customers to generate differentiation among competition and build loyalty. Event planning requires expertise in managing all tasks for a client's event in a creative way. The document provides examples of branding and promotional activities conducted in Indonesia, including roadshows, product launches, and distributor gatherings for brands like Electrolux, Axioo, and Siloam Hospital.

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PORTfolio

2. BRANDing ACTIVity
In 2001 Hislop defined branding as "the process of creating a
relationship or a connection between a company's product
and emotional perception of the customer for the purpose
of generation segregation among competition and building
loyalty among customers." In 2004 and 2008, Kapferer and
Keller respectively defined it as a fulfillment in customer
expectations and consistency in customer satisfaction

3. Building Wrapping Branding
& Column Branding

4. Escalator Branding @ Mal

5. Escalator Branding @ Mal

6. Elevator Branding @ Mal

7. Elevator Branding @ Mal

8. Blower & Lavatory Area Branding @ CF

9. Lavatory Area & Locker Room Branding @ CF

10. Giant Banner Baliho @ La Piazza

11. Basketball Area Branding @ High school

12. Creative Mini Signboard & Announcement
@ High school

13. Bench Ad Branding @ High school

14. Signboard Branding

15. Tin Plate Branding

16. Existing Billboard Makassar
Jl. Urip Sumohardjo - Makassar

17. Existing Billboard Semarang
Jl. Simpang Lima Semarang

18. Existing Billboard Jogjakarta
Jl. Kleringan - Jogjakarta

19. Existing Billboard Bandung
Jl. Tol Pasteur

20. Demand of Event Organizer is increasing due lot of
promotions and advertisement lately. Every planners are
professionals from the corporate sector who go about
arranging, coordinating and organizing things for planning a
particular event, as per the requirement of their clients.
The professional event planners should have a wide
expertise in managing all designated tasks without any
hiccups.
“Planning things in a creative way and then
executing the plans to perfection is the biggest
challenge for any planner.”

21. • E l e c t r o l u x “ W A S H I N G T O N – W a s h i n g M a r a t h o n ”
• D i r e c t s e l l i n g W i n g s F o o d “ K o p i T O P – K o p i n y a
o r a n g T o p ”
• D i r e c t s e l l i n g M e d i k o n “ H e e l S o f t – G o e s t o
M a l ”
• D i r e c t s e l l i n g U n i l e v e r “ D o m e s t o s ” G o e s t o r e s t
a r e a
• C a n v a s s i n g t i s s u e T e s s a
• O p e n B a z z a r M o t t o “ M o t t o E a r t h D a y ” w i t h
M U R I
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YEAR OF 2012 :

22. “Electrolux Washington – Washing Marathon
Living World – Alam Sutera.”

23. “Electrolux Washington – Washing Marathon
Living World – Alam Sutera.”

24. “Electrolux Washington – Washing Marathon
Living World – Alam Sutera.”

25. “Canvassing Tissue Tessa – Roadshow 6 kota,
JKT – BDG – JOG – MKS – SMG - SBY”

26. “Canvassing Tissue Tessa – Roadshow 6 kota,
JKT – BDG – JOG – MKS – SMG - SBY”

27. “Direct Selling Medikon – HEELSOFT,
MKG – MTA – Menara Rajawali – Bidakara”

28. “Direct Selling Medikon – HEELSOFT,
MKG – MTA – Menara Rajawali – Bidakara”

29. “MOTTO Earth Day with MURI –
Lapangan PSPT Tebet”

30. “MOTTO Earth Day with MURI –
Lapangan PSPT Tebet”

31. • G r a n d L a u n c h i n g A x i o o “ I n d o n e s i a B a n g g a ” –
J a k a r t a
• L a u n c h i n g A x i o o “ I n d o n e s i a B a n g g a ” – B a n d u n g
• W o r l d H e a r t D a y w i t h S i l o a m H o s p i t a l “ G e t
C l o s e r t o Y o u r H e a r t ” @ C F D
• L a u n c h i n g S a n i a R o y a l e @ M o d e r n M a r k e t
• P R J A c t i v a t i o n f o r A v e n a & M a d i n a C o o k i n g O i l
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PORTFOLIO :

32. “Axioo Indonesia Bangga Grand Launching.
FX Mall Jakarta”

33. “Axioo Indonesia Bangga Grand Launching.
FX Mall Jakarta”

34. “Axioo Indonesia Bangga Grand Launching.
FX Mall Jakarta”

35. “Axioo Indonesia Bangga Grand Launching.
FX Mall Jakarta”

36. “Axioo Indonesia Bangga Grand Launching.
FX Mall Jakarta”

37. “Axioo Indonesia Bangga Grand Launching.
FX Mall Jakarta”

38. “Axioo Indonesia Bangga Grand Launching.
FX Mall Jakarta”

39. “Axioo Indonesia Bangga Launching Series
BIP Mal - Bandung”

40. “Axioo Indonesia Bangga Launching Series
BIP Mal - Bandung”

41. “Axioo Indonesia Bangga Launching Series
BIP Mal - Bandung”

42. “World Heart Day – Siloam Hospital
Get Closer to Your Heart - CFD”

43. “World Heart Day – Siloam Hospital
Get Closer to Your Heart - CFD”

44. “Direct Selling Ekapharmindo - Kamulvit
Multivitamin, BOBO Fair JHCC ”

45. “Grand Launching Sania Royale Modern
Market, Carrefour – Hypermart – LotteMart – Giant . ”

46. “Direct Selling Avena Cooking Oil,
Office Building Roadshow. ”

47. “Electrolux Distributor Gathering,
Bali, The Stone Hotel Legian, April 13. ”

48. “Electrolux Distributor Gathering,
Bali, The Stone Hotel Legian, April 13. ”

49. “Maxtron Distributor Gathering with
Cherrybelle , Singapore – USS Sept’12. ”

50. EVENT ORGANIZED PORTFOLIO
i n n o p h o e n i x i n n ova t i ve c o m m u n i c a t i o n s