This document is a portfolio for Sarah Kuerschner containing project summaries from 2010-2011. It includes creative direction, lookbooks, campaigns, films, and events for brands like Puma, Lee McQueen, and Le Coq Sportif.

1. Portfolio
Sarah kuerschner
Project management
Brand marketing &
Communication
Mobile 06 10 75 74 76
Email sarah_kuerschner@yahoo.de

2. ‘urban
Mobility’
Lookbook
Creative
Direction by
Hussein
Chalayan
For puma
ss2010

3. Virtual animated
Lookbook
mihara yasuhiro
For puma
aw2010

4. ‘power’
Lookbook
By lee
Mcqueen
For puma
aw2010

5. Lookbook
photographed By
nicolas Hidiroglou
Le coq sportif
aw 2010

6. Campaign
Irina Lazareanu
For Rudolf dassler
ss 2010

7. campaign
PHOTOGRAPHED by
laurence passera
ss2011

8. ‘THE BONES’
ART INSTALLATION
LEE MCQUEEN
FOR PUMA
Global Pr &
retail tour
AW2009

9. ‘raw power’
Filmmaking contest
nick knight, Showstudio &
Mcqueen for puma
Summer 2009
http://showstudio.com/
project/rawpower/

10. Guerilla projection
McQueen for PUMA
Milan fashion week
February 2009

11. ‘La caravane du coq’
Communication &
event campaign
Photographed by Wad
Ss / aw2010
http://apps.facebook.com/
lacaravaneducoq/

12. ‘there is a part of me that is very couture
and a part of me that is very street.’
- lee mcqueen, october 2008
Pr initiative
Crocodile limited edition
Designed By
lee Mcqueen for puma
aw2008

13. ‘jamais sans mon hoodie’
Pr initiative
Estelle rancurel for
Le coq sportif
Ss 2011

14. ‘GHOST‘
A Film by
LEE MCQUEEN &
SAAM FARAMONd
For puma, aw 2010
http://www.alexandermcqueen.com/
int/en/corporate/specialProjects.aspx

15. PRESS PREVIEW
SUPERSTUDIOS MILAN
1st APPAREL COLLECTION
By Alexander mcqueen
For PUMA, aw09

16. Sergio rossi puma
Launch @ colette
january 2009
http://www.facebook.com/
video/video.php?v=221591710485

17. BERLIN FASHION WEEK
IRINA LAZAREANU
For rudolf dassler
Aftershow @ murkudis
july 2009

18. Collectors book launch
@ Colette
Mihara yasuhiro
For puma
november 2008

19. Perso.
‘Thanks for your Attention‘
sarah Kuerschner
May 2011