Xavyance Handfield has created various materials to promote artists and events, including a business plan, press kits, and marketing campaigns. One summary highlights a fictional concert with the Black Eyed Peas at the American Airlines Arena in Miami, noting details about the venue, artist, and plan to air the event on HBO. Another summary outlines Handfield's creation of a mobile marketing campaign to increase revenue for a company called Xklusive DreamTeam through text messages and sweepstakes.

1. Xavyance Handfield’s
Portfolio

2. Created a Business Plan

3. Business Plan cont’d

4. Artist Management
Concert w/ Black
Eyed Peas (fictional)

5. Venue: AA Arena in Miami
The American Airlines Arena is the where the World’s Top performers are showcased when in
Miami
Holds 19,600 seats for Heat Games, and a few hundred less for concerts and events, so the venue
has sufficient seating
The Black Eyed Peas are a chart-topping group that wi% easily se% out the American Airlines
Arena, as they have done in previous years
Miami is a fast paced, booming city that can compares to The Black Eyed Peas fast paced *Boom
Boom Pow music*
There is a diversified culture in Miami and Black Eyed Peas appeals to a diverse audience
Miami is a city that is idea%y located for travel and entertainment especia%y the beaches and
nightlife

6. H.B.O will be airing event
HBO wi% reach a broader domestic audience of 40 mi%ion in the United States alone
The Concert wi% not be censored as much as it would on a primetime station
HBO provides exclusive concerts that The Black Eyed Peas can give portions of their
Pay-Per-View performance to charity
The concert on HBO wi% be an uninterrupted event

7. Created a Mobile
Marketing Campaign

8. The mobile aspect of my business plan is to create a text message concept, whereas people who sign up on our
blog and website wi% receive more information about “Xklusive DreamTeam” offers, promotions, and a
text-to-win sweepstakes for attending my program at a discounted rate. Ultimately, we wouldn’t be sending
out these messages once a day, but only once a month a)er the user signs up on our websites, and also, when
they submit the code for the text-to-win sweepstakes.The benefit to my company *om doing this marketing
and mobile marketing campaign would definitely be to build brand awareness. I figured it would be
important to strategize a direct channel of communication that would continue the relationship with our
customers, in turn making them into a fan. For example, we would be using our blog as a more personal
medium to communicate with our fans, and through our text promotions it wi% keep us relevant to the
people interested in our services, and maintain a much needed connection.The desirable measurable
outcome that Xklusive DreamTeam wants to achieve is an increase in company revenue by 25% due to this
mobile marketing tactics. If we increase our money stream, that wi% be reciprocated in gained customers.

9. My Blog

11. Full Sail University Black
Student Union
July 15, 2010

12. Organized and planned Monthly meetings as VP
Hosted The First Ever Black History Event at School
entitled “The Cotton Club”
spear-headed community service events in Orlando area

13. Worked with a Team
for a non-profit
Organization

14. Bridges of Light
The Bridges Of Light Foundation is a non-profit
organization founded in 2004. It is committed to raising
money and financia%y supporting children who have been
abandoned,
neglected, or abused.
Through our contributions we hope to aid the foundation
and it’s overa% mission of providing a safe haven for
children in need.

15. Our Client Needs
Through our communications, it has been expressed that
your primary need is consistency throughout your
marketing materials. It has also been mentioned that the
website, as we% as its components, are critical in your
company’s overa% identity.

16. Image
Consulting for artist
“XS”

17. BEFORE
A
F
Fu% Sail Student Hisham
T
A. “XS’ hails *om the E
country of Dubai, and is
working towards his goal of R
being an R&B singer.

18. Created a Press Kit
for inspirational R&B
singer Bobbi Ruffin

19. Bobbi’s Bio
www.bobbiruffin.com
Press Kit Project
Bobbi Ruffin is a 23-year-old Inspira-
Xavyance Handfield
tional Soul and R&B singer and song-
writer from Chapel Hill, North Carolina.
Inspirational R&B Artist: Bobbi Ruffin
She has been singing for most of her
life and uses her music as a mission to
7538 SunTree Circle
inspire as well as express herself. She
Orlando, FL 32807
has had the opportunity to sing
numerous places during her undergrad
(336) 786-1908
experience at UNC Chapel Hill, and
other places. She sings few popular
Ivyeleague@gmail.com
covers must a lot of her own music
from her debut album, “Lost in Love.”
BOBBI RUFFIN !"#$%$&'($)'*&+%,-.* 336.786.1908 !!!!"#$%&'(!)*!+,$%&'(- BOBBI RUFFIN !"#$%$&'($)'*&+%,-.* 336.786.1908 !!!!"#$%&'(!)*!+,$%&'(-

20. Bobbi’s Gigs Bobbi’s Press
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%"("$)
Mentions/Features
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#"(*"$) Blog Mention: http://www.mocashent.com/
=.%&#!)$277!>?/?#?!).-$@.+!!AB3'*<0!?.<@017&<.%+3&111111111111
!("(*"$) Blog Mention:
http://www.therundown.tv/new-music/alicia-keys-feat-key
B+<4@1C&D@+4@170(<-01.81E(88.%F:1E(88.%F>1G+<'+3+&1 shia-cole-nobody-else/
!"'!"$#
C.#!D%&#$'$8!)'9:+!E'8#&&#6%33#0!12$&.!)'$23%*' Press: www.pressplayorlando.com
!./01/23
>3F-/!D%7&#*%*(!G'$&8:170&D$%1H+%%>1?.<@017&<.%+3& Music Mention:
1!!"!!"$# http://www.hotnewhiphop.com/en/view-album/176-lost-in
-love
E-33!H'%3!4*%6#$7%&8+!I+3@$<1J&<F>1B%.<+K&1
("!'"!$
Feature:
G3'I'!C.#'&$#:1L<%&3K.>1B%.<+K&1 http://harmonyx.moonfruit.com/#/video/4535275256
+"&(("!$
,-./0123&456278
JK!=#7&+!L$3'*<20!E32$%<'!4/.3/02
M&F$1N.%&:1L<%&3K.>1B%.<+K&1%"+"!$
date location time
BOBBI RUFFIN !"#$%$&'($)'*&+%,-.* 336.786.1908 !!!!"#$%&'(!)*!+,$%&'(- BOBBI RUFFIN IVYELEAGUE@GMAIL.COM 336.786.1908 !!!!!"#$%&'(!)*!+,$%&'(-
.

21. Thank You, for your
Time!