The document provides information for a 30 second advertisement to promote tourism within London. It will be filmed from a point of view perspective, showing sights like Tower Bridge, Buckingham Palace, and various parks. The footage will be set to instrumental music and aired on television and online platforms. The very limited budget of £50 will cover travel, food, and location access costs for the single-person production crew.

1. CreatedbyVeeraSerebrova
V.S Production
TripAdvisor Ad
VeeraSerebrova
3 BedfordAvenue Mob. 074474382722 email. v.s.productions@vsproduct.org
London Tel. 025569485516 web. vsproduct.org
W1 6GQ Fax. 023649885469

2. CreatedbyVeeraSerebrova
Brief
The main goal for myproduct isto promote the tourismwithinLondon.Thiswouldbe done by
filmingfamouslocationsaroundthe central London,sightthatmaybe appropriate tobe seenbythe
touristsandgeneral public,andshowthe general overviewof the placesinCentral London.The
productproductiondoesn’tconsiderinusingavoiceover,asthe productis to show simple overview
of Londonandto encourage the targetaudience toexplore the presentedLocation.Ourtarget
audience ispeople fromage 16 andabove,familieswithchildrenandelderlypeoplefromabroad,
but it’salsoaimedat general publicwhoresidentwithinthe locationandwillingtoexplore theircity
or for a weekendgetaway.
The ideathat is inmindisthat the advertis how a day of a potential tourist,sothe filmingtechnic
will be basedonPOV.Itis plannedthatthe openingsequence will startwiththe underground
tunnel,the camerawill be focusedonthe tunnel andwill show how the trainisarrivingatthe
undergroundplatform, andalsoitwill endinasimilarsetting.In betweenitisplannedtoshow the
placeslike LondonTowerBridge ,BuckinghamPalace,some of the parkswhetheritsHyde Parkor
GreenPark.There won’tbe any diegeticsound,andthe onlysoundwouldbe non-diegetic,thiswill
be an instrumental version of EddyKim’ssong,thisisa happy,inspiringandvibranttone.Atthe end
there will be acompanyname and a promotional line saying‘ExploreyourLondon.The whole
productwill be facedpacedto some extendtospeedupthe footage andplace neededfootagein
the 30 secondstimeframe asitwill be promotedonTV.The additional platformsthatisconsidered
to use will be YouTube,web-player;itmayalsoexpandformyadvertto be screenedon
broadcastingchannel like ITV channel.The promotionwill include YouTube,Facebook,Twitterand
othersocial networksthatwouldbe appropriate forapromotionof such product.Thisway itwill be
mostlikelythatthe neededinterpretationof myproductwill be consumedbythe targetaudience.
The budgetthat will be usedforproductionisreallystrict,asthe producerusesownfinancesto
make the productionof the product possible,the budgetwill be roughlyaround£50, inthissumwill
be includedtravellingmoney,lunchmoneyandaccessto the potential settingLocation(e.g.London
Eye)
Meeting1 – Initial ideasare made intoabrief anda readthroughfor possible mistakesthathave tobe
updated.
12/03/2015

3. CreatedbyVeeraSerebrova
Namesand Contacts
Name Mobile Number Email Address
VeeraSerebrova 077438279005 Veeras1997@gmail.com
Job Roles
Job Role PersonResponsible forthe
Task
ProductionSchedule VeeraSerebrova
Brief VeeraSerebrova
ShotList VeeraSerebrova
Equipment VeeraSerebrova
Location VeeraSerebrova
Location VeeraSerebrova
NamesandContacts VeeraSerebrova
RiskAssessment VeeraSerebrova
Costs VeeraSerebrova
Contingencyplans VeeraSerebrova
Copyright VS Production 12/03/15
Budget/Cost
 TravellingCost- £10
 FoodCost - £10
 Admissionstosettinglocationif needed - £30
 OtherCost – n/a
= £50
Made by VeeraSerebrovaon13/03/15

4. CreatedbyVeeraSerebrova
Location
The followinglocationsare the settinglocationsthatare potentiallywillbe filmedandincludedin
the productscontent.
LondonEye OxfordStreet
Towerof London LondonBridge
BuckinghamPalace Underground
Shot List

5. CreatedbyVeeraSerebrova
ShotNo Location ShotType CameraMovement ShotDescription
1 Underground Close Up Steady Close-uponatunnel
2 OxfordStation VWS 90 degree pan Pan fromthe undergroundstationexittothe
street
3 Buckingham
Palace
VWS steady Overview of alocation
4 Towerof London VWS Steady Overview of alocation
5 Londonbridge VWS Steady Overview of alocation
6 Buckingham
Palace road
VWS Steady Overview of alocation
7 Buckingham
Palace road
furtherdown
VWS Steady Overview of alocation,showsmovement
8 LondonEye EWS Steady Overview of alocation
9 ChinaTown POV Follow Walkthrough the streetcrowd
10 LondonBus POV Steady Filmwhile goingthroughthe streetsonthe
bus
11 Marble Arch
Traffic
POV Steady Showingflow of cars
12 Underground POV Steady Showingtraincomingtothe platform
Made on 16/03/2015
Risk Assessment
Hazard Persons who
may be harmed
Property which
may be damaged
Risk Controls already in
place
How serious is
the risk
Further action atthe
time on an
emergency
 Hot
weather
that may
causesun
burns or
heatstroke
 Rain
 Transport
 Crew
 Crew
and
people
around
 Crew
 n/a
 camera
 camera
 Crew members
should always
wear sunscreen,
cover their head
and be hydrated
at all times
 Crew members
should havean
umbrella in case
of rain
 Crew members
should be aware
of their
surroundings atall
times and assure
that the space
around them is
clear from
passers.Watch
out for any
transport.
 Really
serious
 Neutral
 Serious
 Have a burn
release
cream for
the burns
and in case
of a
heatstroke
providefirst
aid
procedure
and call
ambulance
for further
help
 Firstaid kit
in caseof
minor
injuries,if
more
serious
injuries take
placecall
the
ambulance

6. CreatedbyVeeraSerebrova