My portfolio updated with selected works at 2012

1. Michele Boccamazzo
Portfolio 2005‐2012

2. Bio
 0 years old
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 orn and raised in Isernia
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 years in Florence [University]
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 years in Milan [Master degree and start working]
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 ince October 2008 lives and work in the beautiful Amsterdam
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3. Year: 2012
Agency: NIMAI
Client: Bologna Welcome
Challenge:
People don't stay in Bologna. A high percentage of people just travel through it to
reach other destinations like Tuscany, Rimini, Milan, etc..
BW wants people to know that there is a lot to do and see in the city.
Solution: Social media holiday
Bologna is a great destination, full of history, art and great food. We want visitors to
share their experiences.
People can pay their holiday by posting their stories on social networks.
A mobile app will have all the information about the city, link all the user accounts and
allow the access to all the wi‐fi spots in the city.

4. Year: 2011
Agency: Hibo
Client: Kaspersky
Challenge: Kaspersky is a worldwide known antivirus software house. In 2011
Kaspersky started sponsoring for the first time the Ferrari F1 team and they wanted to
communicate it through social media.
Solution: The Insider
On Kaspersky Facebook page users can sneak in the Ferrari F1 backstage. Weekly
stories show how Grand Prix looks like from the boxes point of view.
At the end of the season, 2 users from the Facebook fans are selected to become
Insiders and tell the Monaco GP event.

5. Year: 2011
Agency: Swordfish Media
Client: 123People
Challenge: 123people is a free people search engine that enables users to control
their online reputation and manage their digital footprint.
All the editorial activity of 123people is based on make people aware of responsible
sharing an internet.
Most of the people are scared by these kind of tools because they feel them like
dangerous for their privacy.
Solution: Voices ‐ Listening to the people speak
We went on the streets of Amsterdam asking people their thoughts about internet
and privacy. The video was used in occasion of the Privacy day.
http://youtu.be/3IGmyWms498

6. Year: 2010/11
Agency: Hibo
Client: Fonzies [Kraft food]
Challenge: Fonzies is a chips brand very popular in Italy. Through the years they have
made many tv commercial becoming part of the Italian pop culture. In 2010 they
decided to try a cross media campaign and open a conversation with their customers.
Solution: YouParty by Fonzies
Give us your idea for your perfect party and invite your friends over. Everything else is
brought by Fonzies! Music, lights, DJ, video maker and, of course, chips!
One year afterwards, we launched a new campaign asking users to re‐visit Fonzies’
claim: ‘If you don’t lick your fingers, you are not enjoying it fully’.
What is your ‘If you don’t…you are not enjoying it fully’?

7. Year: 2009
Agency: Swordfish Media
Client: Deep Skincare
Challenge: Deep Skincare is a Dutch body‐care brand whose philosophy is discovering
the inner beauty in taking time for yourself.
Deep Skincare was a brand new product so we needed to spread their philosophy and
values in order to build a strong identity.
Solution: Free Positive Thoughts
We placed over 1000 unbranded flyers on the streets of Amsterdam with Positive
Thoughts on it. People could take one, and discover on the backside the url of the
website.
The same positive messages and quotes were shared on Twitter and Tumblr Deep
Skincare channels.

8. >michele.boccamazzo@gmail.com
> about.me/micboc
> micboc.com
> linkedin.com/in/michele.boccamazzo