The document analyzes BIMTECH's current and future segmentation, targeting, positioning, and marketing mix. Currently, BIMTECH targets students aged 20-27 across India from middle to upper classes with its PGDM and PhD programs. It positions itself on good placements, high returns, and a top 25 ranking. Its marketing mix includes education, placements, accommodations, and a price of 16 lacs. In the future, it aims to target students aged 17+ across India from lower-middle to upper classes with undergraduate, postgraduate, and distance learning programs priced from 4-16 lacs and marketed online and through promotions.

1. ANALYSIS
OF
BIMTECH
PRESENTED BY-
SHIVAM SHARMA

2. PORTER’S 5 FACTOR MODEL
OF
MARKET PROFITABILITY

4. CURRENT SEGMENTATION, TARGETING
AND POSITIONING
SEGMENTATION
 Students in the age group of 20-27.
 Students all over India
 Middle and upper class
TARGETING
 Niche market
POSITIONING
 Good placements
 Best return on investment
 Top 25 B schools in India

5. CURRENT MARKETING MIX
PRODUCT
 Education (PGDM & PHD)
 Campus placement
 Educational training
 Accommodations
PRICE
 16 lacs
PLACE
 No intermediary
PROMOTION
 Social media
 Billboards
 Scholarship offers

6. FUTURE SEGMENTATION, TARGETING
AND POSITIONING
SEGMENTATION
 Students above the age of 17.
 Students all over India, programme offered right after high school.
 Lower Middle to upper class
TARGETING
 Undifferentiated product
POSITIONING
 extraordinary placements
 Best return on investment
 Top 10 B schools in India

7. FUTURE MARKETING MIX
PRODUCT
 Distance learning programmes
 Under Grad courses
 Post grad courses
PRICE
 4-16 lacs
PLACE
 Online
 Pan India
 Residential programmes
PROMOTION
 Social media
 Billboards
 Scholarship offers