This document discusses populators and converters in Hybris. It defines populators as copying data from a source business object to a facade data object (POJO), while converters create new data objects and call populators to populate them. It recommends using Spring configuration to call populators from converters rather than directly in code. The approach is to encapsulate conversions in populators and make data private with getters/setters. An example flow shows how a populator populates a description field to be viewed in the frontend. Configurable populators can invoke specific populators based on data options for performance.