This document outlines a proposed solution called Popping.co.za that aims to address challenges small businesses and event organizers face in finding and managing pop-up market opportunities. The platform would allow market managers to list and accept vendor bookings online, customers to purchase tickets, and vendors to create virtual storefronts. The founders have validated the concept through hosted markets and signed leases with shopping centers. They are seeking $120,000 in pre-seed funding to further develop the booking platform and virtual market features, expand to new locations, and grow their customer base.

1. Popping.co.za
The pop-up markets platform
for small businesses

2. • There is no Central portal for SME’s to find new pop-up markets to
sell their products. It’s difficult to find pop-up Markets Online.
• Market Hosts find it hard to manage vendor Bookings for curation,
cannot properly advertise their markets and sell tickets online due
to high fees. They do everything manually.
• Shopping Centre's cannot host markets due to the leasing
documentations & Admin needed for each vendor
• Customers cannot find vendor products after markets
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3. Solution
A web platform where
Market Managers can
manage market bookings
Where Small Businesses
can find and book stalls in
markets
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Where Customers can buy
market tickets or vendor
products in virtual markets

4. Back-End
Booking payment Portal
Front-End
Event Ticket Sales Portal
One-Page
Virtual Market Portals
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5. Market Validation
spacematch.com has
126 temporary
property Listings in
Shopping Centres
The eCommerce net sales
of the top 100 South
African online stores
accounted for about
US$909 Million in 2020
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6. Market Size
In the US, Pop-ups are estimated to be a $50
billion industry by research firm RetailNext
South Africa has 1 985 shopping Centres. Nigeria is
the second biggest with 200 Shopping Centre. South
Africa has the 6th highest number of Shopping
Centres in the world, behind United States, Canada,
Autralia, France, and China
The total Pop-up Market industry size is undocumented. The
total SMME (micro business) Addressable size is 2,36 Million. An
entire sector that does not qualify to own a shop in a Shopping
Centre.
2,3M SMME
in SA. 200
Markets Hosted
1 985 Shopping
Centre in SA.
No.6 in World
$50 Billion – US market Size.
Africa is undocumented
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7. High Service
Competition
Low Service
Low Price
High Price
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8. Business Model
10%
20%
10%
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9. Revenue
Signed Leases
$11 812, from stall bookings in
9 months
We have a signed Lease with
Bryanston Centre, Hatfield Plaza,
Balfour Mall, Kyalami Corner Mall
Founder’s Capital
$18 000 from founder’s
capital
Our Traction
910 Businesses
Signed up
7 Markets hosted
in 2021/2022
47 Market Hosts
Signed up
603 Stall Bookings
to date
Group Lease
Market Locations
We have signed an agreement to host our
first Market with ReDefine for a group lease
agreement for venues
We have signed an agreement to hosts
markets at the biggest Botanical Garden
in Gauteng
Expansion Plans
We have signed a lease to host a
Social Market in Pretoria, the Capital
of South Africa.
Partnerships
We are negotiating a Yoco Reseller
agreement for our vendors. And in
discussion to host a co-branded Market.
Programs
Accepted in Founders Institute
accelerator for SA Founders
2 third party market
Listed (60 Bookings)
1480 Customers
Subscribed

10. We have partnered with the Cresta Shopping Centre to host a
2 Day weekend market at the 3rd Floor Rooftop Parking lot.
Pop-up Market Statistics :-
• Stall Holders: 66 Vendors
• Headcount: 5780 customers
• Stallholder Sales: $238 Avg
• Overall Sales Value: $14 384
MVP Markets
Rooftop Parking Location
Cresta Rooftop Market
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11. Mandla Sibanda - CTO
Senior Software Engineer for
Ozow. Former Lead
Developer at AFI, Built the
House of Nala eCommerce
Website. Revamped the
Company Website to AWS.
The Team
Terrence H - CMO
Former co-founder and
CMO of Picadoo,
(eCommerce Marketplace
for Natural Hair products)
which launched at DEMO
Africa in 2017.
John Mangunza – H o Sales
Sales manager for
Community Hours, 4 years
experience working with
B2B NGO’s & businesses
online.
Sihlesenkosi Majola - CEO
Mobile Product Manager
@ Walmart. Co-founder of
Wezart.co.za which was
acquired by AFI in 2019.
Co-founder of Picadoo
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12. Road Map
Host Markets
(MVP)
Sign 3 Major
Shopping Center
Host 4 Markets
per Month
Phase 1
Landlord & Vendor
Acquisition
Phase 2
Customer Acquisition
20 000 customer
Newsletter Sign up
Recruit 3rd party
Market Managers
Phase 3
Host Acquisition
WE ARE HERE
Phase 4 – July 2022
Add ticket sales for Markets
Phase 5 – November 2022
Launch Virtual Market (eMarket)
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13. The Deal
We are looking $120 000 in Pre-Seed Funding in Equity
or investment Opportunity (SAFE or convertible note) for
a 12 months runway
40% - Operational Costs for Business
15% - Customer Acquisition
10% - Development of Booking platform
05% - Development of Virtual Market Platform
30% - Team Recruitment for key operational positions
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14. Contact Us
069-124-5315
sihlesenkosi@popping.co.z
a
www.popping.co.za
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