This document provides an overview of production and operations management. It defines production as the process of transforming inputs into outputs through a set of controlled activities. Operations management is responsible for planning, coordinating, and controlling resources to produce goods and services. The key activities in the production cycle are product design, planning and scheduling, production operations, and cost accounting. The production cycle involves information flowing from one activity to the next. Facility layout planning is important for arranging resources in a way that ensures smooth material flow and maximizes productivity. The main types of layouts discussed are process, product, fixed position, cellular manufacturing, and hybrid layouts.
[WSO2 API Day Chicago 2019] Pace Layering to Prioritize Business Initiatives ...WSO2
Pace Layering is an essential Gartner framework that helps prioritize business initiatives for digital transformation.
From a technical standpoint, Mashable Application Service or Cell Architectures are the new standards for flexibility.
Quinnox brings a unique perspective that combines the benefits of Pace layering and our proprietary methods to deliver predictable pathways for Cell-based architecture that enable faster digital transformations.
Join us at a city near you to learn how to achieve API-driven integration agility - https://wso2.com/integration-summits-2019/
API Fortress - Evolving from API Testing to API MonitoringPatrick Poulin
In today's Agile and API focus, companies are focused on building out an automated testing process, but are leaving their monitoring behind. Leveraging your existing automation, you can evolve your API monitoring beyond simple ping tests, and measure true functional uptime.
Case Study: University of Chicago Achieves High Availability through a Centr...CA Technologies
Learn how the IT operations team at University of Chicago built a centralized and service centric approach to IT infrastructure monitoring. The University of Chicago is using CA Unified Infrastructure Management (CA UIM) to implement a central, integrated approach for monitoring IT systems, applications, networks, VoIP phones, data center infrastructure and business services. Be it PBX phones or data center water chillers, they are monitoring it all centrally. As breaking down organizational silos is critical to success in this approach, learn insights and tips on how to overcome this barrier. In additional, we will talk about the experience of moving to CA UIM from CA eHealth.
For more information, please visit http://cainc.to/Nv2VOe
IATA Open Air: How API Standardization Enables Innovation in the Airline Indu...SmartBear
The necessity of surviving during the economic upheaval of a global pandemic is fueling innovation in the airline industry. A new age of aviation is being built on digital technology and APIs to improve data sharing, reduce costs, and optimize revenue for carriers.
API standards are the key to the success of any digital initiative, enabling interoperability between independent parties. The International Air Transport Association (IATA), the industry trade association responsible for developing the global standards for airlines, are utilizing SwaggerHub, the API design and documentation platform, to help bring these best practices to life.
In this webinar session, we explore:
How IATA’s Open Air initiative allows the industry to open up its digital capabilities for innovation
Open Air standard as the common technical approach to describing API definitions
Best practices for scaling API design and standardization across the industry
A live API design demonstration with SwaggerHub and IATA
[WSO2 API Day Chicago 2019] Pace Layering to Prioritize Business Initiatives ...WSO2
Pace Layering is an essential Gartner framework that helps prioritize business initiatives for digital transformation.
From a technical standpoint, Mashable Application Service or Cell Architectures are the new standards for flexibility.
Quinnox brings a unique perspective that combines the benefits of Pace layering and our proprietary methods to deliver predictable pathways for Cell-based architecture that enable faster digital transformations.
Join us at a city near you to learn how to achieve API-driven integration agility - https://wso2.com/integration-summits-2019/
API Fortress - Evolving from API Testing to API MonitoringPatrick Poulin
In today's Agile and API focus, companies are focused on building out an automated testing process, but are leaving their monitoring behind. Leveraging your existing automation, you can evolve your API monitoring beyond simple ping tests, and measure true functional uptime.
Case Study: University of Chicago Achieves High Availability through a Centr...CA Technologies
Learn how the IT operations team at University of Chicago built a centralized and service centric approach to IT infrastructure monitoring. The University of Chicago is using CA Unified Infrastructure Management (CA UIM) to implement a central, integrated approach for monitoring IT systems, applications, networks, VoIP phones, data center infrastructure and business services. Be it PBX phones or data center water chillers, they are monitoring it all centrally. As breaking down organizational silos is critical to success in this approach, learn insights and tips on how to overcome this barrier. In additional, we will talk about the experience of moving to CA UIM from CA eHealth.
For more information, please visit http://cainc.to/Nv2VOe
IATA Open Air: How API Standardization Enables Innovation in the Airline Indu...SmartBear
The necessity of surviving during the economic upheaval of a global pandemic is fueling innovation in the airline industry. A new age of aviation is being built on digital technology and APIs to improve data sharing, reduce costs, and optimize revenue for carriers.
API standards are the key to the success of any digital initiative, enabling interoperability between independent parties. The International Air Transport Association (IATA), the industry trade association responsible for developing the global standards for airlines, are utilizing SwaggerHub, the API design and documentation platform, to help bring these best practices to life.
In this webinar session, we explore:
How IATA’s Open Air initiative allows the industry to open up its digital capabilities for innovation
Open Air standard as the common technical approach to describing API definitions
Best practices for scaling API design and standardization across the industry
A live API design demonstration with SwaggerHub and IATA
Keys to continuous testing for faster delivery euro star webinar TEST Huddle
Your business needs to deliver faster. To accommodate, Development needs to introduce fewer changes but in a much more frequent cadence. This creates a challenge for test teams to keep up with the rapid pace of change without compromising on quality. Automation is paramount to the success or failure of Continuous Delivery, and Continuous Testing enables early and frequent quality feedback throughout the CI/CD pipeline.
In this webinar, Eran & Ayal will explore how to implement Continuous Testing to ensure high quality releases in a Continuous Delivery environment; including what to test and when to automate new functionality in order to optimize your efforts.
[WSO2 API Day Chicago 2019] Sustainable Competitive Advantage WSO2
Sustainable competitive advantage, while once a necessary part of any strategy, is now increasingly obsolete for most firms. The new path to winning means capturing opportunities quickly and exploiting them decisively. It's all about learning to thrive in a transient advantage economy. Transient advantage is the central thesis of Rita McGrath's recent book on competitive advantage. These principles are especially relevant for agile companies that pursue digital-first business models. Quinnox has adopted this philosophy for its clients and its own business where we believe enterprise integration driven by API's is the bridge to digital transformation, speed to market, and frequency to market.
Accelerating Your Mastery of APM Through Skills Self-Analysis - AppSphere16AppDynamics
The problem that an organization wants to solve with application performance management (APM) is spread across many divisions. Developers are needed to investigate issues hidden deep in the code. QA has to uncover performance-related issues. And operations has to deal with the day-to-day triage of production issues.
To be successful with APM and deliver on its core capabilities—including rapid deployments, solution sizing, application audit, triage, and assessments—engineers and managers need to build critical skills. In this presentation, we will explore ways to grow from a cost center to a profit center by delivering value-added services like capacity planning, 100% uptime, and rapid deployments.
Key takeaways:
o Understand APM maturity model, skill matrix, and concepts of APM as collaboration application
o Changing the perception of APM as a cost center to a profit center by delivering value-added services
o Matching these critical skills to AppDynamics features
For more information go to: www.appdynamics.com
DevOps for Mobile: Delivering a 5-Star App Experience to Your Mobile UsersCA Technologies
In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. We have one chance to provide a great user experience and deliver value. How can we ensure a great mobile app experience that elevates our offering above the thousands of other choices our customers have?
Discover how DevOps for Mobile from CA Technologies provides your business analysts, developers, IT operations and support teams with accelerated speed-to-market, complete visibility and the insights needed to achieve user loyalty and maximize potential value to customers.
For more information on DevOps solutions from CA Technologies, please visit: http://bit.ly/1wbjjqX
Adopting a Design-First Approach to API Development with SwaggerHubSmartBear
In this webinar session, we discussed why many software development teams are looking at taking a design-first approach to their API development. We highlight benefits like early collaboration and treating APIs as products.
Presentation used for IBM Systems Magazine Webcast: Mobile DevOps: Test and Deploy on August 7, 2014
To see the recorded webcast - http://www-01.ibm.com/software/os/systemz/webcast/devops/series/
Enterprise QA and Application Testing ServicesHemang Rindani
Cygnet’s innovation and insight-driven software testing services have paved way for numerous path-breaking software applications. Our meticulous approach towards application testing eliminates pesky bugs, reduces the time-to-market while optimizing the total-cost-of-ownership.
Presentation discussing best practices for automated UI testing in uncontrollably improving environment. It was given in Moscow in 2017 by Denis Markovtsev.
MuleSoft's Approach to Driving Customer Outcomes MuleSoft
From our experience in working with over 1,000 customers, we’ve codified an approach that will help you to avoid common IT failures. Join this session to learn about the three critical pillars (business outcomes, org enablement, technology) needed to achieve your outcomes and how to get started.
This presentation provides an overview of the SpiraTest requirements, test case, and defect tracking system from Inflectra. Learn how to use SpiraTest to manage your tests, requirements, defects, bugs, and issues in one integrated system with end to end traceability .
Cloud Foundry Summit 2014: Introducing Cloud Foundry Integration for Eclipsedmbtr3
From the June 2014 Cloud Foundry Summit:
Title: BUSINESS TRACK: INTRODUCING CLOUD FOUNDRY INTEGRATION FOR ECLIPSE
Speaker: Adam Gunther
Abstract: Are you a developer who uses Eclipse? Do you want to get involved in a project with the goal to provide a first-class Cloud Foundry development environment for Eclipse? If so, then come learn about the Cloud Foundry Integration for Eclipse project. The Cloud Foundry eclipse plug-in allows developers to perform such tasks as deploy applications to Cloud Foundry and view and manage deployed applications and services. Come learn more about the current tools and community, what is planned for the future, and ways you can contribute.
From Manual To Automated Software Testing - A Webinar PresentationInflectra
This is a presentation linked to a live webinar called: From Manual to Automated Software Testing. This is the 1st webinar in Inflectra's 7- part live webinar series called: Test Automation, Demystified.
From Manual to Automated Testing is an introductory webinar that discusses the major aspects of UI test automation. It defines the “what, why, and when” of UI test automation and outlines the key differences between manual testing and test automation.
The webinar is presented by Denis Markovtsev - a senior software engineer and automation architect at Inflectra.
Enterprises with complex, large-scale environments manage hundreds of Application Performance Management agents in highly dynamic environments and are great candidates for the advantages offered by automation. CA APM Command Center features new APIs that can be easily integrated with scripts to connect with deployment tools such as Chef, Puppet and CA's own Release Automation. Learn how to harness these API's to simplify the management of APM agents.
Transform Software Testing and Quality with the Neotys-Inflectra PlatformInflectra
On July 17, 2019 Inflectra and Neotys hosted a joint webinar called: Transform Software Testing & Quality with the Neotys-Inflectra Platform. The webinar demonstrated the powerful capabilities of this combined QA and performance testing platform vis-a-vis legacy tools.
The is the presentation used in this webinar.
Getting More Out of the Node.js, PHP, and Python Agents - AppSphere16AppDynamics
Hear from our product management and engineering teams about three topics that will help you unlock more value from our dynamic languages agents:
• Diagnosing a slow business transaction in Node.js
• Using the agent APIs to create custom transactions and exit calls
• Getting the Java proxy out of your Docker containers and connecting multiple agents to one proxy
For more information, go to: www.appdynamics.com
Agile-plus-DevOps Testing for Packaged ApplicationsWorksoft
Guest presenter Forrester VP and Principal Analyst Diego Lo Giudice joined Worksoft Agile expert Chris Kraus for an exploration of the state of adoption of Agile, DevOps and test automation in the enterprise packaged application space. Learn why it is important to include testing of packaged apps and mainframe as part of an Agile-plus-DevOps strategy and how the adoption of Agile and DevOps varies for packaged vs. custom-built applications. View the recorded event at: https://www.worksoft.com/downloads/worksoft-forrester-webinar-agile-plus-devops-testing-for-packaged-applications.
Use Case for Life Sciences: FCPA Compliance AppAppian
How can we overcome legacy technology that no longer meets our needs? View this presentation to see how one Appian customer implemented a Foreign Corrupt Practices Act (FCPA) enterprise application.
Lear more about the Appian use cases for life sciences and pharmaceuticals, here: http://ap.pn/2mUsStV
In this presentation, we will discuss production planning system, factors determining production control procedure, role of production planning and control in operations management, scope of production planning and control, its phases and principles. We will also talk about framework for strategy formulations and task control, PPC limitations, effectiveness, PPC in different systems, requirement of an effective PPC in a system and make or buy analysis.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Keys to continuous testing for faster delivery euro star webinar TEST Huddle
Your business needs to deliver faster. To accommodate, Development needs to introduce fewer changes but in a much more frequent cadence. This creates a challenge for test teams to keep up with the rapid pace of change without compromising on quality. Automation is paramount to the success or failure of Continuous Delivery, and Continuous Testing enables early and frequent quality feedback throughout the CI/CD pipeline.
In this webinar, Eran & Ayal will explore how to implement Continuous Testing to ensure high quality releases in a Continuous Delivery environment; including what to test and when to automate new functionality in order to optimize your efforts.
[WSO2 API Day Chicago 2019] Sustainable Competitive Advantage WSO2
Sustainable competitive advantage, while once a necessary part of any strategy, is now increasingly obsolete for most firms. The new path to winning means capturing opportunities quickly and exploiting them decisively. It's all about learning to thrive in a transient advantage economy. Transient advantage is the central thesis of Rita McGrath's recent book on competitive advantage. These principles are especially relevant for agile companies that pursue digital-first business models. Quinnox has adopted this philosophy for its clients and its own business where we believe enterprise integration driven by API's is the bridge to digital transformation, speed to market, and frequency to market.
Accelerating Your Mastery of APM Through Skills Self-Analysis - AppSphere16AppDynamics
The problem that an organization wants to solve with application performance management (APM) is spread across many divisions. Developers are needed to investigate issues hidden deep in the code. QA has to uncover performance-related issues. And operations has to deal with the day-to-day triage of production issues.
To be successful with APM and deliver on its core capabilities—including rapid deployments, solution sizing, application audit, triage, and assessments—engineers and managers need to build critical skills. In this presentation, we will explore ways to grow from a cost center to a profit center by delivering value-added services like capacity planning, 100% uptime, and rapid deployments.
Key takeaways:
o Understand APM maturity model, skill matrix, and concepts of APM as collaboration application
o Changing the perception of APM as a cost center to a profit center by delivering value-added services
o Matching these critical skills to AppDynamics features
For more information go to: www.appdynamics.com
DevOps for Mobile: Delivering a 5-Star App Experience to Your Mobile UsersCA Technologies
In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. We have one chance to provide a great user experience and deliver value. How can we ensure a great mobile app experience that elevates our offering above the thousands of other choices our customers have?
Discover how DevOps for Mobile from CA Technologies provides your business analysts, developers, IT operations and support teams with accelerated speed-to-market, complete visibility and the insights needed to achieve user loyalty and maximize potential value to customers.
For more information on DevOps solutions from CA Technologies, please visit: http://bit.ly/1wbjjqX
Adopting a Design-First Approach to API Development with SwaggerHubSmartBear
In this webinar session, we discussed why many software development teams are looking at taking a design-first approach to their API development. We highlight benefits like early collaboration and treating APIs as products.
Presentation used for IBM Systems Magazine Webcast: Mobile DevOps: Test and Deploy on August 7, 2014
To see the recorded webcast - http://www-01.ibm.com/software/os/systemz/webcast/devops/series/
Enterprise QA and Application Testing ServicesHemang Rindani
Cygnet’s innovation and insight-driven software testing services have paved way for numerous path-breaking software applications. Our meticulous approach towards application testing eliminates pesky bugs, reduces the time-to-market while optimizing the total-cost-of-ownership.
Presentation discussing best practices for automated UI testing in uncontrollably improving environment. It was given in Moscow in 2017 by Denis Markovtsev.
MuleSoft's Approach to Driving Customer Outcomes MuleSoft
From our experience in working with over 1,000 customers, we’ve codified an approach that will help you to avoid common IT failures. Join this session to learn about the three critical pillars (business outcomes, org enablement, technology) needed to achieve your outcomes and how to get started.
This presentation provides an overview of the SpiraTest requirements, test case, and defect tracking system from Inflectra. Learn how to use SpiraTest to manage your tests, requirements, defects, bugs, and issues in one integrated system with end to end traceability .
Cloud Foundry Summit 2014: Introducing Cloud Foundry Integration for Eclipsedmbtr3
From the June 2014 Cloud Foundry Summit:
Title: BUSINESS TRACK: INTRODUCING CLOUD FOUNDRY INTEGRATION FOR ECLIPSE
Speaker: Adam Gunther
Abstract: Are you a developer who uses Eclipse? Do you want to get involved in a project with the goal to provide a first-class Cloud Foundry development environment for Eclipse? If so, then come learn about the Cloud Foundry Integration for Eclipse project. The Cloud Foundry eclipse plug-in allows developers to perform such tasks as deploy applications to Cloud Foundry and view and manage deployed applications and services. Come learn more about the current tools and community, what is planned for the future, and ways you can contribute.
From Manual To Automated Software Testing - A Webinar PresentationInflectra
This is a presentation linked to a live webinar called: From Manual to Automated Software Testing. This is the 1st webinar in Inflectra's 7- part live webinar series called: Test Automation, Demystified.
From Manual to Automated Testing is an introductory webinar that discusses the major aspects of UI test automation. It defines the “what, why, and when” of UI test automation and outlines the key differences between manual testing and test automation.
The webinar is presented by Denis Markovtsev - a senior software engineer and automation architect at Inflectra.
Enterprises with complex, large-scale environments manage hundreds of Application Performance Management agents in highly dynamic environments and are great candidates for the advantages offered by automation. CA APM Command Center features new APIs that can be easily integrated with scripts to connect with deployment tools such as Chef, Puppet and CA's own Release Automation. Learn how to harness these API's to simplify the management of APM agents.
Transform Software Testing and Quality with the Neotys-Inflectra PlatformInflectra
On July 17, 2019 Inflectra and Neotys hosted a joint webinar called: Transform Software Testing & Quality with the Neotys-Inflectra Platform. The webinar demonstrated the powerful capabilities of this combined QA and performance testing platform vis-a-vis legacy tools.
The is the presentation used in this webinar.
Getting More Out of the Node.js, PHP, and Python Agents - AppSphere16AppDynamics
Hear from our product management and engineering teams about three topics that will help you unlock more value from our dynamic languages agents:
• Diagnosing a slow business transaction in Node.js
• Using the agent APIs to create custom transactions and exit calls
• Getting the Java proxy out of your Docker containers and connecting multiple agents to one proxy
For more information, go to: www.appdynamics.com
Agile-plus-DevOps Testing for Packaged ApplicationsWorksoft
Guest presenter Forrester VP and Principal Analyst Diego Lo Giudice joined Worksoft Agile expert Chris Kraus for an exploration of the state of adoption of Agile, DevOps and test automation in the enterprise packaged application space. Learn why it is important to include testing of packaged apps and mainframe as part of an Agile-plus-DevOps strategy and how the adoption of Agile and DevOps varies for packaged vs. custom-built applications. View the recorded event at: https://www.worksoft.com/downloads/worksoft-forrester-webinar-agile-plus-devops-testing-for-packaged-applications.
Use Case for Life Sciences: FCPA Compliance AppAppian
How can we overcome legacy technology that no longer meets our needs? View this presentation to see how one Appian customer implemented a Foreign Corrupt Practices Act (FCPA) enterprise application.
Lear more about the Appian use cases for life sciences and pharmaceuticals, here: http://ap.pn/2mUsStV
In this presentation, we will discuss production planning system, factors determining production control procedure, role of production planning and control in operations management, scope of production planning and control, its phases and principles. We will also talk about framework for strategy formulations and task control, PPC limitations, effectiveness, PPC in different systems, requirement of an effective PPC in a system and make or buy analysis.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Production Planning and Control
Objective of PPC
Classification/Functions of PPC
Levels of PPC
Factors determining Production Planning Procedures
Production Planning System
Factors Determining PC procedures
Production System optimization: Case Study of a Local Textile Companyjournal ijrtem
ABSTRACT : The manufacturing sector in Botswana has been rapidly growing in recent times. Glam Collections used as a case study organization in this research, is an SME textile manufacturing company with its base of operations in Gaborone, Botswana. The company manufactures a wide range of products in-house and supply to the local market. The company has been growing in terms of scale of production in recent times and this has necessitated it to obtain a larger base of operations which requires an overhauling of their current processes and operations. Hence this research main objective is to demonstrate how Muther’s Systematic Layout (SLP) has been effectively used for departmental layout evaluation and facility design. Lean manufacturing tools were employed in the research together with the SLP technique in order to map and analyze the business processes before the systematic layout could be carried out so as to remove waste in the current process flows and standardize the company operations.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. Overview of POM
• Production refers to the use of any
process which is designed to
transform a set of input elements
into set an output elements.
• POM is defined as the process which
transforms the inputs/resources of
an organization into final goods (or
services) through a set of defined,
controlled and repeatable policies.
• POM are more similar than different:
if manufacturing products is a prime
concern then it is called production
management, whereas management
of services is somewhat broader in
scope and called operations
management.
• Production is a term which has
caught the fancy of every
industrialist ever since Adam Smith
propounded the idea of
“specialization of labor”.
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4. There are a few decision areas which
are of utmost importance in POM, such
as
Design,
Quality,
Location selection,
Human resource allocation,
Supply chain management, and
Maintenance.
The decisions arising from a POM
perspective often decide the core
priorities of an organization—
What makes us better than the
competitors?
Will we compete on cost, quality,
delivery time, design/form factor, ease
of use, or something else?
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5. Few More Definitions of POM
Operations Management is responsible for planning, coordinating, and
controlling the resources needed to produce products and services for a
company.
The set of interrelated management activities, which are involved in
manufacturing certain products, is called as production management. If the
same concept is extended to services management, then the corresponding
set of management activities is called as operations management.
Production and Operations Management (POM) provides tools, techniques,
concepts, models, ideas to design, dimension, control, improve production
systems.
A management function
An organization’s core function
In every organization whether Service or Manufacturing, profit or Not for
profit
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9. Production Cycle (Decisions and Activities)
• Decisions that must be made in the production cycle include:
1. What mix of products should be produced?
2. How should products be priced?
3. How should resources be allocated?
4. How should costs be managed and performance evaluated?
• The four basic activities in the production cycle are:
1. Product design
2. Planning and scheduling
3. Production operations
4. Cost accounting
• Accountants are primarily involved in the fourth activity (cost accounting) but must
understand the other processes well enough to design an AIS that provides needed
information and supports these activities.
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11. Product Design 1st Activity
• The objective of product design is to design a product that strikes the optimal balance
of:
• Meeting customer requirements for quality, durability, and functionality; and
• Minimizing production costs.
• Simulation software can improve the efficiency and effectiveness of product design.
• Key documents and forms in product design:
• Bill of Materials: Lists the components that are required to build each product,
including part numbers, descriptions, and quantity.
• Operations List: Lists the sequence of steps required to produce each product,
including the equipment needed and the amount of time required.
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12. Planning and Scheduling 2nd Activity
• The objective of the planning and scheduling activity is to develop a production plan
that is efficient enough to meet existing orders and anticipated shorter-term
demand while minimizing inventories of both raw materials and finished goods.
• There are two common approaches to production planning:
• Manufacturing Resource Planning (MRP): Seeks to balance existing production
capacity and raw materials needs to meet forecasted sales demands. Often
referred to as push manufacturing.
• Lean Manufacturing: Seeks to minimize or eliminate inventories of raw materials,
work in process, and finished goods. Theoretically, produces only in response to
customer orders, but in reality, there are short-run production plans. Often
referred to as pull manufacturing
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13. Production Operations (Conversion) 3rd Activity
• Production operations vary greatly across companies, depending on the type of product and
the degree of automation.
• The use of various forms of IT, such as robots and computer-controlled machinery is called
computer-integrated manufacturing (CIM).
• Can significantly reduce production costs.
• Sharing information across cycles helps companies be more efficient by timing purchases to
meet the actual demand.
• Although the nature of production processes and the extent of CIM vary, all companies need
data on:
• Raw materials used
• Labor hours expended
• Machine operations performed
• Other manufacturing overhead costs incurred
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14. Cost Accounting 4th Activity
• Accountants are primarily involved in the fourth activity (cost accounting)
but must understand the other processes well enough to design an AIS that
provides needed information and supports these activities.
• The objectives of cost accounting are:
• To provide information for planning, controlling, and evaluating the
performance of production operations;
• To provide accurate cost data about products for use in pricing and
product mix decisions; and
• To collect and process information used to calculate inventory and
COGS values for the financial statements.
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17. Process Selection Concept
• Process selection decisions determine the type of productive process to be used and the
appropriate span of that process.
• For example, the managers of a fast-food restaurant may decide whether to produce food
strictly to customer order or to inventory. The managers must also decide whether to
organize the process flow as a high-volume line flow or a low-volume batch-production
process.
• Furthermore, they must decide whether to integrate forward toward the market and/or
backward toward their suppliers.
• All these decisions help define the type of process which will be used to make the product.
Process selection is sometimes viewed as a layout problem or as a series of relatively low-level
decisions, but this is a mistake, since process selection is, on the contrary, strategic in nature
and of the greatest importance.
• Process decisions affect the costs, quality, delivery, and flexibility of operations. Before the
process selection decision can be made, the planned volume of product output must be
known.
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18. Process Design Concept
• Process Design: Process design is concerned with overall sequence of operations required to
achieve the product specifications.
• It specifies the type of work stations, the machines and equipment necessary ad the quantities
in which each is required
• Sequence of operations determined by:
1. Nature of the product Materials used Quantities being produced, and
2. Existing physical layout of the plant
• Design of manufacturing process starts with the receipt of product specifications and ends
with the final plan for the manufacturing of the product.
1. Steps involved in process design are –
2. Careful review of product design and specifications to ensure that economical manufacture
is feasible
3. Determination of the method of manufacture that will result in the optimum manufacturing
cost
4. Selection or development and procurement of all machines, tools, jigs and fixtures etc.
required for manufacturing product at the required quantity level/rate of production.
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20. Responsibilities of an Operation Manager
1. Prepare the production budget and achieve the budgeted output.
2. Receive work orders from customers and to distribute the same for execution to the production control
department.
3. Design the factory building and equip it with the most up-to-date and efficient operating plant in
consultation with the chief engineer.
4. Undertake efficient designs, productive efficiency and reduction of the cost by simplification and
standardisation.
5. Compare actual results of production with the targeted production and ascertain how far the target has
been attained.
6. Provide the best possible working conditions to the employees in the production department.
7. Organise a system of periodic meeting of work executives and workers so as to bring about greater
coordination and create a spirit of fullest cooperation among all.
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21. Responsibilities of an Operation Manager
8. Engage in constant research and development programme so as to discover new methods of
production to minimize wastages and ensure economical production.
9. To investigate into actual running time and idle time of the machines as that would often
reveal the weak spots in the production work and thus strict control could be exercised.
10. To inspect the manufacturing processes, machinery and equipment and to control the
production cost.
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23. Plant Location Decisions
Plant location may be understood as the function of determining where the
plant should be located for maximum operating economy and effectiveness.
Location of business involves large and relatively permanent investment.
There fore the site for factory should be selected very carefully. While
selecting a site it is necessary to consider technical, commercial and financial
aspects to maximize business profits.
The need of selection of the location may arise under the following conditions:
When the business is newly started,
Existing business has outgrown its original facilities,
A lease expires,
Other social economic reasons.
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24. Steps (Procedure) of Location Selection
1. National Decisions
• Political; Social; Economic stability; Currency exchange rates…..
2. Regional Decisions
• Climate; Competition; Nearness to the market; Government policy;
Customer concentrations; Availability of raw material/power
3. Community/Locality Decisions
• Labour availability; Transportation system availability; preference of
management; Finance & research facilities; Disposal of waste….
4. Site Decisions: Urban, Sub urban or Rural location…..
• Site size/cost; environmental impact; local restrictions….
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25. Factors Influencing Plant Location
Controllable Factors
1. Proximity to markets
2. Supply of materials
3. Transportation facilities
4. Infrastructure availability
5. Labour and wages
6. External economies
7. Capital
Uncontrollable Factors
1. Government policy
2. Climate conditions
3. Supporting industries and services
4. Community and labour attitudes
5. Community Infrastructure
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27. Facility Layout Planning
• Facility layout may be defined
as the arrangement of
machinery, equipment, and
other amenities in a facility,
which should ensure a smooth
movement of materials.
• Layout planning is deciding the
best physical arrangement of
all the resources within a
facility.
• Facility resources arrangement
can significantly affect
productivity .
Factors
affecting
Layout
Planning
Material
Product
Manpower
Machinery
Type of
Industry
Location
Managerial
Policies
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28. Objectives of a Good Layout
• Minimizing the…….
i. Material Handling costs
ii. Movement of people and
material
iii. Hazard to personnel
iv. Accidents
• Improve the…………
i. Production capacity
ii. Labour efficiency
iii. Employee morale
iv. Space utilization
v. Ease of supervision and
maintenance
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30. 1.Process Layout: Group Similar resources together
• Process layout also called functional
layout or batch production layout, is
characterised by the grouping together
of similar machines, based upon their
operational characteristics.
• Process layout is particularly suitable
when different products are produced
in lots or batches. Machines are
arranged in no particular sequence, as
the processing requirements differ
from product to product.
• Example: Banks, Post offices,
Universities.
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31. 2. Product Layout: Designed to produce a specific product
efficiently
• In product layout, also called as
straight line layout, machine is
arranged in one line as per the
sequence of production
operations. Materials are fed into
the first machine and finished
products come out of the last
machine.
• A product layout is suitable when
a product having standard
features in to be produced in
large volume.
• Example : Car Manufacturing
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32. 3. Fixed Position Layout: Product is too large to
move
• This type of facility layout is used
to assemble products that are too
large, heavy to move to a location
for completion.
• In the fixed position layout,
machinery, men, as well as other
pieces of material, are brought to
the location where the product is
to be assembled.
• Example: Construction of a
building, dam or a factory, Drilling
crude oil, construction of ship,
rocket or aeroplane.
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33. 4. Cellular Manufacturing Layout: Every cell contains a
group of machines
• Cellular manufacturing is a type of layout
where machines are grouped according to
the process requirements for a set of
similar items (part families) that require
similar processing. These groups are
called cells. Therefore, a cellular layout is
an equipment layout configured to
support cellular manufacturing.
• Processes are grouped into cells using a
technique known as group technology
(GT). Group technology involves
identifying parts with similar design
characteristics (size, shape, and function)
and similar process characteristics (type of
processing required, available machinery
that performs this type of process, and
processing sequence).
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34. 5. Combination or Hybrid Layout
• Hybrid layout modify and/or combine some
aspects of the three basic layouts to satisfy the
some types of product needs. For example some
firms can utilize a process layout for the majority
of its process along with an assembly in one
area.
• Alternatively, a firm may utilize a fixed-position
layout for the assembly of its final product, but
use assembly lines to produce the components
and subassemblies that make up the final
product.
• Example: aircraft manufacturing and Hospitals:
process layout and fixed position layout as well
(patient care).
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