Grow as you go: lesson learned as a tech startupper

1. ROME 11-12 april 2014ROME 11-12 april 2014 Grow as you go: lesson learned as a tech startupper Stamplay - @giuliano84 Giuliano Iacobelli

2. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI This presentation uses GIFs.! if you want to fully enjoy it ! download the .key version here BEFORE YOU START http://goo.gl/MxNP51

3. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Software Engineer. 30yrs old. ! Co-founder at Stamplay

4. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Software Engineer.. co-founder.. =! CTO right?

5. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI not really..

6. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI CTO COO Sales Marketing Analytics StrategyCFO

7. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI

8. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Startups are really hard and there is no secret ingredient to succeed

9. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Stamplay 1.0

10. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI BUILD ALL THE THINGS

11. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LONG STORY SHORT?

12. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Built, shipped…… Trashed!

13. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI MY STARTUP FACEBOOK no matter how cool you feel.. TWITTER LINKEDIN INSTAGRAM

14. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Revenue Traction Learning YOU ARE HERE the sad truth

15. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Incomplete knowledge of the market ! Develop as less software as you can before testing the market ! Dont address multiple markets at the same time

16. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI THEN A NEW EPIPHANY…

17. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI A MEGA PLATFORM TO   CREATE SOFTWARE!

19. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LEARN EARLY,! LEARN OFTEN

20. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 1 2 3 4 5 1 2 3 4 BUILD A PRODUCT RESPONSIBLY ©Spotify

21. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 1. Demo video & interviews

22. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 2. Fake product

23. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 3. Landing page and some trafﬁc

24. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI A real MVP

25. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Users dont really act as you imagined

26. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Bug report coming after ﬁrst release

27. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI But we’re doing better and better (try it at https://editor.stamplay.com)

28. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI WHAT IT TAKES

29. ROME 11-12 april 2014 @giuliano84 • Positivity and happiness! • Transparency! • Never complain! • Be a “no ego” doer! • Make time to reﬂect! • Live smarter, not hard SOLID VALUES ©BufferApp - GIULIANO IACOBELLI

30. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI BUILD! KICKASS! TEAM

31. ROME 11-12 april 2014 @giuliano84 WHAT WE LOOK FOR IN A DEVELOPER? • Enjoys problem solving! • Quick learner! • Listen ﬁrst, then listen more! • Solution oriented! • Positive attitude! • Focus on self improvement - GIULIANO IACOBELLI

32. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Teamwork is the secret that makes common people achieve uncommon results

33. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI DEV STUFF! TIME!

34. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests   as System or Logged User Database Database

35. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests   as System or Logged User Database Database CORE

36. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests   as System or Logged User Database Database EVENT PROCESSING

37. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests   as System or Logged User Database Database WIDGETS

38. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests   as System or Logged User Database Database STATIC CONTENT DELIVERY

39. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Ask great mentors

41. ROME 11-12 april 2014 @giuliano84 Beware of technical debt - GIULIANO IACOBELLI

42. ROME 11-12 april 2014 @giuliano84 How you would love to have it - GIULIANO IACOBELLI

43. ROME 11-12 april 2014 @giuliano84 Good debt, bad debt - GIULIANO IACOBELLI

44. ROME 11-12 april 2014 @giuliano84 Trying to aim to this - GIULIANO IACOBELLI

45. ROME 11-12 april 2014 @giuliano84 Though challenge, but it pays off - GIULIANO IACOBELLI

46. ROME 11-12 april 2014 @giuliano84 Receiving good feedbacks - GIULIANO IACOBELLI

47. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Write core-business code only ! User feedback is higher priority than technical quality ! Technical debt accumulated during that process is “good debt”

48. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI PROCESSES & TOOLS

49. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI You dont want this

50. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Fixing thing in production

54. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Dont overengineer problems you dont have yet ! Agree on tools value with the team ! Embrace change. Let it go.

55. ROME 11-12 april 2014 @giuliano84 ? Looking for the next - GIULIANO IACOBELLI

56. ROME 11-12 april 2014 @giuliano84 giuliano.iacobelli@stamplay.com http://about.me/giulianoiacobelli Giuliano Iacobelli THANK YOU. - GIULIANO IACOBELLI

57. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI REFERENCES ! http://thecodinglove.com http://www.slideshare.net/Buﬀerapp/buﬀer-culture-04 http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproducts  http://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt

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