How to sell social media to ceo's in the mena region

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-Understanding why some CEOs are way behind the curve on social media while others
are way ahead of it
-Examining why CEOs are afraid of social media
-Identifying top ways to convince the CEO to use social media
-Determining social media proposal dos and don'ts

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How to sell social media to ceo's in the mena region

  1. 1. welcomeThursday, July 7, 2011
  2. 2. ceo’s & social media yasser alkharobiThursday, July 7, 2011
  3. 3. Thursday, July 7, 2011
  4. 4. we need to know what kind of ceo we have in order to deal with them!Thursday, July 7, 2011
  5. 5. a ceo with strong background in marketing, clocking in great numbers, usually a great leader with charisma, open minded, welcoming new idea, marketing is every thingThursday, July 7, 2011
  6. 6. a ceo with strong background in fineness , locking to the numbers, usually restricted, needs prior approval, not great leader with very bad charisma, marketing is support, welcoming new idea related to “roi”Thursday, July 7, 2011
  7. 7. a ceo with strong background in logistics and IT, his priority is the financials and risk management, and how to manage and hire people, tough leader, IT department is managing the digital marketing !!Thursday, July 7, 2011
  8. 8. a ceo who has stayed a very long time, rose from the lower rungs, very danger, good at following instructions, historical record style, too insulated, a veteranThursday, July 7, 2011
  9. 9. a ceo who has very strong in-depth product knowledge, the most important is the products, good products need no marketing, in-house marketingThursday, July 7, 2011
  10. 10. a ceo who has no luxury or freedom to act as ceo, restricted, needs prior approval, have marked boundariesThursday, July 7, 2011
  11. 11. we need to understand what they think about it in order to find our way with them!Thursday, July 7, 2011
  12. 12. Thursday, July 7, 2011
  13. 13. it’s a fadThursday, July 7, 2011
  14. 14. it’s a fad we are too old for thisThursday, July 7, 2011
  15. 15. it’s a fad we are too old for this they have no idea what we are talking about or don’t know enough about itThursday, July 7, 2011
  16. 16. it’s a fad we are too old for this they have no idea what we are talking about or don’t know enough about it we dont have a website yet??Thursday, July 7, 2011
  17. 17. Thursday, July 7, 2011
  18. 18. we are in b2b, who wants to hear our boring newsThursday, July 7, 2011
  19. 19. we are in b2b, who wants to hear our boring news it doesn’t fit into current structures, lack of leadershipThursday, July 7, 2011
  20. 20. we are in b2b, who wants to hear our boring news it doesn’t fit into current structures, lack of leadership printed media has worked for us for the last 30 yearsThursday, July 7, 2011
  21. 21. Thursday, July 7, 2011
  22. 22. our customers don’t use itThursday, July 7, 2011
  23. 23. our customers don’t use it we have real work to doThursday, July 7, 2011
  24. 24. our customers don’t use it we have real work to do we are not active socially offline why should we be onlineThursday, July 7, 2011
  25. 25. Thursday, July 7, 2011
  26. 26. i’m too busy and i have nothing to sayThursday, July 7, 2011
  27. 27. i’m too busy and i have nothing to say traditional media is still biggerThursday, July 7, 2011
  28. 28. i’m too busy and i have nothing to say traditional media is still bigger it’s an entertainment tool for teensThursday, July 7, 2011
  29. 29. we need to know why they dont approve it in order to work on itThursday, July 7, 2011
  30. 30. Thursday, July 7, 2011
  31. 31. it will change the way that they mange the companyThursday, July 7, 2011
  32. 32. it will change the way that they mange the company it will keep the door openThursday, July 7, 2011
  33. 33. it will change the way that they mange the company it will keep the door open what is the competitors did? how are they nowThursday, July 7, 2011
  34. 34. it will change the way that they mange the company it will keep the door open what is the competitors did? how are they now are we going to sur vive, how many likes, connection and followers we are going to getThursday, July 7, 2011
  35. 35. Thursday, July 7, 2011
  36. 36. It’s safe one way communicationThursday, July 7, 2011
  37. 37. It’s safe one way communication is’t going to show our strength or it will uncover our fillers?Thursday, July 7, 2011
  38. 38. It’s safe one way communication is’t going to show our strength or it will uncover our fillers? it could damage the company’s reputationThursday, July 7, 2011
  39. 39. It’s safe one way communication is’t going to show our strength or it will uncover our fillers? it could damage the company’s reputation it was an honored for someone to get my business cardThursday, July 7, 2011
  40. 40. Thursday, July 7, 2011
  41. 41. unwilling to be transparentThursday, July 7, 2011
  42. 42. unwilling to be transparent we will lose control of our brand and imageThursday, July 7, 2011
  43. 43. unwilling to be transparent we will lose control of our brand and image a afraid of making a mistakeThursday, July 7, 2011
  44. 44. unwilling to be transparent we will lose control of our brand and image a afraid of making a mistake we don’t have the time or resources to contribute and moderateThursday, July 7, 2011
  45. 45. Thursday, July 7, 2011
  46. 46. upper management won’t provide supportThursday, July 7, 2011
  47. 47. upper management won’t provide support is’t the tool or one of themThursday, July 7, 2011
  48. 48. upper management won’t provide support is’t the tool or one of them where, when and how to startThursday, July 7, 2011
  49. 49. upper management won’t provide support is’t the tool or one of them where, when and how to start it will never satisfied their egoThursday, July 7, 2011
  50. 50. Thursday, July 7, 2011
  51. 51. no guaranteed resultsThursday, July 7, 2011
  52. 52. no guaranteed results terrified of feedback and truthThursday, July 7, 2011
  53. 53. no guaranteed results terrified of feedback and truth fear of the unknown, waiting the newestThursday, July 7, 2011
  54. 54. no guaranteed results terrified of feedback and truth fear of the unknown, waiting the newest change is still a dirty word.Thursday, July 7, 2011
  55. 55. no guaranteed results terrified of feedback and truth fear of the unknown, waiting the newest change is still a dirty word. security riskThursday, July 7, 2011
  56. 56. don’ts & do’sThursday, July 7, 2011
  57. 57. don’t show him this video!!Thursday, July 7, 2011
  58. 58. show him this videoThursday, July 7, 2011
  59. 59. Thursday, July 7, 2011
  60. 60. dont make him scared of social mediaThursday, July 7, 2011
  61. 61. dont make him scared of social media terrifies him if he didnt approve itThursday, July 7, 2011
  62. 62. Thursday, July 7, 2011
  63. 63. don’t tell him that we will no longer use the printed media any moreThursday, July 7, 2011
  64. 64. don’t tell him that we will no longer use the printed media any more use it as one of the toolsThursday, July 7, 2011
  65. 65. Thursday, July 7, 2011
  66. 66. dont keep telling the roi storiesThursday, July 7, 2011
  67. 67. dont keep telling the roi stories tell him: it will help us to know where to spend moreThursday, July 7, 2011
  68. 68. Thursday, July 7, 2011
  69. 69. don’t setup a strategyThursday, July 7, 2011
  70. 70. don’t setup a strategy do it as social media way... create samples, use offline tools... make it simpleThursday, July 7, 2011
  71. 71. Thursday, July 7, 2011
  72. 72. don’t tell him “it will help us to improve the way we are doing business”Thursday, July 7, 2011
  73. 73. don’t tell him “it will help us to improve the way we are doing business” tell him it will gives you more in depth dataThursday, July 7, 2011
  74. 74. Thursday, July 7, 2011
  75. 75. dont try to make him say wow coz if he do...you will never get the approvalThursday, July 7, 2011
  76. 76. dont try to make him say wow coz if he do...you will never get the approval don’t try to make him like it coz he will never doThursday, July 7, 2011
  77. 77. Thursday, July 7, 2011
  78. 78. don’t buy him a book, monitor the dataThursday, July 7, 2011
  79. 79. don’t buy him a book, monitor the data send him a reference, forget features, focus on benefits of inbound marketing and match them as solutions to your ceo problemsThursday, July 7, 2011
  80. 80. Thursday, July 7, 2011
  81. 81. dont wait his approvalThursday, July 7, 2011
  82. 82. dont wait his approval do a small step and shear it with himThursday, July 7, 2011
  83. 83. Thursday, July 7, 2011
  84. 84. dont say: either we like it or not we will be a part of the conversationThursday, July 7, 2011
  85. 85. dont say: either we like it or not we will be a part of the conversation say: it will help us to hear the conversation about usThursday, July 7, 2011
  86. 86. Thursday, July 7, 2011
  87. 87. warn him: someone may hacking our nameThursday, July 7, 2011
  88. 88. warn him: someone may hacking our name warn him: our competitors may use the gapThursday, July 7, 2011
  89. 89. warn him: someone may hacking our name warn him: our competitors may use the gap warn him: our clients may get confusedThursday, July 7, 2011
  90. 90. warn him: someone may hacking our name warn him: our competitors may use the gap warn him: our clients may get confused we should show our strength before our fillers is uncoveredThursday, July 7, 2011
  91. 91. Thursday, July 7, 2011
  92. 92. be specific about solutions where possibleThursday, July 7, 2011
  93. 93. be specific about solutions where possible use language everyone understandsThursday, July 7, 2011
  94. 94. be specific about solutions where possible use language everyone understands take whatever he give youThursday, July 7, 2011
  95. 95. be specific about solutions where possible use language everyone understands take whatever he give you dont use egypt, tunisia and others!! as examplesThursday, July 7, 2011
  96. 96. Thursday, July 7, 2011
  97. 97. study your ceo, rethink, re- present, repeat... ceos are busy. sometimes the problem isn’t the message or the messenger, be patientThursday, July 7, 2011
  98. 98. thank you... yasseralkharobi yasseralkharobi @elkharobi yasseralkharobiThursday, July 7, 2011

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