The Folly Beach Business Association is hosting the annual Folly Beach "Bill-Murray Look-a-Like" Polar Bear Plunge on Folly Beach, SC. Participants are encouraged to dress up as characters of Bill Murray and compete in costume categories. The event is sponsored by Absolute Vodka and Fat & Juicy Bloody Mary Mix. Several local restaurants and bars will be offering Bloody Mary specials to celebrate. Long sleeved commemorative t-shirts will also be available for purchase at the event.