SlideShare a Scribd company logo
z
Subject: Digital
Marketing
Tracie Buschur
z
The 4E’s
 Excite - your sites/ads need to be interesting and eye catching to
excite the customer.
 Educate – you want to educate the customer on how your site or
product not only works but will improve their life.
 Experience – you want your site to allow customers to experience
your product, ie. Paint websites allow you to upload a photo to see
how the paint will look in your home.
 Engage – if you succeed with the first three E’s this will drive
engagement and the customer will want to use your service or
purchase your product.
z
The 7 C’s
 Core Goals
 Contextual elements
 Content
 Community
 Communication
 Commerce
 Connection
z
Wheel of Social Media Engagement
 Information
 Connected
 Network
 Dynamic
 Timeliness
z
Engaging the Customer
 Listen – Monitor your sites and usage.
 Analyze – determine the not only how often your site is visited,
but who is visiting.
 Do – use the information obtained to understand the trends and
make changes in advertising.
z
Digital Marketing Campaigns
1. What is the goal?
2. Who is the audience?
3. How much can you spend?
4. What is working? Are you engaged?
5. What changes need to be made?
z
Influencers
 Determine who is a good influencer for your brand?
 Do they have different ethical views than your company?
 How many followers do they have?
 Will they engage with your customers?
 Are they a good match?
z
Image is Everything
 Is your logo recognizable? ie. Nike Swoosh, Allstate Hands.
 Does your site attract the customers visually?
 Are your influencers helping or hindering your product or
service?
z
Limitless Options
 Are you utilizing all your online options, new sites are always
popping up?
 Apps
 Advertising – different sites?
 Facebook
 Instagram
 Twitter
 SnapChat
z
Works Cited
 Grewal, Dhruv, and Michael Levy. Marketing. McGrawHill, 2021.

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Point of View - Buschur

  • 2. z The 4E’s  Excite - your sites/ads need to be interesting and eye catching to excite the customer.  Educate – you want to educate the customer on how your site or product not only works but will improve their life.  Experience – you want your site to allow customers to experience your product, ie. Paint websites allow you to upload a photo to see how the paint will look in your home.  Engage – if you succeed with the first three E’s this will drive engagement and the customer will want to use your service or purchase your product.
  • 3. z The 7 C’s  Core Goals  Contextual elements  Content  Community  Communication  Commerce  Connection
  • 4. z Wheel of Social Media Engagement  Information  Connected  Network  Dynamic  Timeliness
  • 5. z Engaging the Customer  Listen – Monitor your sites and usage.  Analyze – determine the not only how often your site is visited, but who is visiting.  Do – use the information obtained to understand the trends and make changes in advertising.
  • 6. z Digital Marketing Campaigns 1. What is the goal? 2. Who is the audience? 3. How much can you spend? 4. What is working? Are you engaged? 5. What changes need to be made?
  • 7. z Influencers  Determine who is a good influencer for your brand?  Do they have different ethical views than your company?  How many followers do they have?  Will they engage with your customers?  Are they a good match?
  • 8. z Image is Everything  Is your logo recognizable? ie. Nike Swoosh, Allstate Hands.  Does your site attract the customers visually?  Are your influencers helping or hindering your product or service?
  • 9. z Limitless Options  Are you utilizing all your online options, new sites are always popping up?  Apps  Advertising – different sites?  Facebook  Instagram  Twitter  SnapChat
  • 10. z Works Cited  Grewal, Dhruv, and Michael Levy. Marketing. McGrawHill, 2021.