Podcasting Presentation
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Podcasting has been around since 2004, with the term being coined that year. A podcast is a series of digital media files, such as audio or video, released episodically and downloaded through web syndication. Podcasts can be subscribed to, listened to online, or downloaded as mp3 files. They offer benefits like being accessible anywhere and at any time without schedules, and have disadvantages like requiring an internet connection and not being usable by deaf users.
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Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Podcasting Presentation
- 1. Podcasting Jenny McRae 22nd February 2010
- 2. Objectives History of podcasts What is a podcast? How do podcasts work? What are the benefits of a podcast? What are the problems with a podcast?
- 3. History of podcasts 2004- the term was first coined Pod- derived from Ipod Cast- derived from broadcasting 2005- Shae Spencer Management LLC applied for PODCAST as a trademark Application was eventually marked as abandoned 2006- Apple contested its use
- 4. “ ” Definition A podcast is a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication. Wikipedia, 2010 http://en.wikipedia.org/wiki/Podcast
- 7. Podcasts can be subscribed to... ...Or listened to online... ...Or downloaded as a mp3 file
- 8. Benefits Not restricted to program schedules Free No government regulations Subscribe Can be accessed at any time Copyright Opens the internet to those with disability
- 9. Disadvantages No government regulations Not usable by deaf people Need an internet connection to access them
- 10. Summary Podcasts are audio or visual files which are downloaded to a podcast catcher such as iTunes They are free Users are able to subscribe There are thousands of them available on the internet
- 11. References http://www.podcastalley.com/what_is_a_podcast.php http://computer.howstuffworks.com/podcasting.htm http://en.wikipedia.org/wiki/Podcast
Editor's Notes
- Despite its name it doesn’t have to be used on an ipod- can be used on any device that supports mp3 files