Erin Rodriguez founded Protect Our Beach on Facebook in response to an oil spill threatening the beaches near her home. The group has over 100 members and informs the community about response plans from local cities. Rodriguez was able to publicize an event called Hands Across the Sand through the group. Despite short notice, 300 people attended to raise awareness. Protect Our Beach utilizes both social media and support from local businesses to organize cleanup and awareness events quickly in response to issues facing the beaches.