The document discusses the formation of a Region 11 Social Media Task Force to help PMI chapters in the region with their social media efforts and national conferences. It outlines some challenges chapters currently face like reinventing marketing efforts for each conference and a lack of online marketing templates. The task force will work to make quality content centrally available, analyze engagement metrics, and help manage social media crises. Membership in the task force will allow chapters to better coordinate events, decrease costs, and increase influence through a single regional voice on social media.