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Region 11 Social Media Task Force
#PMNC18
Campaign
www.pmi.org.in/conference
12th
& 13th
. Oct 2018
Pullman Hotel , New Delhi
2
Challenges
• Reinventing the wheel for each national conference. Key
observations from the formation of awards committee
• Shortage of online marketing talent among chapters
• No online marketing templates to define top level goals, best
practices to refer to ..that is relevant to PMI Chapter
• Social media is no longer a nice to have but the most important
engagement medium
• Absence of monetisation models to drive the “ Digital first “
adoption for chapters
3Presentation Title
4
Transformational Journey
5
Analytic Reports and Corrective measures
• Making quality content
available in one place
• Measure audience
engagement
– Tweets, RT, likes
– Likes, follow, comments
and share
• Managing social media crisis
• ROI Analysis and Conversions
6
Transformational Journey
Here
7
Benefits
• Creating single event calendar for Region 11 that would allow
better spacing of events between chapters
• Better coordination amongst chapters (PMI Mumbai and PMI
Chennai conference on same day)
• Leverage the power of Crowdsourcing : the social media task
force to promote chapter level state conferences and workshops
• Decrease cost.
• Increase your chapter influence in the region by a Single Voice
• Focus of revenue based CTA (Call to action)
8
You can be part of the action too!
• Look out for announcement on VRMS
• Contribute by joining the Social Media team
• Refer social media influencers from your chapter region

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PMI Region 11 Social Media Task Force

  • 1. 1 Region 11 Social Media Task Force #PMNC18 Campaign www.pmi.org.in/conference 12th & 13th . Oct 2018 Pullman Hotel , New Delhi
  • 2. 2 Challenges • Reinventing the wheel for each national conference. Key observations from the formation of awards committee • Shortage of online marketing talent among chapters • No online marketing templates to define top level goals, best practices to refer to ..that is relevant to PMI Chapter • Social media is no longer a nice to have but the most important engagement medium • Absence of monetisation models to drive the “ Digital first “ adoption for chapters
  • 5. 5 Analytic Reports and Corrective measures • Making quality content available in one place • Measure audience engagement – Tweets, RT, likes – Likes, follow, comments and share • Managing social media crisis • ROI Analysis and Conversions
  • 7. 7 Benefits • Creating single event calendar for Region 11 that would allow better spacing of events between chapters • Better coordination amongst chapters (PMI Mumbai and PMI Chennai conference on same day) • Leverage the power of Crowdsourcing : the social media task force to promote chapter level state conferences and workshops • Decrease cost. • Increase your chapter influence in the region by a Single Voice • Focus of revenue based CTA (Call to action)
  • 8. 8 You can be part of the action too! • Look out for announcement on VRMS • Contribute by joining the Social Media team • Refer social media influencers from your chapter region

Editor's Notes

  1. We are at Stage 3 of the transformation
  2. We are at Stage 3 of the transformation