Plugin Monetization Options - WordCamp Minneapolis 2014

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Plugin Monetization Options Presented by Nick Ciske in General Track So you’ve released a free plugin, or want to release a paid plugin/add-on — what are your monetization options, and what are the pros/cons of each? I’ll cover my own experiences with sponsored plugins, building premium plugins (while running a consultancy), working for a premium plugin shop, and other lessons gleaned from the WordPress community.

FREE (SPONSORED)
Salesforce WordPress to Lead

FREE CORE + EXTENSIONS
Easy Digital Downloads
WooCommerce

LIGHT + PRO + ADDONS
The Events Calendar + Pro + WooTickets
WP Migrate DB + Pro + Media Files

PLUGIN VS PLATFORM
Platform: Easy Digital Downloads
Plugin: Shopp

IDEAS FOR PLUGINS
Client work you do again and again
Scratch your own itch/dog fooding
Look for gaps in the market
Passion

THE GPL AND PREMIUM PLUGINS
What you can sell, what you can't:
Access + Support + Updates
Piracy
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Obfuscation & Encryption

PRICING LEVELS
Cheap, cheaper, cheapest
Per site or unlimited
Developer
Club pricing
What does "Lifetime” mean? Is it a fools errand?
Woo debacle

HANDLING AUTO UPDATES
Easy Digital Downloads
SellWP
GitHub Updater Libraries

HANDLING SUPPORT
WP.org forum
Forum vs email
All you can eat vs pay per ticket
Minimizing support with FAQs, videos, and training

DEV FRIENDLY, USER FRIENDLY OR BOTH?
Who is your audience?
Who do you want to support?

SELLING PLUGINS YOURSELF
Easy Digital Downloads
WooCommerce
SellWP

Plugin Monetization Options - WordCamp Minneapolis 2014

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Plugin Monetization Options - WordCamp Minneapolis 2014

2. FREE + DONATION Good luck…

3. FREE (SPONSORED) Salesforce WordPress to Lead

4. FREE CORE + EXTENSIONS Easy Digital Downloads WooCommerce

6. LIGHT + PRO + ADDONS The Events Calendar + Pro + WooTickets WP Migrate DB + Pro + Media Files

7. SAAS Akismet Scribe Content

8. FULL PREMIUM Gravity Forms

9. ENTERPRISE Auditor RAMP

10. PLUGIN VS PLATFORM Platform: Easy Digital Downloads Plugin: Shopp

11. IDEAS FOR PLUGINS Client work you do again and again Scratch your own itch/dog fooding Look for gaps in the market Passion

12. THE GPL AND PREMIUM PLUGINS What you can sell, what you can't: Access + Support + Updates Piracy Repo and cripple ware Obfuscation & Encryption

13. PRICING LEVELS Cheap, cheaper, cheapest Per site or unlimited Developer Club pricing What does "Lifetime” mean? Is it a fools errand? Woo debacle

14. HANDLING AUTO UPDATES Easy Digital Downloads SellWP GitHub Updater Libraries

15. HANDLING SUPPORT WP.org forum Forum vs email All you can eat vs pay per ticket Minimizing support with FAQs, videos, and training

16. DEV FRIENDLY, USER FRIENDLY OR BOTH? Who is your audience? Who do you want to support?

17. SELLING PLUGINS YOURSELF Easy Digital Downloads WooCommerce SellWP

18. MARKETPLACES Code Canyon Mojo

19. MARKETING The hardest part!

Plugin Monetization Options - WordCamp Minneapolis 2014

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