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Realize the power of document
collaboration
and ease the pain of medical writing

Dave Cornwell
CEO, PleaseTech
AMWA Annual Conference
AMWA Annual Conference
Agenda
• Introduction
• Current processes
• The document collaboration maturity model
• Case study
• Technology options
• Further information

AMWA Annual Conference

2
The reality
• Creating the many complex documents required for clinical
trials, QA and regulatory submissions involves significant
editing and review
5+ participants and frequently many more
• An extreme (known and recent) example:
1 review had just under 140 documents
1 review had over 60 participants
1 review had over 3000 comments

AMWA Annual Conference

3
The reality (contd.)
• Requires secure collaboration with others both within and
outside the organization
• This collaboration is not easily achieved
Work around inflexible in-house systems
Geographically diverse teams
Working with external parties

AMWA Annual Conference

4
Current processes
Each has its own drawbacks:

email attachments
(Word, PDF)

review meetings

PDF mark up
AMWA Annual Conference

SharePoint

generic online tools
5
Resulting in…
Email chaos
Lack of control
Multiple reviewed copies
Comment and change
consolidation issues
Meeting frustration
Frayed tempers
Wasted time
Missed deadlines
AMWA Annual Conference

6
Current processes
• For some: sufficient for requirements
e.g. few collaborators;
simple, short content
• For others: inefficient,
unsatisfactory and expensive
e.g. multiple reviewers, complex/large documents,
deadlines, content/layout must meet regulatory and
compliance standards
AMWA Annual Conference

7
The model
Q. Why create a document collaboration maturity model?
A. To ascertain whether your processes meet your
requirements.

Technologies exist that enable controlled
document collaboration – have your processes
kept up with the times?

AMWA Annual Conference

8
The model
• “Collaboration is implicitly assumed, without regard to
how it’s achieved”
• User expectations are often low

AMWA Annual Conference

9
Methodology
The document collaboration maturity model:
• Provides a detailed understanding of your requirements
• Assesses the existing process
• Identifies if there’s a disparity between the two
• Draws conclusions and suggests recommendations

AMWA Annual Conference

10
Methodology

Your document
collaboration
requirements

existing processes
against key criteria

all answers

If doc
collaboration
needs are being
met

considerations for
improvement, if
required

2-part questionnaire

AMWA Annual Conference

11
Methodology
Your document collaboration requirements
Criteria evaluated include:
‒
‒
‒
‒
‒

Participation
Document characteristics
Process constraints
Frequency
Functionality

AMWA Annual Conference

Existing processes
Criteria evaluated include:
‒
‒
‒
‒
‒

Process automation
Functionality provided
IT/user alignment
Usability
Reporting capability
12
Methodology
Responses to both requirements and existing process are
scored
The results fall into categories from basic to advanced

Whether your existing process is underperforming,
over delivering or is just right!
-

No action required
Improvements should be considered
Do something now

… recommendations are provided, tailored to
responses
AMWA Annual Conference

13
Case Study
• Major branded eye healthcare business (~11,000 employees)
• Produces complex documents within RA, RO, QA and Clinical
Research departments
• Require review by multiple individuals (160+ reviewers, typically 25
reviewers/document)
• Had a ‘chaotic’ process: shared directories, PDF and email
• Issues included:
sequential review, no control, manual processes
very time consuming
external parties couldn’t easily access the document

AMWA Annual Conference

14
Case Study contd.
• Assessed requirements: 2 key challenges to resolve
simultaneous access to same copy of document
control over the review

• Identified appropriate solution
to meet key process requirements above
to meet IT approval
attended Industry conferences
online research and demos

AMWA Annual Conference

15
Case Study contd.
• Actual implementation
company selected not based in the US
selected private cloud solution
•
•
•
•

rapid deployment (up and running in 5 days)
dedicated URL
managed system administration
fully secure and stable

remote training incl. post go-live re-training

AMWA Annual Conference

16
Case Study contd.
• Post implementation:
happier users
review owner has control over changes to document
externals have secure simultaneous access to review
time taken to review documents has been ‘cut in half’:
“What used to take days is often achieved in hours”1

AMWA Annual Conference

1

Quote from Clinical Research Manager

17
Technology options – online editing solutions

- browser-based

- basic editing only

- simultaneous access

- no review management,
control or process

- works through firewall

- users can overwrite/ delete
others’ edits (uncontrolled coauthoring)
- no offline option
cloud

AMWA Annual Conference

- no reporting

18
Technology options – collaborative platforms

- browser-based
- works through firewall

- similar to a shared drive (i.e.
sequential access)
- no review management,
control or process
- users can overwrite/ delete
others’ edits
- can create a real mess!
- no reporting
cloud
cloud

AMWA Annual Conference

19
Technology options – document/content management solutions

- some control
- secure
- typically a ‘process’

- annotation only = consolidation
issues
- external access difficult
- tends to be ‘worked around’
by users
- no reporting
cloud

AMWA Annual Conference

20
Technology options – SharePoint 2010/2013

- some control
- secure
- co-authoring
- single document

- similar to a shared drive (i.e.
sequential access); or
- users can overwrite/ delete
others’ edits (uncontrolled coauthoring) = real mess potential
- no process, no management,
no reporting, no offline option,
etc.
cloud

AMWA Annual Conference

21
Technology options – specialist solutions

- specialist review
functionality

- cost

- co-authoring
- management & control
- secure
- online/offline access
- reporting
cloud

AMWA Annual Conference

22
Concluding remarks
• Document collaboration is a key business process
• Drawbacks to many practices
• Market is ‘immature’ though the technology is there
• Education is required
• May need IT’s buy-in
• ROI

AMWA Annual Conference

23
About PleaseTech Ltd
•

Established 2002, based in UK

•

Document review and co-authoring specialists

•

Growing & profitable

•

Focus on controlled document collaboration

•

PleaseReview
Collaborative document review and co-authoring
75,000 users across more than 100 organizations
Across Industry sectors and business disciplines
65% business in Life Sciences (incl. medical writing consultancies,
biotech start-ups & ‘top 10’ pharma)

AMWA Annual Conference

24
Thank you
Try out the questionnaire yourself at:
http://www.pleasetech.com/collaborationquestionnaire.aspx
Dave Sheppard
david.cornwell@pleasetech.com
www.pleasetech.com

AMWA Annual Conference

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PleaseTech presentation to the American Medical Writers Association

  • 1. Realize the power of document collaboration and ease the pain of medical writing Dave Cornwell CEO, PleaseTech AMWA Annual Conference AMWA Annual Conference
  • 2. Agenda • Introduction • Current processes • The document collaboration maturity model • Case study • Technology options • Further information AMWA Annual Conference 2
  • 3. The reality • Creating the many complex documents required for clinical trials, QA and regulatory submissions involves significant editing and review 5+ participants and frequently many more • An extreme (known and recent) example: 1 review had just under 140 documents 1 review had over 60 participants 1 review had over 3000 comments AMWA Annual Conference 3
  • 4. The reality (contd.) • Requires secure collaboration with others both within and outside the organization • This collaboration is not easily achieved Work around inflexible in-house systems Geographically diverse teams Working with external parties AMWA Annual Conference 4
  • 5. Current processes Each has its own drawbacks: email attachments (Word, PDF) review meetings PDF mark up AMWA Annual Conference SharePoint generic online tools 5
  • 6. Resulting in… Email chaos Lack of control Multiple reviewed copies Comment and change consolidation issues Meeting frustration Frayed tempers Wasted time Missed deadlines AMWA Annual Conference 6
  • 7. Current processes • For some: sufficient for requirements e.g. few collaborators; simple, short content • For others: inefficient, unsatisfactory and expensive e.g. multiple reviewers, complex/large documents, deadlines, content/layout must meet regulatory and compliance standards AMWA Annual Conference 7
  • 8. The model Q. Why create a document collaboration maturity model? A. To ascertain whether your processes meet your requirements. Technologies exist that enable controlled document collaboration – have your processes kept up with the times? AMWA Annual Conference 8
  • 9. The model • “Collaboration is implicitly assumed, without regard to how it’s achieved” • User expectations are often low AMWA Annual Conference 9
  • 10. Methodology The document collaboration maturity model: • Provides a detailed understanding of your requirements • Assesses the existing process • Identifies if there’s a disparity between the two • Draws conclusions and suggests recommendations AMWA Annual Conference 10
  • 11. Methodology Your document collaboration requirements existing processes against key criteria all answers If doc collaboration needs are being met considerations for improvement, if required 2-part questionnaire AMWA Annual Conference 11
  • 12. Methodology Your document collaboration requirements Criteria evaluated include: ‒ ‒ ‒ ‒ ‒ Participation Document characteristics Process constraints Frequency Functionality AMWA Annual Conference Existing processes Criteria evaluated include: ‒ ‒ ‒ ‒ ‒ Process automation Functionality provided IT/user alignment Usability Reporting capability 12
  • 13. Methodology Responses to both requirements and existing process are scored The results fall into categories from basic to advanced Whether your existing process is underperforming, over delivering or is just right! - No action required Improvements should be considered Do something now … recommendations are provided, tailored to responses AMWA Annual Conference 13
  • 14. Case Study • Major branded eye healthcare business (~11,000 employees) • Produces complex documents within RA, RO, QA and Clinical Research departments • Require review by multiple individuals (160+ reviewers, typically 25 reviewers/document) • Had a ‘chaotic’ process: shared directories, PDF and email • Issues included: sequential review, no control, manual processes very time consuming external parties couldn’t easily access the document AMWA Annual Conference 14
  • 15. Case Study contd. • Assessed requirements: 2 key challenges to resolve simultaneous access to same copy of document control over the review • Identified appropriate solution to meet key process requirements above to meet IT approval attended Industry conferences online research and demos AMWA Annual Conference 15
  • 16. Case Study contd. • Actual implementation company selected not based in the US selected private cloud solution • • • • rapid deployment (up and running in 5 days) dedicated URL managed system administration fully secure and stable remote training incl. post go-live re-training AMWA Annual Conference 16
  • 17. Case Study contd. • Post implementation: happier users review owner has control over changes to document externals have secure simultaneous access to review time taken to review documents has been ‘cut in half’: “What used to take days is often achieved in hours”1 AMWA Annual Conference 1 Quote from Clinical Research Manager 17
  • 18. Technology options – online editing solutions - browser-based - basic editing only - simultaneous access - no review management, control or process - works through firewall - users can overwrite/ delete others’ edits (uncontrolled coauthoring) - no offline option cloud AMWA Annual Conference - no reporting 18
  • 19. Technology options – collaborative platforms - browser-based - works through firewall - similar to a shared drive (i.e. sequential access) - no review management, control or process - users can overwrite/ delete others’ edits - can create a real mess! - no reporting cloud cloud AMWA Annual Conference 19
  • 20. Technology options – document/content management solutions - some control - secure - typically a ‘process’ - annotation only = consolidation issues - external access difficult - tends to be ‘worked around’ by users - no reporting cloud AMWA Annual Conference 20
  • 21. Technology options – SharePoint 2010/2013 - some control - secure - co-authoring - single document - similar to a shared drive (i.e. sequential access); or - users can overwrite/ delete others’ edits (uncontrolled coauthoring) = real mess potential - no process, no management, no reporting, no offline option, etc. cloud AMWA Annual Conference 21
  • 22. Technology options – specialist solutions - specialist review functionality - cost - co-authoring - management & control - secure - online/offline access - reporting cloud AMWA Annual Conference 22
  • 23. Concluding remarks • Document collaboration is a key business process • Drawbacks to many practices • Market is ‘immature’ though the technology is there • Education is required • May need IT’s buy-in • ROI AMWA Annual Conference 23
  • 24. About PleaseTech Ltd • Established 2002, based in UK • Document review and co-authoring specialists • Growing & profitable • Focus on controlled document collaboration • PleaseReview Collaborative document review and co-authoring 75,000 users across more than 100 organizations Across Industry sectors and business disciplines 65% business in Life Sciences (incl. medical writing consultancies, biotech start-ups & ‘top 10’ pharma) AMWA Annual Conference 24
  • 25. Thank you Try out the questionnaire yourself at: http://www.pleasetech.com/collaborationquestionnaire.aspx Dave Sheppard david.cornwell@pleasetech.com www.pleasetech.com AMWA Annual Conference