This document discusses developing a simple internal company website called Quote Pad using Elixir and Phoenix to learn the new technologies. The original version was built in 2012 using Ruby on Rails, but had issues like using SQLite in production and no moderation functionality. The new version uses Elixir, Phoenix, PostgreSQL, and improves the UI, adds moderation features, and migrates the existing data. The document outlines learning Elixir before Phoenix, common pitfalls to avoid like doing things in a non-Elixir way, and discusses deployment considerations like using Distillery and issues that can arise.