A look at Playboy\'s business ventures through the lens of strategic management. Interestingly, that shortly after this presentation, Playboy had implemented two of our recommendations. Members include: Miroslav Jeliaskoff, Lester Lam, Keith Loo, Rafael Rosenzuaig

4. First issue cover with Marilyn Monroe

5. One of the world’s most recognizable brandsLong history of publishing notable novelists: Arthur C. Clarke,Ian Fleming,Margaret Atwood, Vladimir Nabokov Features monthly interviews of notable public figures, such as artists, architects, directors, etc.

6. THE PLAYBOY

8. 5.3 acres

9. $50 million market value

10. Featured in numerous videos, shows, and movies

15. 9 million readers per month

17. 45 million page views monthly

22. 2007 – 460 pages

23. 2008 – 428 pages

24. 2009 – 285 pages

25. Economy downturn

28. CRUDE LINKS

29. LAME LICENSES

30. GRANDPA HUGH 84 years old Divorced previously, and currently filed for divorce 4 children: born 1952, 1955, 1990, 1991 Stroke at 59 (1985)

34. MANAGE THE BRAND Playboy is known as a classy magazine with health tips, dating advice, romantic stories Need to ensure all businesses and ventures supportthe Playboy brand Remove pornographic material Revisit all licensing agreements

35. THE NEXT PLAYBOY

37. Develop a classy web site

40. Penthouse also making big to takeover PlayboyJuly 20, 2010 – Playboy launches new SFW website TheSmokingJacket.com