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Re volu tion i s i n g F u n dra i s i n g T h ro u g h
                              Games



Jude Ower, CEO and Founder
jude@playmob.com

September 2011
3 billion hours per
week are spent..........
PLAYING GAMES!
3% of Parallel Kingdom players raise $10,000 = 7500 meals for drought victims in N.Kenya



Target: 3000
                                                                                              $10,000/
                                                                                                7500 meals
      2500                               Players reconstructed
                                         Marsabi village in the game               $8,000/
                                         to remember the campaign                  6000 meals
      2000

                                                                    $4,000/
                                                                    3000 meals
      1000                                     $2,400/
                                               2800 meals
        700                 $1,600/
                            1600 meals
        400



               15 Sept        17 Sept              21 Sept               25 Sept      27 Sept        30 Sept
               Launch SOS      Forum             Start Marketing/                     Launch Last    Campaign
                Children     Comments               Awareness                          Call Player     Ends
                 Helmet       Explodes              Campaign                          Newsletter
2011
                                                  The Future
 July 2011          August 2011       Sept 2011             Oct 2011            Nov 2011



βœ“ Complete        βœ“ Develop        βœ“ First Campaign    βœ“ Further Campaigns   Traction in Europe
Springboard,        iPhone, web                        (around 8 - 10)
Cambridge           and Android
                    API                                Launch GiverBoard
                                                       on iOS and Web
                                   βœ“ Second Campaign                         Prepare for Christmas
                                                                             Giving season




2012
  Jan 2012           Feb 2012          March 2012            April 2012          May 2012



                                    Launch US                iOS, web and    Launch console
  Sales of         Sales through
                                    Office                   Android         API
  analytical       brands
                                                             scale           Source non-game
  subscriptions
                                                             Scale brand     partners i.e.
                                                             sponsorship     Groupon and
                                                                             FourSquare
Financials
Team




Jude Ower             Caroline Howes        Daniela Neumann   Martin Grenfell     Tim Jakob
Founder and           Head of Operations         Head of          Head of       Finance Director
   CEO                                          Marketing       Engineering




              Ian Livingstone             Bill Liao        Sarah du Heaumes
                  Chairman             Director/Investor      Angel Investor
Thank You

Jude Ower, Founder and CEO
                             www.playmob.com
Email: jude@playmob.com
                             Twitter: @theplaymob
Twitter: @playinthecloud
                             Facebook: PlayMob

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Play mob pitch deck final

  • 1. Re volu tion i s i n g F u n dra i s i n g T h ro u g h Games Jude Ower, CEO and Founder jude@playmob.com September 2011
  • 2. 3 billion hours per week are spent.......... PLAYING GAMES!
  • 3.
  • 4. 3% of Parallel Kingdom players raise $10,000 = 7500 meals for drought victims in N.Kenya Target: 3000 $10,000/ 7500 meals 2500 Players reconstructed Marsabi village in the game $8,000/ to remember the campaign 6000 meals 2000 $4,000/ 3000 meals 1000 $2,400/ 2800 meals 700 $1,600/ 1600 meals 400 15 Sept 17 Sept 21 Sept 25 Sept 27 Sept 30 Sept Launch SOS Forum Start Marketing/ Launch Last Campaign Children Comments Awareness Call Player Ends Helmet Explodes Campaign Newsletter
  • 5. 2011 The Future July 2011 August 2011 Sept 2011 Oct 2011 Nov 2011 βœ“ Complete βœ“ Develop βœ“ First Campaign βœ“ Further Campaigns Traction in Europe Springboard, iPhone, web (around 8 - 10) Cambridge and Android API Launch GiverBoard on iOS and Web βœ“ Second Campaign Prepare for Christmas Giving season 2012 Jan 2012 Feb 2012 March 2012 April 2012 May 2012 Launch US iOS, web and Launch console Sales of Sales through Office Android API analytical brands scale Source non-game subscriptions Scale brand partners i.e. sponsorship Groupon and FourSquare
  • 7. Team Jude Ower Caroline Howes Daniela Neumann Martin Grenfell Tim Jakob Founder and Head of Operations Head of Head of Finance Director CEO Marketing Engineering Ian Livingstone Bill Liao Sarah du Heaumes Chairman Director/Investor Angel Investor
  • 8. Thank You Jude Ower, Founder and CEO www.playmob.com Email: jude@playmob.com Twitter: @theplaymob Twitter: @playinthecloud Facebook: PlayMob

Editor's Notes

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