4. 3% of Parallel Kingdom players raise $10,000 = 7500 meals for drought victims in N.Kenya
Target: 3000
$10,000/
7500 meals
2500 Players reconstructed
Marsabi village in the game $8,000/
to remember the campaign 6000 meals
2000
$4,000/
3000 meals
1000 $2,400/
2800 meals
700 $1,600/
1600 meals
400
15 Sept 17 Sept 21 Sept 25 Sept 27 Sept 30 Sept
Launch SOS Forum Start Marketing/ Launch Last Campaign
Children Comments Awareness Call Player Ends
Helmet Explodes Campaign Newsletter
5. 2011
The Future
July 2011 August 2011 Sept 2011 Oct 2011 Nov 2011
β Complete β Develop β First Campaign β Further Campaigns Traction in Europe
Springboard, iPhone, web (around 8 - 10)
Cambridge and Android
API Launch GiverBoard
on iOS and Web
β Second Campaign Prepare for Christmas
Giving season
2012
Jan 2012 Feb 2012 March 2012 April 2012 May 2012
Launch US iOS, web and Launch console
Sales of Sales through
Office Android API
analytical brands
scale Source non-game
subscriptions
Scale brand partners i.e.
sponsorship Groupon and
FourSquare
7. Team
Jude Ower Caroline Howes Daniela Neumann Martin Grenfell Tim Jakob
Founder and Head of Operations Head of Head of Finance Director
CEO Marketing Engineering
Ian Livingstone Bill Liao Sarah du Heaumes
Chairman Director/Investor Angel Investor
8. Thank You
Jude Ower, Founder and CEO
www.playmob.com
Email: jude@playmob.com
Twitter: @theplaymob
Twitter: @playinthecloud
Facebook: PlayMob