Planning communication: zero cruft, seven methodology steps
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Communication planning is like sex: everybody talks about it, but only a few can do it good. This is my methodology, without cruft, straight to the point: 7 steps to follow to set up properly your communication.
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W2MM is an Italian creative agency focused on visual identity, social media management and lookalization (look + localization). http://www.welcometomymondo.com
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This summary provides the key information from the document in 3 sentences:
The study examined the effects of a fish oil-rich diet compared to a corn oil-rich diet on parameters related to nitric oxide (NO) and superoxide (O2-) production in the aortic root of apoE-/- mice, a model of atherosclerosis. The fish oil-rich diet increased NO production and endothelial NO synthase expression while decreasing inducible NO synthase, p22phox expression and O2- production. The fish oil diet also reduced protein oxidative damage markers like 4-hydroxynonenal, supporting the hypothesis that it can counteract atherogenic oxidative stress.
コミュニケーションプランニング ストレートに言う７つのステップでできる
コミュニケーションプランニングと言えば、セックスと同様に、言うなら何でも言える人が多い。
こちらの方法では、くだらない話がなく、ストレートに言って正しいコミュニケーションの設定ができる7つのステップを紹介します。
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1) identificare i principali media di informazione politica in Italia
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Welcome to my Mondo 2012
W2MM is an Italian creative agency focused on visual identity, social media management and lookalization (look + localization). http://www.welcometomymondo.com
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Support de présentation pour la journée régionale des ANT d'Aquitaine, organisée par la MOPA le mardi 26 février 2013.
Comment coordonner une équipe de 9 ANT autour de thématiques communes ? Quelle stratégie commune ? Quelle ressource pur le territoire ?
Casós et al.
This summary provides the key information from the document in 3 sentences:
The study examined the effects of a fish oil-rich diet compared to a corn oil-rich diet on parameters related to nitric oxide (NO) and superoxide (O2-) production in the aortic root of apoE-/- mice, a model of atherosclerosis. The fish oil-rich diet increased NO production and endothelial NO synthase expression while decreasing inducible NO synthase, p22phox expression and O2- production. The fish oil diet also reduced protein oxidative damage markers like 4-hydroxynonenal, supporting the hypothesis that it can counteract atherogenic oxidative stress.
コミュニケーションプランニング ストレートに言う７つのステップでできる
コミュニケーションプランニングと言えば、セックスと同様に、言うなら何でも言える人が多い。
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1) identificare i principali media di informazione politica in Italia
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2) It also addresses questions about translating visions across locations without feeling like a power shift, aligning metrics to financial and social goals, and engaging different levels of an organization in change.
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Instructions
Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components.
Description:
What is your challenge or opportunity?
Why is this professionally important to you?
Goal:
What goals or outcomes do you want to achieve with this communication?
Is the communication goal clear, concise, and actionable?
Audience:
Who is your target audience?
What are the professional positions of the audience members?
What demographic characteristics will the audience comprise?
What is your relationship to the audience?
What background knowledge and expertise does the audience have?
What does the audience know, feel about, and expect concerning this communication?
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
What information is available about your audience?
What research or sources will you use to obtain information about the audience?
What conclusions have you been able to draw about the audience?
What tone will you use to convey your message?
Is the setting casual or formal?
Is the communication personal or impersonal?
Key Message:
What is the primary message you must convey to your audience?
Is the message compelling and memorable?
Is the message clear and concise?
Is the message aligned with your audience's goals and needs?
Supporting Points:
What three or four points, reasons, or justifications support your message?
What research or sources will you use to obtain facts and data about your message?
Channel Selection:
What communication style will you employ (tell/sell or consult/join) and why?
What channels will you use to deliver your message, and why will they be the most effective?
What purpose is served by each style and channel you have selected?
Action Request:
What is your action request?
Is the action request you are making to your audience clear, concise, and easily actionable?
.
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The main topic is: Pitching a Project Idea
Instructions
Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components.
Description:
What is your challenge or opportunity?
Why is this professionally important to you?
Goal:
What goals or outcomes do you want to achieve with this communication?
Is the communication goal clear, concise, and actionable?
Audience:
Who is your target audience?
What are the professional positions of the audience members?
What demographic characteristics will the audience comprise?
What is your relationship to the audience?
What background knowledge and expertise does the audience have?
What does the audience know, feel about, and expect concerning this communication?
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
What information is available about your audience?
What research or sources will you use to obtain information about the audience?
What conclusions have you been able to draw about the audience?
What tone will you use to convey your message?
Is the setting casual or formal?
Is the communication personal or impersonal?
Key Message:
What is the primary message you must convey to your audience?
Is the message compelling and memorable?
Is the message clear and concise?
Is the message aligned with your audience's goals and needs?
Supporting Points:
What three or four points, reasons, or justifications support your message?
What research or sources will you use to obtain facts and data about your message?
Channel Selection:
What communication style will you employ (tell/sell or consult/join) and why?
What channels will you use to deliver your message, and why will they be the most effective?
What purpose is served by each style and channel you have selected?
Action Request:
What is your action request?
Is the action request you are making to your audience clear, concise, and easily actionable?
.
Strategic Public Relations Plan Checklist
The strategic communications plan checklist outlines the key elements to include when developing a strategic communications plan. It includes researching target audiences and current perceptions, setting goals and objectives, identifying strategies and tactics to reach audiences and achieve objectives, determining activities and materials needed, and establishing an evaluation, budget, and timeline. The checklist provides guidance on developing comprehensive communications plans with audience and goal definition, strategic approaches, and critical planning elements.
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Ecco la mia metodologia, senza fuffa, dritto al punto: 7 passi da seguire per impostare correttamente la tua comunicazione.
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Pianificare la comunicazione: zero fuffa, sette passi metodologici
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Planning communication: zero cruft, seven methodology steps
- 1. linkedin.com/in/pierozilio PLANNING COMMUNICATION Piero ZILIO zero cruft, seven methodology steps
- 2. GOALS 2/11Piero ZILIO • Do you know them? Are they clear? • Can you translate them into communication goals? • Are they reachable and measurable? A communication plan supports your organizational goals and objectives:
- 3. AUDIENCE 3/11Piero ZILIO • Did you locate them? Grouped? • What distinguishes them? • Are they linked to a goal? Each goal refers to a specific audience:
- 4. STRATEGIES 4/11Piero ZILIO • Segment(eg. differentiated, focused,...) • Purpose(eg. persuasion, facilitation,...) • Contact (eg. direct, mediated,...) • Range (eg. wide, narrow,...) • Style (eg. educational, mixed, ...) Different goals and audiences require custom strategies according to:
- 5. CONTENTS 5/11Piero ZILIO • Have you defined your semantic field? • Did you schedule the publishing plan? Contents are (1) values and (2) information to be used in your message:
- 6. MEDIA 6/11Piero ZILIO Different goals, audiences, strategies and contents = different media: • Link media to content (eg. don’t talk about innovation with a phonogram) • Think within a media-mix
- 7. ACTIONS 7/11Piero ZILIO For each chosen media: • Make a census of available actions and tools • Select consistent actions and tools (according to.01,.02,.03,.04,.05) • Schedule
- 8. EVALUATION 8/11Piero ZILIO • Define evaluation goals related to communication ones • Use qualitative marks and quantitative ones • Never stop monitoring and adapting Set up a flexible and modifiable communication plan:
- 9. DO NOT START communication plan PICKING UP MEDIA 9/11Piero ZILIO
- 10. ALWAYS START ANALYZING DATA 10/11Piero ZILIO communication plan