A 95 bpm electronic drum beat was looped from freesounds.com to use for a catchy rap in a radio advert, similar to the Just Eat jingle. Footage will include people dancing to KSI's music as a form of exercise and someone walking with headphones on, switching between upbeat and chilled songs. The ad will have a simple, single-colored design like previous health campaign print ads to be easy to follow.

2. At first I picked a 95
bpm electronic drum
beat from
freesounds.com and
looped the sound.
The initial idea is that
the radio advert will a
catchy rap so that the
audience can easily
remember it much
like the Just Eat
advert.

4. People dancing to KSI song (non-copyright), as a proof of exercise and that you
can literally do anything to exercise. Also having someone walking with music on.
Switch between songs, KSI to something more chilled out. Muffle audio so its like
only the person can hear it, using Audition.

6. The past print adverts for thr better health
campaign are simplistic and only stick to
one main colour throughout the add. I aim to
make something simple and easy to follow.